ATTENTION ONLINE MARKETERS: You've experienced the power
of my interviews in Glenn's follow up sequence. Now...
"Let's Turn Your Website Into a
Whether You Realize It or Not
It's true... your website really IS a salesperson...and it's got three important jobs.
First, it's got to engage prospects with warmth and authenticity.
Second, it's got to highlight key features, "point of difference benefits", and the RIGHT emotional hot buttons to motivate purchase.
Last, you've got to TELL THE RIGHT STORY on your site... to pull your prospect in so deep they simply can't stop reading, listening, or watching until they're ready to buy (or contact you)
And if your site isn't selling as well as you'd like it to, the odds are overwhelming you're falling short on one of these three essential tasks.
I'll Make Your Online Sales System
To Get a Sense
of My Style, You Can Listen
With the ease of distributing audio and video online, I can help you USE that story to duplicate yourself and generate warm leads (and sales) on autopilot. We'll record, package, and present your BEST sales story on Sales Pages, Follow Up Pages, and About Us Pages.
We can ALSO take your recordings and:
And the best part is, because I've grown extraordinarily weary of the jet set lifestyle, I'm now helping internet entrepreneurs just like you, at very affordable prices.
More on that in just a moment. But first, I want to point out...
Why Most Websites Fail at the Three Essential Tasks:
WHY MOST WEBSITES FAIL AT JOB #1: Authentic Engagement
Most small business people I meet are warm and engaging in person. In fact, when they get a chance to "present their story" to a genuinely interested prospect, most get a pretty decent close rate.
The PROBLEM is, when they try to "package up" their personal presentation into a website, they become stiff and "salesman-like"… so the prospect immediately puts up their guard. (NOTE: this also happens with the use of text and graphics ...almost as often as it does with audio and video presentations)
For some reason, people do one of two things whenever they attempt to move their sales messages online: Either they try to emulate a fancy, corporate looking site on a small brand's budget...OR they become a kind of "carnival barker", SHOUTING their benefits at the prospect without first making a genuine connection...
But, you see, when you've got a genuine connection, you often don't need to do more than "whisper"...
WHY MOST WEBSITES FAIL AT JOB #2: Hitting the Right Features, Benefits, and Emotional Hot Buttons
The SECOND thing which makes a website sell is hitting the right features, "point of difference benefits", and emotional hot buttons. (A "point of difference benefit" is something highly sought after which makes you stand out in the marketplace... ideally something no other competitor can offer. It's distinguished from a "price of entry" benefit, which every vendor worth his or her salt has to offer just to be considered in the running).
Most people haven't put the time and research into thinking through their primary point of difference. That's manageable when you're selling in person, but online, you've really got to stand out.
WHY MOST WEBSITES FAIL AT JOB #3: Telling the Right Story!
The last thing which makes a website sell is THE RIGHT STORY.
Your story is what brings it all together in a frictionless sales path... one the prospect eats up without "feeling sold to"... As a marketer, you probably already know storytelling is the most primitive type of communication. A good story immediately bypasses the sales defenses...
That's why it's the business with the best "round the campfire" message which wins, time after time. Most entrepreneurs don't even know what a SALES story really is, much less how to tell it with passion, warmth, and authenticity.
And hardly anyone knows which facts (point of difference benefits) to choose, or how to connect them with emotion to bring the prospect to a buying decision.
But I do!
Well... that's exactly what I've been doing for the last 25 years for companies like:
In fact, when I add up all the money I've been paid by the companies above AND other companies like these (and the others listed above)...that sum comes to over $30,000,000. NOT $30,000,000 of products I've helped THEM sell (that's a cheesy number quoted by many consultants who don't have a solid trail of business behind them... MY number would actually be in the BILLIONS if I quoted "apples to apples" against them)...
I'm talking about actually having $30,000,000+ worth of cancelled checks... thirty million dollars actually written to companies Glenn and I own in full... $30,000,000 for helping major corporations learn how to (1) warmly engage their prospects; (2) with the right emotional benefits and; (3) the right story, told the right way.
So I hope by now you're starting to get excited about working together.
But don't let these numbers scare you...
I'm ready to stop traveling, and work with entrepreneurs on a small business budget. I'm utterly sick of jet travel (there have literally been people who've thrown up on me in first class... if you get on enough planes, I guarantee it'll happen to you too... and you won't believe what else--just ask me when we talk and I'll tell you!)
But I'm not ready to stop working.
I admit I'm a workaholic... I don't have children, so my work has been my baby. I think I would just shrivel up and die if I wasn't helping others find their passion and sell it to the world... it's work that's so deep in my soul I'll never be able to stop (really).
Of course, I'm not going to just give away my time and expertise (except for the initial FREE consultation). And your investment will depend upon the volume and kind of work we choose to do together... but to give you a sense of things, we can get started for as little as $1,500.
Just Fill Out the Form
(Note: the strategy sessions will
only be free for a
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