From the monthly archives:

April 2012

FREE SPREADSHEET: Profit from Your Own Bad Advertising

by admin on 1:24 pm

This is my second post in a series on “How to Profit from Your Own Bad Advertising”…

And today I’ve got a short (18 minute) mp3 interview with none other than THE Ryan Levesque illustrating several very specific examples…

Along with a free spreadsheet to help you implement this in your own market! (IMPORTANT: Listen to the interview first or the  spreadsheet won’t make any sense)

Last thing…

You might have noticed the new club where you can interact with me LIVE 2x/mo.  (There are also video recordings of course)

It’s selling quickly, and I’m going to raise the price next week, so you definitely should lock in your rate now (it’s only $5 for the first month!)

Honestly, this is the best deal you’re EVER going to get from me…

I’m doing it so I can bond more with my audience in a group environment without costing you a fortune.  (People keep asking for a forum, but honestly I hate those… people get so yucky-ass-stupid on them, and there’s just SO much nonsense to deal with!)

Anyway, if you’ve been around GlennWorld for a while, you know that I introduce my products and services at a low price in order to prove the concept, gather market intelligence about the buyers quickly, and then I steadily raise the price.  (You might wanna copy this philosophy by the way… because it frickin works)

You also get two crushing bonuses immediately when you join (1) Maximum Sales Bumps in Minimum Time – a collection of the BEST sales bumping techniques which I’ve identified as working across markets and (2) Building Your Persuasion Architecture(tm) – How to Focus on a Two Minute Verbal Sales Pitch Before You Publish a Single Page.

Anyway, why anyone would read this deep into a blog post of mine without spending $5 for live interaction AND those two bonuses is beyond me :-)  But hey, you know, with the recession and all, you could almost buy a whole gallon of gas for that money!  (Not in Europe of course)

But seriously, if this isn’t worth $5, I don’t know what is.

All my best,

Glenn :-)

Glenn Livingston, Ph.D.

Podcast: Play in new window | Download

{ 5 comments }

Using Microcommitments to Increase Profits

by admin on 12:44 pm

What’s that?  Do I hear some of you in danger off in the distance?
Are there too many money-sucking-conversion-leaks on your website?

Well there are 12 WORDS WHICH CAN FIX MOST OF YOUR CONVERSION PROBLEMS:

Fear not!  Today’s post and accompanying MP3 is something most marketers can quickly take advantage of…

And it all starts with something Perry Marshall told me about 8 years ago…

“If your sales process isn’t working, break it up into pieces” – Perry Marshall.

I think Perry first told me this over lunch in 2005…

And those words have rung in my ears ever since.

The vast majority of marketers forget just how mistrusting, frightened, and paranoid the average consumer is online.  And hey, if the internet has proven ANYTHING it’s this: just because you’re paranoid doesn’t mean people aren’t out to get you!

The consumer is reinforced for developing mistrust, fear, and paranoia online because even if the majority of vendors are trustworthy (and maybe only 1% truly out to scam you), when you multiply 1% by the sheer numbers of vendors on the internet the truth is you find a scam around every corner.

We live in a world where it’s sane to trust people only to the extent that they’re PROVEN trustworthy…

NOT “trust until people prove otherwise”…

Especially with internet vendors.

Know what the implication is for marketers?

You’ve gotta work a LOT harder to earn every little bit of trust along the way.

  • You can’t assume people will scroll down your page, you’ve gotta earn it…
  • You’ can’t assume people are ready to buy, you often have to get the opt in first…
  • You can’t always assume people are ready to opt in, you frequently have to earn their trust with valuable content, proof, and the look and feel of your site first…
  • And you can’t even assume people are willing to CLICK.  Instead, you’ve gotta earn the right to pull them deeper into your site by being sure to cover the “3Ps” above the fold (problem, promise, and proof!)

Listen to this intriguing interview I did with Ryan Levesque all about Using Micro-Commitments to Increase Web Profits…

And if more than 20% of you don’t find at least one HUGE conversion leak in your sales funnel by the time you’re done I’ll shave my big hairy beard off!  (Note: I haven’t seen my own chin  since literally August of 1987, and Sharon will kill me if I ever show it again–she says it makes me an Adonis–so you’d better believe I’m confident!)

Oh, and when you’re done, get your butt into my new Live Webinar Club (just $5 to get started as of the time of this post) and/or Personal One-On-One Coaching (new options available) so you can interact with me and start plugging ALL the conversion leaks on your site!

Podcast: Play in new window | Download

{ 3 comments }

Marketing Lessons from My Dogs

April 23, 2012

Hey, maybe this is cliche’, and I know I’m definitely not the first one to say it, but every marketing project starts with enthusiasm and passion.  If you don’t have it, it’s really WAY more difficult to get over the rough spots. See someone do something you think you could emulate?  Sometimes even if you’re [...]

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The Strangest PPC Secret

April 22, 2012

OK, so here’s the strangest clickthrough secret I’ve come across in my years… Something which has the capacity to take your prospect OUT of a competitive environment and position you as the obvious solution to their problem… And something largely counter-intuitive, so I need you to stay with me please. Here’s the secret… When you’re in [...]

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When is Crappy Advertising Actually MORE Profitable?

April 21, 2012

Q: When is crappy advertising the MOST profitable route you can take? A: When it’s working–AND–you have bigger fish to fry! Today’s insight is for the more sophisticated marketer… (At least I like to think it is because I didn’t realize this until I had already burned through a LOT of cash, and the alternative [...]

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A Simple Profit Bump You’re Almost Definitely Overlooking!

April 19, 2012

Your Web Sales Hero has been THINKING HARD lately… And I’ve figured out something SIMPLE which can bump your profits that 99% of marketers overlook… How do I know most marketers ignore it? Because up until very recently I overlooked it too… And so did most of the major marketers I’m friendly with… Know what [...]

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Outsourcing Tip: My Garbageman Thinks I Can’t Spell (And I Don’t Care!)

April 18, 2012

My garbageman thinks I can’t spell… And I DON”T REALLY CARE! Know why he thinks I can’t spell? Because I asked my Portuguese housekeeper (Helena) to set up a system for separating the garbage from the recycling bin, and ensuring the garbage service knew which container was which… And you know what? It works. I [...]

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WARNING: Analysis Paralysis Man – Watch Out!

April 17, 2012

Yesterday we started talking about the kinds of  ”traffic demons” people become vulnerable when they don’t understand the essence of converting visitors into customers.   Because when you just don’t know what makes a site sell, you’re extremely susceptible to thinking all you need is  more traffic (or cheaper traffic).  And this is how evil creatures like seo scorpions, [...]

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SEO Scorpions, PPC Piranhas, and Social Media Snakes

April 16, 2012

I’ve got a simple yet powerful warning for you today… When people don’t understand the essence of converting visitors into customers, they start to think that more traffic (or cheaper traffic) is the solution.  But this leaves them incredibly vulnerable  to all sorts of strange “traffic monsters”. For example, consider the SEO Scorpion, PPC Piranha, [...]

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CHEAT SHEET: Supercharge Your Testimonials

April 15, 2012

This is a CHEAT SHEET I made for you to go along with the  ”testimonials that sell” MP3 and transcript. What you might not know about my darling wife is that a good part of her consulting for Fortune 500 companies over the past 20 years has involved casting and spokesperson research for television commercials [...]

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