Comments on: Adwords Broad Match Changes

By: Chuck

Chuck — Sun, 06 Dec 2009 05:35:36 +0000

I’m not so sure it’s a “neural network” in the computer science meaning of the phrase so much as a collection of (smart) people adjusting the algorithms over time…

Either way, your points on the observed results are well taken.

Chuck

By: Scott Covert

Scott Covert — Wed, 02 Dec 2009 01:57:43 +0000

Hey Glenn -

Here’s an addition to overall Internet mushiness – “I love you!”.

Fantastic information, as always.

By: admin

admin — Tue, 01 Dec 2009 23:40:43 +0000

On the first question, I’m pretty sure Google has a handle on the statistically stable period of searcher evolution. (How long does it take for searchers to adapt and change).

But Dude, on the second, you’ve been watching entirely too many re-runs of Terminator movies.

By: david f cox

david f cox — Tue, 01 Dec 2009 19:12:40 +0000

Interesting that you believe that Google is using an adaptive algorithm. This raises two questions – searchers and marketers are adapting to google too. Will (does) the system oscillate? i.e. what works now will not in 8 weeks, but will again in 20. The danger is for marketers that they might find themselves adjusting too late and always be sub-optimal and would fare better by persisting. (It could happen)
The second question is that Google is throwing more and more intelligenece and power at a system containing more and more better linked knowledge, at what point does the system acquire, with little or no intent, super-intelligence?

By: Stefan (Marketing Magician) Drew

Stefan (Marketing Magician) Drew — Tue, 01 Dec 2009 13:09:24 +0000

Google is getting \"more human\" all the time!

By: Ralph

Ralph — Tue, 01 Dec 2009 11:23:58 +0000

I always imagined Google used some sort of discourse analysis model as found in social psychology. When I first ranked #1 for [estate car comparisons] in the UK, Google delivered 177 million results. Now they’ve learnt an estate car in the UK is the same as a station wagon or shooting brake they’ve narrowed the results down to under 2 million. Previously they seemed to categorize estate only as some sort of property. Now they realise the word estate also relates to car they come up with better results.