Comments on: Are You Willing to be Hated?

By: Lorraine Grula

Lorraine Grula — Sun, 19 Jun 2011 18:03:09 +0000

Excellent post. This is my first time reading you and this is EXACTLY what I have been going through. Like another comment said, sometimes the hatred comes from someone who is supposed to be our friend! I have one life-long \"friend\" in particular who was so seething with jealous and bitterness dating back to elementary school that when my business initially tanked, she screamed in my face, \"I\’m so glad to see you finally f****** fail at something!\" Wow! Needless to say we are not friends anymore.

When it comes to marketing, I\’ve had a few readers who got angry whenever something is not 100% free! I do not need those readers.

Thanks for being honest Glenn.

By: Bill Gustafson

Bill Gustafson — Mon, 23 May 2011 15:06:35 +0000

While I think it is true you only hate to the degree you love there is a deeper process here. If someone has no emotional response to your “goods” there is little reason or motive to buy. Conversely someone who has great passion for your “goods” is a great buyer. It is finding the right mixture of what you have to sell and what the buyer wants. It is this common ground where business takes place. The faster you find this area the greater your opportunity for success. I was once at a meeting of hospital administrators and one man stood up then said his greatest disappointment was when he realized the people in his area had no interest in what the community needed. What they wanted was not what they needed which takes us back to the parent and the love hate relationship. It is an interesting challenge and based upon your responses an area of great interest, good article.

By: Ralph

Ralph — Wed, 19 May 2010 20:56:30 +0000

What’s going on here Glenn?

I was a car salesman for 43 years. You know the stereotype. Back when I started in the 60s car salesmen – we were all geezers, no girls – were the most hated because we earnt the most money.

I’ve never experienced hate in all my 43 years.

I’ve got an Hons 2.1 pass in Psychology and advise you to put on your hiking boots and take a long walk – without your mobile.

If you’re aware of discourse analysis you need to count and categorise your verbs and nouns in recent messages and get them boots back on and take another walk.

Why am I not in psychology – highest suicide rate.

Them boots are made for walking. Off you go Glenn. No phone.

Kind Regards
Ralph

By: admin

admin — Thu, 29 Apr 2010 20:40:14 +0000

Thanks Shelley, very much. Nice to know you’re reading them

If you’d ever like to do a guest post here on the content network, please know you’re welcome.

By: Shelley Ellis

Shelley Ellis — Thu, 29 Apr 2010 11:43:07 +0000

Well written article, Glenn. Just had this conversation with someone yesterday about how I don’t sugar coat my recommendations…and how they are not always well received.

By: Scott Birkhead

Scott Birkhead — Tue, 23 Feb 2010 14:03:38 +0000

So where is the line between hate that’s unreasonable (based on someone’s prejudices, unwillingness to work or just poor chemistry), and hate that is trying to tell you the market isn’t responding or your product/service isn’t working?

What’s the easiest way to tell the difference and respond appropriately to the latter?

BTW – I’m reading “Thick Face, Black Heart” which is a wonderful book on the Chinese warrior’s way to being impervious to criticism and able to act regardless.

Scott

By: Mark Attwood

Mark Attwood — Tue, 23 Feb 2010 13:34:34 +0000

Amazing blog post – I am on the verge of writing one like it myself because I have been amazed at the level of hate thrown at me in the past couple of years (and by the level of love, by the way).

I\’ve got ex-employees and competitors and people I\’ve never even met throwing all sorts of mud at me online and off, and all I\’ve ever done is try to help people!

It\’s taken me a while, and it did drag me down, but I have realised that it really doesn\’t matter. I have a clean conscience and a rabid fan base of customers and friends. Plus, I always refer to Rudyard Kipling\’s poem \"If…\" whenever they get me down, especially these lines:

\"If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise:\"

Thanks Glen!

By: Victoria Ipri

Victoria Ipri — Wed, 17 Feb 2010 13:03:31 +0000

Glenn, along the lines of other comments here, one of my favorite quotes comes from Bette Midler, \"The hardest part about success is finding someone to be happy for you.\"

How true. Before I began my big marketing push in December 2009, I was a successful copywriter with great clients and great relationships with a number of so-called gurus.

Now, it\’s mid-February. My social media campaign has been incredibly successful on Facebook, Twitter, Plaxo, LinkedIn, The Copywriters Business Network I founded, and my new blog, which is filled with non-nonsense, guru-free, real world advice on making a living as a copywriter.

More \’people\’ \’love\’ me. Less gurus do. I don\’t want to give details, lest those very experts recognize I\’m talking about them.

Suffice it to say, we\’re no longer mentor and student. We\’re now competitors.

It\’s a little chilly up here!

By: Scott, the Jeet Kune Do Enthusiast

Scott, the Jeet Kune Do Enthusiast — Sun, 14 Feb 2010 15:46:55 +0000

Early in my career, I started to tell the truth about what’s going on the martial arts industry and I was posting my business up on craigslist and I would get flagged within hours. It turns out the other martial arts guru’s out there don’t like when you tell the truth and I got an e-mail from one blasting me about what I was saying, and how I was ruining traditional stuff. The truth was that their teachings were getting people killed, and it was irresponsible on their end. I stopped being in your face as much and I backed off, and my business took a nose dive. Then I had a call in with Perry during one of his mastermind open lines (use Glenn’s link if you wanna get in on one of these) and he asked me, “When did your business do better?” I said,”When I was more in your face.” He said, “Yeah, that’s what those people want. They want to be you. You should see Furey’s guys, their like little versions of him.” Soooo… If you’re not hated your probably doing something wrong.

BTW, I am a member of your marketing solution. My page on the truth about Jeet Kune Do is based of your survey methods, and told me what people were really thinking, your stuff is really brilliant. I have to recommend it to anyone who needs to have strong marketing. Much love, Dr. Glenn.

By: admin

admin — Wed, 10 Feb 2010 10:19:19 +0000

Chuck, the idea isn’t to purposefully offend people. It’s to tell them what they need to hear, with passion.

In your market in particular, I can guarantee that people hate you BECAUSE you’re a nice, open minded person who doesn’t eat dead things. Just your very existence reminds people of the animal-ethics controversy they’d rather ignore. Haven’t you been attacked at dinner yet for your choices? The more vocal you are about what you believe in, the more that’s going to happen. And if you’re going to market this project on a grand scale, you’ll definitely be hated by many, many people.

Your ability to gently tolerate this is a part of what will make you successful.