From the monthly archives:

March 2009

Adwords Taguchi Testing Cheat Sheet

March 10, 2009

Here’s the free adwords taguchi advanced testing cheat sheet I promised you

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Emotional Adwords Marketing – Comment

March 9, 2009

Sarah left an interesting comment about our list of 37 Emotional Benefits , and one which is almost always mentioned in one form or another when we consult with large companies about their branding … essentially  ”I don’t see _____ emotion on the list”.
Here’s how the list was developed.
We started with hundreds of our own [...]

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Adwords Emotional Copywriting Cheat Sheet

March 8, 2009

Adwords emotional copywriting cheat sheet — sorry for the delay!

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Adwords Copywriting Headaches

March 5, 2009

Every adwords marketer eventually reaches a point of diminishing returns.  They just can’t think of any more keywords, ad copy, or landing page changes to improve click thru and conversion.
Here’s a different way to break through your wall … try to do the OPPOSITE.
Seriously … spend an hour writing the WORST POSSIBLE ADWORDS ADS you [...]

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Adwords Delusions

March 3, 2009

Here’s a fascinating observation about Adwords you’ll only hear from a shrink raised in a family of 17 psychologists, psychotherapists, and social workers.
You see, while your Dad was telling you ghost stories and taking you to baseball games, MY Dad was telling me a fascinating story about a study completed in a “mental [...]

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Adwords Marketing Success – The Naked Truth

March 2, 2009

Listen, we’re all chasing the same dream … “escape the dollars for hours trap by moving some electrons around the internet using auto-piloted systems while our bankers scratch their butts and look at us curiously wondering  how it all works”
Am I right?
Now there are a lot of people out there telling you it’s easy.   In [...]

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