I’ll make this brief. We’ve got 9 full time people in the trenches of our AdWords management department at RocketClicks.com … these are people working 40 to 60 hours a week on real live accounts.
Who better to do a thorough analysis of AdWords Quality Score issues?
We’ll be recording an AdWords Quality Score Webinar shortly… but we’d like to know your toughest Quality Score issues.
Don’t hold back … and the more detailed you can be (especially with URLs for us to look at), the better job we can do. Just LEAVE COMMENTS below with your toughest AdWords Quality Score issues and we’ll do our best to answer.
Oh … and watch your inbox (or subscribe to this blog) for the announcement if you’d like to be on the Webinar LIVE (limited number accepted).
Go!
{ 22 comments… read them below or add one }
Does this really work?
http://www.hotdogcartsecrets.com/
Click on the site map at the bottom. There are like 50,000 computer generated pages there to make Google think this is a big content site…
Wouldn\’t a human reviewer from Google kill this page\’s QS?
Thanks, Smokey
Dont know if this is where you want this information. But here you go.
I have a campaign going to this page http://mail.gspamerica.com/pixim.htm
I have set up search words for Security Cameras.
Here is the add. I have a very low budget right now so only a couple of clicks per day since its kind of pricey. Over $2 per click. I can get people to click the add. And if I opened it up I think I could get 30 or more clicks per day.
Dont buy security cameras
Until you read this report!
common problems exposed
GSPAmerica.com
However, I cant get them to convert to get the report. So I think I am really not understanding the conversation they are having or I have not provided the adcopy that would convince them it is worth it.
Here are the keywords I am using.
“GSP America”
“ccd camera”
“ip camera”
“ip cameras”
“outdoor dome camera”
“pixim camera”
“pixim cameras”
“pixim wdr”
“pixim wide dynamic range”
“security camera”
“security cameras”
“wdr camera”
“wdr day night”
“wdr ip”
“what is wdr”
“what is wide dynamic range”
“wide dynamic range”
[pixim wdr]
[wdr cameras]
[wdr cctv]
[wdr day night]
[wdr ip]
[what is wdr]
-affordable
-car
-cheap
-digital
-dummy
-dvr
-fake
-hidden
-home
-infrared
-night
-spy
-system
-used
-wifi
-wireless
what is the relation between the keyword quality score that google shows you and the quality score it uses to work out the keyword CPC?
How does ad testing affect quality score in the short and long term?
I figured out my bulls eye keyword using your methodology. I would like to know how far I can move away from that keyword and still maintain a good quality score?
Thanks, Tim.
What is the best way of getting an “in your face” above the fold offer (headline, subheadline, take action (click, optin, etc)) a good quality score today???
Step by step process of moving qscore from ok to great?
Hi,
I run 8 different AdWords accounts 5 of which work on the exact same basis only promote different country each – they have the same account structure (I spit keywords into relevant campaings and mostly have only 2 keywords in each ad group so the ad and landing page can be very specific).
4 of the accounts have average QS at around 7 “OK” while the 5th account is mostly 4 “poor”. The aim of the account is to promote properties in France so the most successful keyword as regards to convertion is ‘france property’ and that is one of the ‘poor’ keywords.
I have pleny negative keywords in all accounts. I just can’t understand what is different about the 5th account. It’s the same as the other 4 so whey the other are QS 7?
I would love to have any tips.
Thank you
Olga
That’s fantastic news. I also emaild Perry (’s support) about QS, I hope you will really nail it in the webinar!!
So here it goes (in order of priority):
1. How do you bring a 1-word keyword (!) – the main keyword with the most traffic that is also relevant of a niche – to a Great quality score of 9 or 10/10. It is one of my main challenges in a running campaigns right now. CTR of ads, Relevance, Landinpage, what else? What to do about those 3 factors?
2. What hidden influence does the site of the landingpage have? Especially SEO and authority of the site?
Really looking forward to the webinar!
Thanks.
Myrko
Questions? Boy do I have questions!
For starters:
Is the QS scale linear or logarithmic?
Are Google’s “best practices” for grouping keywords really the way to go?
How long does it typically take for a human reviewer to come by and assign there (supposedly reasoned) opinion about the site into the QS algo?
Does the level of adspend or some other criteria determine how quickly this is done?
How can you tell if the reviewer has been by (aside from those times when the traffic suddenly tanks because some third-world, minimum pay, reviewer decided they don’t like the site.)?
Is there anything you can do if the above happens?
Ummm, sorry if my questions are starting to sound like a rant. Let me stop while I’m ahead.
— question 1 —
on some keywords i have a qs of 4 but i can still bid competitively
most keywords in my campaign are 7’s ..
would a few keywords with qs of 4 hurt the overall campaign
— question 2 —
how about qs on the content network…
how much less can you get away with on the content network vs on the search ?
for example..
1-how “off the path” can you go
2-can you do without articles and privacy policy, etc
Hi,
My site was Google slapped years ago and everything I do to get unslapped doesn’t seem to work. How can I get unslapped.
I have noticed in analyzing my keyword score that there is an overall logic ruling it (relevancy, landing page, etc.) but that there are sometimes differences in the QS between two (or several) keywords which don’t make any sense what so ever.
I am curious to learn more about gaining some insight in what factors could be hiding in the shadows which do not fit into the by the more general QS factors
http://DoOnlineBusiness.com is on masked domain forwarding and the keywords I\’m using include all variations of do online business, network marketing, making money etc… correlated with the ad text.
http://ArriveAtSuccess.com is hosted on the MLSP server and operates more than 30 adgroups each with 15-20 keyboards in phrase and exact match.
Here\’s the concern:
In both cases, the impressions being served are less than 100 per day… regardless of the quality score – which is generally between 4 and 7. I am allocating 50c per click and advertising in US / Canada in search only. My budget defined is $200/day. Moreover only 5-6 keywords are being served, the rest are zeros. Why are the impressions so low?
Just to add to my last post (I wonder where it\’s disappeared) my positions have been 6 to 10 on average, so no complaints there. If there were more impressions, all ratios would work out…
Hi,
This is my tips, that i use to get a good quality score.
1) I alwaywsdo an SEO 101. Keyword research, meta tags, (title, keyword, description), internal linking.
2) Create at least 10 information pages. If you dont know what to write, i use the “keyword questions-wordtracker”
http://labs.wordtracker.com/keyword-questions
or at least write some FAQ questions, wikis, etc. for your product or your services.
3)Landing pages, i use the H1 keyword targeted plus i put the benefit, or the feature that i mentioned to my add
4) And of course i use a privacy section when i asked someone to opt in.
Those usually gets a good quality score.
Ok Glenn, I\’m partnered with you now for super-affiliate marketing. Have been studying your materials but still have the question. Shall we skype? Pls mail me.
I have a low quality score of 2 on this particular page for all versions of my keywords containing GI Bill and Montgomery GI Bill. I have tried various things on this landing page like putting Montgomery GI Bill as a header, and adding more instances of these keywords in the next. Didn’t make any difference at all – QS still remains 2. Your suggestions are appreciated.
I have become aware of a company which provides a B2B service, has set up an identical B2B service company using a different name and different URL, in order to appear in the top three Sponsor positions on Google. The only real difference is the site’s graphic branding. Everything is practically the same. (Client references and images that feature their client’s works, their billing address, and the owner of the two companies). Companies interested in the services usually click on the top three positions in order to get competitive bids. Thus giving that one company an opportunity to compete with itself. Is this legal and does Google allow this? If Google does allow this, means there is a lesser degree of opportunity to attain one of those top three positions. In advance, I appreciate your response. Geri-Anne
Here is another important question: I have a campaign for a keyword with a QS of 8/10 and have to pay $85 per click to be on the first page. In another campaign I have the same keyword (and same (exact) match-type) with a QS of 10/10. But here I have to pay $1.75 per click. How is this possible? I always thought higher QS means lower CPC!?
sorry, the first CPC was $0.85 (not $85).
As a small follow up: the CPC went down to $0.65 and then up to $1 after 1 day.