25 years and counting…

Know what Sharon and I did 25 years ago this evening at 6 pm to the hour?

We called a Justice of the Peace and said “get your ass over here now because we’re getting married!”

Best decision I ever made

(Pretty sure Sharon feels the same, but I definitely got the better end of the bargain!)

And since for the last 8 years we’ve lived a good portion of our lives publicly “on the air” via podcasts, blogposts, seminars, and videos…

And even more through your comments…

I just wanted to share.

Sorry there’s no special marketing treat in today’s post…

Except perhaps to say that when you put your most significant relationships first in your life (and your business), VERY good things almost inevitably follow.

Come to think of it, I recently had a coaching student present about a dozen different directions he COULD go with his existing business.  This guy has a kind of “green thumb” in marketing for his particular model, and when you’ve got a green thumb and feel like you COULD grow anything, what you SHOULD grow becomes very confusing.  You can easily  wind up with WAY too many plants in the garden…

Anyway at first I was very confused about what to tell him, because I genuinely believe this is a guy who will succeed wherever he puts his time, energy, and resources.  And so the “coach” in me said “be careful not to use your influence to move this guy away from HIS dreams just because he’s giving you this power”… and truthfully I kind of agonized over the response for a bit.

But in the end it was clear to me – he needed to look at his most important group of customers and figure out how he could nurture and give to them first and foremost…

Because no matter what happens in his market, with his traffic systems (think “what if Google doesn’t like me anymore?”), with regulatory agencies, etc…

No matter what happens it’s the RELATIONSHIPS with his most “significant others” (best customers) that will pull him through.

And the truth is I’m constantly amazed at what happens to people who take the time to build out a long term follow up sequence with genuinely valuable and different content-gifts.  (I’m even more amazed at how few people I can get to do it!)

So I guess I’m here to testify to the value of investing in KEY relationships today…

Because in 25 years Sharon and I have been EVERYTHING together (the good, the bad, the ugly, and the sublime)…

But putting the relationship first (and making the firm decision not to kill one another) yielded unimaginable bounty in my life, business, and my dreams.

Wishing you and yours the same,

With Love to All of You Today,

Glenn

PS – No purchasing from me today please.

PPS – Sharon’s been my hero, and I’ve been hers (in case you were wondering about the visual metaphor)

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