From the monthly archives:

February 2009

Hyper Responsive PPC Marketing Questions

February 12, 2009

Part One:

Part Two

The video on Hyper Responsive Pay Per Click Search Marketing generated a number of questions I’d like to address here in 3 broad categories:
FOCUS:  Should you focus on hyper-responsive searchers and customer to the exclusion of all others?
SAMPLING:  How do you go about defining your research populations in order to study hyper-responsive searchers [...]

Read the full article →

10 Steps to Adwords Success

February 11, 2009

This is a summary of the 10 fundamental differences between adwords money makers and those who continually struggle … from my interview with Bryan Todd, co-author of the “Ultimate Guide to Google Adwords”.
THE FUNDAMENTAL DIFFERENCE BETWEEN ADWORDS MONEY MAKERS AND THOSE WHO CONTINUALLY STRUGGLE!
True success in Adwords often depends on your ability to honestly [...]

Read the full article →

Pay Per Click Search Marketing Success

February 10, 2009

Think you can’t succeed with pay per click search marketing because of the economy?  Think again!
Here are a few mega-corporations which GOT STARTED during SEVERE ECONOMIC DOWNTURNS:
Proctor and Gamble: was founded in 1837 during the panic over the paper economy and at the very beginning of a serious 6 year economic decline.  They reported almost [...]

Read the full article →

Adwords Success Cheat Sheet

February 9, 2009

Sorry … meant to include this Adwords Success Cheat Sheet yesterday from the interview with Bryan Todd

Read the full article →

Adwords Success Factors

February 9, 2009

If you haven’t done so already, please download the FREE PPC MP3 with Bryan Todd, co-author of the Ultimate Guide to Google Adwords here:
FREE MP3: Fundamental Adwords Assumptions Most Get Wrong,
Even, (And Perhaps Especially) After Years Of PPC Experience:
PPC MP3
Bryan is the co-author of the “Definitive Guide to Google Adwords” and, by Perry Marshall’s own [...]

Read the full article →

Simpler PPC Marketing?

February 8, 2009

David made an interesting comment on my post about hyper-responsive pay per click marketing yesterday:
——–
Isn’t the *Hyper-Responsive Consumer* that you are describing the most informed buyer in our market? We could call him our most educated buyer couldn’t we?
So how about this approach to what you are saying in 2 videos: ‘The way to [...]

Read the full article →

Pay Per Click Back End Products

February 8, 2009

There were several important comments on yesterday’s post .   I’d like to respond to one of them in particular:
Joey Atlas (a fellow PPC marketer I definite respect) asks:
“Would you say the marketer who has yet to finish/complete his product (name, logo, color scheme, etc…) and website is at an advantage, in terms of honing in [...]

Read the full article →

Advertising and Marketing (Sharon)

February 7, 2009

Let’s take a break from pay per click search marketing today to watch my Wife’s video all about her experience as a focus group moderator working with large brands, and the trials and tribulations they go through. (The one lesson I take away from this regarding PPC marketing is how important it is to [...]

Read the full article →

Hyper Responsive PPC Search Marketing

February 7, 2009

There are FIVE reasons pay per click search marketing is evolving to center on around the hyper-responsive PPC searcher:
1. The 80/20 rule means one out of 2,000 PPC visitors really matters online
2.  PPC searchers look for real points of difference, and the hyper-responsive ppc searcher knows this better than anyone
3. Hyper Responsive Pay per click [...]

Read the full article →

Adwords Conversion – Advanced

February 6, 2009

Part 3 – Where To Find Free Taguchi Testing Software

Part 4 – Advanced Adwords Testing Example

Part 5 – Advanced PPC Conversion Testing

NOTE: This post is a continuation of from yesterday’s post on advanced adwords testing

Read the full article →

← Previous Entries

Next Entries →