This 19 minute FREE MP3 might be the newest, easiest way to squeeze more profitable traffic from your AdWords account this year. (It’s certainly the most I’ve learned about AdWords in the shortest period of time… with the fewest obstacles and resources required to execute)
Over the past few years, AdWords has introduced progressively more granular data which provides tremendous power and potential to optimize your campaign. Whether it’s conversion by time of day, ability to day part and adjust bids, position preference, etc., … we’re getting to the point where it will actually be possible to laser target the exact right position at the exact right time for the exact right searcher, every time.
Unfortunately, unless you’ve got a Ph.D. in data mining and analysis, it’s also fairly difficult for the average pay per click marketer to actually USE the wealth of data AdWords provides. Indeed, in well over 100 consultations/account audits I personally did last year, I’d venture to say less than 5% of campaigns were taking full advantage.
Which is why Google introduced the CONVERSION OPTIMIZER … their black box, automated algorithm for managing all this behind the scenes for you, hands free 
Unfortunately there are several intricacies of the conversion optimizer which are difficult for all but the professional AdWords manager to observe.
Which is why Nicole Nerad of RocketClicks.com (one of our high level PPC managers) compiled these 5 Secrets of the Conversion Optimizer blog post. I interviewed her about this in the FREE MP3 below, which I strongly recommend you listen to right now. (I really, really try not to be sensational or “hypey”… so I hope you’ll recognize that if I’m this excited, there’s something real to pay attention to… I really DO think there’s money on the table in most AdWords accounts for people that follow this advice, and best of all, it doesn’t take much time or effort AT ALL, just some special knowledge and a few minutes of careful attention each day)
Hope you enjoy!
Glenn
PS – If you feel like you’re wasting too much time in Adwords which could be put to a higher and better use in your business, why not let Rocket Clicks manage your ppc accounts?
PPS – Rocket Clicks can ALSO help you achieve Maximum Profits with Minimum Risk by executing the full Livingston Research method for you. Enter new markets –OR– turn your business around fast. Click here for more info
Podcast: Play in new window | Download
{ 8 comments… read them below or add one }
The mp3 download link is not working.
Fixed.
First of all, thank you for the information.
))
We discovered a long time ago that our convention rate might be double in some periods of the day, The problem we can’t use the data.
I am running multiple accounts and it’s really to adjust the bids unless you are using some kind of API tool.
So now we can try and “relay” on Google tool, but I am sure Google developed to make more money (for me to pay more for ads)
The impotent thing is Google know a lot about your business, average conversion rate, sales volume etc. Hope they wont share that info with nobody.
The MP3 worked for me.
Anthony,
I succeed to download the link – try:
Right click on the link –> Save Link as –> choose the folder you want to keep it.
Enjoy,
Tom
This is great information for newbies and pros alike. I appreciate your willingness to go above and beyond in sharing quality content that produces results. I’m going to use these with my barbecue review website.
Thanks
I would support the statement of not being afraid to turn the conversion optimizer off again. I had a campaign that was starving and the ads where at low positions. I removed it and the ads came to position 4 again and conversions started to come up in numbers and also to an even better price.
I think conversion optimizer has the potential to really use Google’s A.I. on itself and greatly decrease the amount of work you have to put it. Hopefully it will get developed further so this vision may come true.
I am always looking for new ideas.