May 5, 2009
The AdWords Search Partner Network has been somewhat of a mystery to the owners of most AdWords accounts I’ve audited this year.
It’s been conventional wisdom that it’s worth separating Search Partners from Google (and separating both from Content/Adsense) … but as a matter of practice we find probably less than 5% of accounts are ever [...]
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May 4, 2009
This is a follow up AdWords MP3 to the previous Content Network call “The Content Network Curse” with our resident Content Network Exorcist.
The content network is the largest advertising network in the world. Unfortunately, it’s also the most misunderstood. In this NEW 25 minute interview, you’ll hear an emerging leverage point for improving your ROI [...]
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