From the category archives:

AdWords Changes

* FREE PERRY MARSHALL WEBINAR:
February 2010 on the island of Maui, Perry Marshall unveiled a new technology for creating ad campaigns that stand out from everything else in the marketplace. The students he taught used his methodology to beat their own best ads, landing pages, and emails.  Powerful results started to emerge…
- One of his students was able to finally beat their previously “unbeatable” ad after spending $200,000 on Adwords traffic.
- Another student used the concept to increase his conversions by 79%.
But for the past several years he’s been selective about who got access to this technology.
Last week I found out that he’s telling the whole story for the first time – including his journal notes about how he came up with the idea.
The odd story behind it all is that he was on vacation in Costa Rica and was wandering through the forest admiring the efficiency of Mother Nature when all of a sudden he connected the dots to Google Adwords.
(If you know Perry – you know that it’s not at all weird for him to be thinking about Google Adwords while vacationing in the rain forest. For anyone else, very strange)
His notes are a bit cryptic but he’s doing a presentation next week and says he’ll also be
explaining his “Jungle Journal” in more detail in the coming days.
Here’s the link to Perry’s Jungle Journal notes:
* FREE PERRY MARSHALL WEBINAR:
Definitely worth attending in my book :-)
(Of course, as you probably know, I’m also an affiliate, and you’ll be helping finance my “master plan” if you should buy anything after clicking and/or attending the FREE event)

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One of the MOST powerful (and controversial) marketing innovations of the past few years has been RE-MARKETING… your chance for a second bite at the apple… the ability to reach people who’ve visited your site AGAIN as the browse OTHER people’s sites on the Display Network.

It’s kind of a mysterious animal, and difficult to get a hold of.

In this very information dense interview filled with practical tips, you’ll learn some of Rocket Clicks best practices for setting it up, and maximizing your changes for profitable conversion.

Listen now please…

G :-)

PS – Remarketing Cheat Sheet Here

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Content Network Negatives and Risk Management

February 16, 2010

According to Jered “The Content Network Exorcist” Klima (who has managed hundreds of thousands of dollars per month), there are nuances of negative site usage and risk management on the Content Network which elude virtually all AdWords users…
Things which Google themselves point out in the depth of their documentation…
Which have dramatic implications for how you [...]

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Why Ignoring AdWords is Never an Option

January 29, 2010

Here’s a conversation I repeat often which makes my brain hurt!
It goes something like this:
MARKETER:  ”I think Google’s become entirely too random and unfair with their Quality Score system, so I’m just going to focus on SEO”
GLENN: “OK, well, where does SEO Traffic come from?”
MARKETER: “Uhm, well, I guess it comes mostly from Google”
GLENN: “So, [...]

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Google vs. Facebook – Advertising Wars

September 18, 2009

There’s a LOT more advertising inventory available than what you see in Google. (Google owns search, but there are about a dozen other networks with MUCH more inventory for display advertising)
You haven’t been able to get at it yet because of extremely high minimum spends (e.g. $10K to $20K/mo commitments) and because it’s much harder [...]

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Perry Marshall – All My Best MP3 Interviews

September 15, 2009

Perry Marshall EXTENSIVELY UPDATED his Definitive Guide to Google Adwords today.
To celebrate, I’ve zipped up 6 of the BEST interviews I’ve done with Perry and his office over the years into one big “Fill Up Your MP3 Player Perry Marshall Mega-Download” (there’s an important interview with Bryan Todd, his co-author too.
Perry’s NEW Definitive Guide includes [...]

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Adwords 2.0 – Escape the Keyword Candy Store

September 11, 2009

Terry Dean on the Hyper Responsive Keyword Process (after consulting with ME  for a full day on all his Adwords questions and concerns):

AdWords Bullseye (the full day consultation I did with Terry Dean) is now available for purchase.  (NOTE: Hyper-Responsive Club Members should not purchase unless they do not mind the overlap in material.  Adwords [...]

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AdWords Conversion Optimizer – Maximum Results Secrets

August 19, 2009

This 19 minute FREE MP3 might be the newest, easiest way to squeeze more profitable traffic from your AdWords account this year.  (It’s certainly the most I’ve learned about AdWords in the shortest period of time… with the fewest obstacles and resources required to execute)
Over the past few years, AdWords has introduced progressively more granular [...]

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Google vs. Bing, New AdWords Interface, More

July 10, 2009

Just wanted to let you all know how proud I am of our PPC blogging team.   Rob Sieracki just made a new post on AdWords vs. Bing which is definitely worth reading both from an advertiser AND consumer perspective.   And Nicole Nerad posted on the top features and tricks of the new AdWords Interface which [...]

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AdWords Mobile and The Rocket Clicks Blog

July 6, 2009

Today, I want to alert you of a major new AdWords blogging initiative headed up by the Director of our PPC management department  at RocketClicks.com.   Each of our in-the-trenches ppc managers will be attacking critical AdWords and SEO issues such as (click the links below to visit the relevant topics):
- Targetting 405,000,000 people via [...]

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