August 2009

As the decade draws to a close, I’ve been reflecting upon what I’ve done and learned in the last 10 years of my life. I thought it might be helpful to share my most important insights, year by year.  Just right click this link to download Glenn Livingston’s 10 Most Important Business Insights This Decade

Now, while I have your attention, I thought you might like to know I’ve invented a new marketing weapon…  the SINGING TESTIMONIAL.  Listen to Tom Mcllelan below please for an example.  Tom’s a personal coaching student and an excellent marketer and consultant in his own right (anyone thinking of working with him, please know I endorse this, you can reach him at www.GrowthClick.com).

How much more powerful is something like this as compared to a plain old transcript of what he said?  (Below is sung to the tune of “Oh Danny Boy”):

“Oh Dr. Glenn my ads my ads are selling

From low to high

You saved my landing page

The survey’s done

And now the leads are buying

‘Tis you ‘tis you

To thank and I obey

And you came back

To help me in my surveys

And used the data

And showed me how to sell

Now I’ve escaped my cubicle forever

Oh Dr. Glenn, Oh Dr. Glenn

I thank you so!

Happy Birthday Glenn. Its Tom McLellan in Halifax, Nova Scotia.

THANK YOU so much for everything you’ve done to help me along. If only my singing was on par with the results you’ve helped me achieve, then we wouldn’t have to subject the audience to that dying moose you just heard.

Thanks again.

Bye now.”

I’ll post an article in the next week or two as I learn more about how to leverage this new weapon.  (Of course, I’ll post more of the singing testimonials too!)

Enjoy, and be sure to download my 10 Most Important Business Insights This Decade