From the monthly archives:

February 2010

Cheat Sheet Collection (PPC and Beyond)

by admin on 5:18 pm

Glenn, I don’t have time, could you make more cheat sheets?”

OK, OK … so here’s 21 of my absolute best quick and dirty money making cheat sheets (right click and download the ZIP file) including:

- How to corner your market
- How to master the conversion optimizer
- 7 uncommon reasons internet businesses fail
- My 10 most important business insights of the decade
- How to Taguchi test in adwords
- How to profit from  word of mouth URLs today
- The content network curse
- Getting more content network impressions
- Working with display advertising on the content network
- Domain name testing in Adwords after 2009
-  Automatic Broad Match
- The Livingston Broad Match Magic approach to competitive market entry…
- Hyperresponsive Surveys…
- Mining for negative keywords…
- PPC XRay..
- Multivariate email testing…
- Self esteem and purchase behavior…
- Adwords mysteries…

And more!

Don’t say I never gave you anything :-)

Like this stuff?  Then get your ass into my hyper-responsive marketing club so you can REALLY put it to use before I raise the price forever (on Friday).

G :-)

-

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Perhaps I Frighten You?

by admin on 5:05 pm

It’s not Halloween, but I still scare people.

You all know I’m really just a big hairy teddy bear, but my work is pretty intense. I suggest looking at your marketing landscape very carefully, putting numbers on it, and burying yourself in all the valuable free information you can get before you start throwing money at your marketing problem.

Know why I do it?

Because it’s a jungle out there, and it’s only getting worse.

1 Billion+ people online and growing, but only 21 slots on the search engine results page (11 paid, 10 organic) for any given market. And we all know you gotta be on page #1 or you’re building billboard in the woods.

Brutal!

Someday, as competition heats up and more and more advertisers get online, you won’t be able to make a dime without doing what I suggest, I’m sure. And all the bright shiny objects will vanish in the wind.

But for now, I’ll reserve my work for the few and the proud.

Care to join us? (price goes up on Friday)

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I Am Ugly, Oh So Very, Very Ugly

February 23, 2010

It’s confession time, and I’m finally ready to admit it… I’m ugly.  Oh so very very ugly.
I’ve tried for 4 years now to make what I do seem sexy, but it’s not.
That’s why you don’t see any beauty contests for marketing researchers.  No bikini babes lined up with surveys and statistics.  No hunky t-shirts of 45 [...]

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Content Network Negatives and Risk Management

February 16, 2010

According to Jered “The Content Network Exorcist” Klima (who has managed hundreds of thousands of dollars per month), there are nuances of negative site usage and risk management on the Content Network which elude virtually all AdWords users…
Things which Google themselves point out in the depth of their documentation…
Which have dramatic implications for how you [...]

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MP3: Insights for Search – Practical Uses

February 15, 2010

You’ll be Genuinely surprised at all the practical, immediately useful applications Rob Sieracki’s got for you using this underutilized and undervalued Google tool!
Enjoy
Rocket Clicks |    Beat the $20/mo Glenn Club Price Increase (2/26/10) |  Coaching Priority List

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Enough with the SEO Voodoo Already

February 14, 2010

Are you totally sick of not understanding all the SEO mumbo jumbo out there?
Me too.
And I’m convinced it’s just another instance of  ”confuse and conquer”.
That’s why I asked Ty Price, Director of Ecommerce at RocketClicks.com (and now also a partner in the business)… to spell out in Plain English exactly what’s involved in getting free [...]

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“So Little Time, So Many Liars” (Recorded Consult with Glenn)

February 10, 2010

Know the biggest problem we face as internet marketers?
LIARS.
A Darwinian economy creates ruthless temptation to lie, exaggerate,  distort, and mislead.  And the PPC auction puts that on steroids.
Every time you look at the results of a split test you’re faced with a moral dilemma.   Because the majority of the time, strengthening your claim beyond [...]

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Are You Willing to be Hated?

February 8, 2010

In order to be loved, you need to be hated.
If you want to build a base of adoring customers who throw money at you, you’ve got to tolerate a (sometimes even larger) group of people who despise you.  Not mildly dislike, but literally “hate” and “despise”.
Sometimes it’s because you’ve gotta tell them things they don’t [...]

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He Who Lives on Hope Dies of Starvation

February 3, 2010

Know why it’s so easy for gurus to sell one bright shiny object after another?
Because hardly anyone has the courage to face reality.
The reality is you CAN build a passive income stream, but not by magic, by hard work.
It’s not “work once and get paid forever”, it’s “work once very, very hard, get the crap [...]

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It’s Better to Sweat in Training Than to Bleed in Battle

February 2, 2010

“Its Better to Sweat in Training Than to Bleed in Battle”
I forget who said that, but there  couldn’t be more a appropriate quote to capture the mindset you need to succeed online.
Everyone’s in such a rush…
Everyone can’t wait to “get to the next level”…
No one can tolerate their current situation long enough to do their [...]

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