by admin on February 27, 2009
OK, now I’ve seen everything. Howie Jacobson, author of Adwords for Dummies is auctioning a pay per click consultation on ebay.
But if you think about it, he’s got the value perception, now he’s adding scarcity and a deadline … I’m betting he drives his fees above his current rates this way, maybe it’s worth considering if you’re in a service business and you’ve got a list.
Anyway, this gives new meaning to the term “pay per click auction” 
By the way, active Rocket Clicks clients get MY personal consulting time at a discount. (It’s still pretty high end, … but it becomes a LOT more manageable for many people this way who otherwise couldn’t afford it)
by admin on February 26, 2009
Most pay per click marketers are woefully ignorant about SEO, which is starting to become a serious liability given how things are progressing with the Adwords Quality Score algorithm. I recently interviewed Jeremy Hambly, Director of Search Engine Optimization for RocketClicks.com about how to whip a PPC site into shape for organic traffic.
After the interview, I asked Jeremy to prepare a two page PDF cheat sheat (right click and “save target as” to download it please), which you can download here.
Links to the original interview are below:
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In this powerful mp3 interview … Jeremy and I review Rocket Clicks best practices for a new SEO campaign. Implement them yourself, or have Jeremy prepare a SEO Blueprint to use on your own
