From the monthly archives:

September 2009

Do You Hate This Too?

September 14, 2009

Know what I DESPISE?
The crazy selling philosophy in the marketing crowd of “Telling People What They Should Do But Not How To Do It”.
It’s a total perversion of the “free sample” idea.  I mean, if you owned an Italian restaurant, would you have someone standing outside giving free pasta samples with NO SAUCE?
Or it’s like [...]

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Perry Marshall – Jack Born Says…

September 13, 2009

Below is an MP3 Jack Born (Perry Marshall’s Affiliate Manager) sent me without solicitation the other day.   (NOTE: it’s only 2 minutes long, just click the play button at the bottom of this post)
COURTESY NOTICE:  Tomorrow is the LAST day you can join the hyper responsive marketing club and LOCK IN the $39.95/mo. RATE. [...]

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Adwords 2.0 – Escape the Keyword Candy Store

September 11, 2009

Terry Dean on the Hyper Responsive Keyword Process (after consulting with ME  for a full day on all his Adwords questions and concerns):

AdWords Bullseye (the full day consultation I did with Terry Dean) is now available for purchase.  (NOTE: Hyper-Responsive Club Members should not purchase unless they do not mind the overlap in material.  Adwords [...]

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Transferring Your Previous Success

September 9, 2009

Here’s something few people talk about.
To have an atomic impact on a market, you need to bring success principles from ANOTHER industry, or those unique to your past… things which your competitors are ignoring while busily copying one another in a frenzied act of “marketing incest” (thanks to Fred Gleeck for teaching me the term)
In [...]

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5 Unusual Books Every Marketer Should Read

September 7, 2009

As a marketer, you’re probably used to being urged to read classics like the Robert Collier Letter Book, Cialdini’s “Influence: The Power of Persuasion”, Joe Sugarman’s “Advertising Secrets of the Written Word”, etc.
All great books.
But how will you get a competitive advantage if all you read is what YOUR competitors are reading?
Here are 5 unusual [...]

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Adwords Position Surprises

September 5, 2009

Two surprising revelations regarding adwords position  today on the Rocket Clicks Blog:
Is it ever possible that your position in adwords will move DOWN when you INCREASE your bids?
Is it possible that conversion rates don’t vary as much by position as we’ve all previously thought?
Definitely worth reading!
Dr. G
PS – I released a new Adwords product with [...]

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The Faster, Easier Way to Profits

September 4, 2009

There’s a VERY important insight which pervades and ties together everything I’ve done. It took me a long time to really “get it” myself.
I’ve had hundreds of students come to me with some variation of the following “You’re obviously the guy to work with for building a solid foundation for a long term, profitable, [...]

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Excel Tricks for AdWords

September 2, 2009

With just a few Excel techniques you can master in an hour or two, you can save literally hundreds of hours in AdWords.  Watch the free videos below to see how
(You should also Download the Excel Sheet from the Videos Here so you have the formulas and examples to work with on your own [...]

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Chilli Pepper Mango Marketing

September 2, 2009

Do me a favor please.
Go get a fresh mango and throw a liberal glob of chilli pepper and sea salt on it.
Sounds absolutely disgusting, right?
It’s NOT.  In fact, it’s rather amazing, and the unusual combination of flavors will light up your mouth with a relatively low calorie treat that will surprise and delight you.  It’s [...]

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The Marketing Continuum

September 1, 2009

Not enough people, in my estimation, are paying attention to the marketing continuum which goes from “learn how to do it” to “coach me” to “do it for me”.
In this free mp3, Sharon and I discuss how you might apply this to your business, and how it applies to ours.
Enjoy
PS – IMPORTANT: Speaking [...]

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