It’s kind of a mysterious animal, and difficult to get a hold of.

In this very information dense interview filled with practical tips, you’ll learn some of Rocket Clicks best practices for setting it up, and maximizing your changes for profitable conversion.

Listen now please…

G

PS – Remarketing Cheat Sheet Here

Things which Google themselves point out in the depth of their documentation…

Which have dramatic implications for how you manage the content network… it’s a real paradigm shift.  Without question, it’s the most valuable thing I’ve learned about Adwords this year, and it’ll only take you 15 minutes to go through.

Highly Recommended,

Glenn

Rocket Clicks PPC Management |    Beat the $20/mo Price Increase (2/26/10)

PS – The thematic shift Jered presents is entirely consistent with the focus of my hyper-responsive club.  Essentially, you need to start thinking THEMATICALLY, which requires you to more tightly define what your entire site is about than ever before.  In fact, one way of understanding Quality Score is a recognition that if you don’t take the time to clearly outline your exact place in the world of keyword conversations, Google will define it for you!

I’ve thought long and hard about the best way to define your space, then conquer it with focus and determination in Google (both Search and Content) and beyond.   This is NOT  a technique or a fad, but a set of principles you implement with a step by step over-my-shoulder system.

I’m implementing one last price raise on February 26st, jumping from $77 to $97.   So if you’ve been on the fence following me, consider this your limited opportunity to LOCK IN YOUR RATES FOREVER.  (Note: I never raise rates on active members ) Beat the $20/mo Price Increase (2/26/10)

It goes something like this:

MARKETER:  ”I think Google’s become entirely too random and unfair with their Quality Score system, so I’m just going to focus on SEO”

GLENN: “OK, well, where does SEO Traffic come from?”

MARKETER: “Uhm, well, I guess it comes mostly from Google”

GLENN: “So, what you’re saying is, you’re going to ignore Google and focus on Google instead?”

MARKETER: “Yeah, but on the organic side, you don’t have to deal with their crazy landing page quality scores, and it’s free so you beat the constantly rising bid prices”

GLENN:  ”Why would Google clean up one side of the street (paid ads) and not eventually apply what they learn to the other (organic)?”

MARKETER: “Um, OK, good point.  But Google’s not the only source of traffic.  There’s Twitter, Facebook, Article Directories, Digg, StumbleUpon, and more…it’s a very big internet out there”

GLENN: “Very true.  But are you talking about using these things because of the power they have to get indexed in Google, or in order to attract the people who come from them directly?”

MARKETER: “Both”

GLENN: “About what percent of traffic comes directly from the social media vs. from the indexing power social media provides in the search engines?”

MARKETER: “I don’t know.   Let’s say it’s 50%”

GLENN: “Which converts better, traffic from social media, or traffic from search”

MARKETER: “Oh, definitely search, because they’re looking to solve a problem, not interact with friends”

GLENN: “Right.”

MARKETER: “OK, I see where you’re going, but even if social media doesn’t convert as well, there’s a LOT of FREE traffic there, and you can always roll it out on the paid contextual networks”

GLENN: “So, you’re going to work with a very broad and diffuse audience while they’re  socializing, develop a website to convert them even though you can’t really pin down their core conversations and objections, and then go buy more traffic for that system?”

MARKETER:  ”Well, there’s affiliates too.  I can recruit an army of affiliates.”

GLENN: “Where do they get THEIR traffic?”

MARKETER: “Well, I could get into one of the CPA networks with an offer.  Have you seen the flood of traffic you can get there?”

GLENN:  ”Sure.  If you can build a website that converts like crazy, you can definitely do that.   How are you going to do that?  What traffic are you going to test it on?”

MARKETER: “I want my Mommy!”

—

I’m exaggerating above for illustration, and of course there IS traffic you can convert which never touches a search engine (especially blog visitors on other people’s sites, participating in forums, and/or good article writing–not the crappy seo articles everyone tells you to write), but here’s the point…

Google’s got the BEST leads.

Google’s got the PUREST leads.

Google’s got the MOST MOTIVATED leads.

Yes, Google’s very hard.

Yes, it’s getting more expensive all the time (that will stop only when it becomes cheaper for marketers to find equally good leads for less money in similar volume… a fact of life in a Darwinian economy).

And sure, we all pine for the days when you could just put up your money and slap up a one page site.

But if you suck it up and learn their system, you get the opportunity to build a site that converts, and you learn which keyword conversations really work for you. (THEN, if you really want to,  you can turn off your Adwords account and take it to the contextual networks.  THEN you can focus on social media.  THEN you do all your article marketing, etc.  But if you do it all right, you won’t want to stop buying PPC)

Because, despite what everyone says, Quality Score is NOT random, it IS fair, and you CAN master it.   Not by looking for techniques and tricks, but by learning certain principles of marketing which, in the end, actually benefit you more than Google.   (I know that’s a controversial statement which is going to earn me a lot of hate mail, but 8  years of PPC marketing experience, thousands of customers, hundreds of direct reviews, and dozens of agency employees  give me the confidence to make it, and it’s in your best interest to seriously consider what I’m saying)

In fact, I’ll go so far as to say it’s something you MUST master if you want to succeed online.

The internet as a whole used to be the Wild West.  But the Sheriff is coming to clean up the town.    He’s gonna make his rounds everywhere Google’s got tentacles.    We can try to run and hide, but Google’s got REALLY BIG tentacles, and they keep getting bigger. (The analogy kind of breaks down here because we’re not really criminals… but you get the point)

Beyond this, I predict the organic side of the street is going to shrink this decade as Google figures out how to make sure people can find exactly what they want from paid advertisers, and learns how to minimize searcher complaints.

I’ll be turning my focus to Quality Score Principles (not techniques) in coming months, and you can expect to hear me say things no one else will tell you.

I know it’s hard to understand (because Google’s sheriff is more like Stephen Hawking than John Wayne) .

I know it hurts.

But we can fix this, and it’s good for us.

Suck it up,

Glenn

Glenn Club |   Coaching |  A to Z Product for Newbies |  Advanced Adwords Seminar

PS – The AdWords account banning spree is also NOT random or evil, but principle based.  It IS possible to develop a stable, secure AdWords account and still sleep at night.

PPS – If you’re spending anything significant in AdWords and you’re not coming to the Advanced Adwords Seminar, may I ask why?   (Comments below please).  In my mind, this is one of the very few seminars where you might learn something during the day, go back to your hotel room at night and immediately implement it, then start seeing financial improvements the very next day while you glance at your account on your laptop in the seminar room.  Plus, Perry’s good for his guarantees, I can tell you that.   (Thru the middle of the second day you can bail out and request an extra $500 plane fare).

I’ll be there personally with Sharon, and so will Rob (who is now the Chief Operating Officer of Rocket Clicks by the way).  But you know who you really need to see?  Bryan Todd.   Bryan’s Perry’s co-author, and is generally the quiet man in the background.

But if you push Perry on the point, he’ll tell you that Bryan is better at Adwords than he is.

Bryan’s also become a personal friend of mine (and not the kind of “friend” you hear marketers always talk about, but the kind you share deep personal thoughts with which go way beyond making money), and has given me some of the most profound insights into Adwords and the internet than anyone else I’ve known.

Bryan’s going to be teaching us how to leverage Facebook PPC, and I personally can’t wait.  Because I know this isn’t a presentation he’s just whipping up in a few weeks.  Over the past 18 months Bryan’s been periodically talking to me about his research into the Facebook project, asking me how to integrate it with my methods, talking to me about the psychographic data you get access to and how to use it, and how to integrate AdWords learnings.

I hope I’ll see you there Advanced Adwords Seminar

PPS – Yes, these are affiliate links.

If you think your business might qualify for this type of advertising, please submit the paid ppc consultation request and mention this call in the comments section.   If you’re not quite ready for our services but are interested in improving your results yourself, please click here

This interview was inspired by a recent article in Wired Magazine.

To celebrate, I’ve zipped up 6 of the BEST interviews I’ve done with Perry and his office over the years into one big “Fill Up Your MP3 Player Perry Marshall Mega-Download” (there’s an important interview with Bryan Todd, his co-author too.

Perry’s NEW Definitive Guide includes intensive MULTIMEDIA modules on:

• Affiliate Marketing
• The Content Network
• “Just Getting Started”
• Information Marketing
• Marketing in the UK
• Copywriting (with Michael Fortin)

Here’s more specific list of changes to the Definitive Guide:

• Over a dozen brand new chapters covering things like the Content Network, Analytics, Quality Score, and the new interface
• Over 15 hours of brand new audio files (supplementary content included with purchase)
• Video presentations on targeted AdWords sections (supplementary content included with purchase)
• PDF documents and reports never released to the general public before – in other words, stuff from Perry’s private AdWords Vault.
• Niche specific modules that elaborate on how you can specifically use AdWords to profit in your industry. (Think modules for affiliates, info marketers, etc… )
• A brand-new “Beginner’s Guide to eCommerce” that takes Definitive Guide owners from zero to building a website, picking a niche, and launching and AdWords campaign profitably.
• And, of course, Perry and Bryan take you deep inside the AdWords machine, crack the code and reveal how to attract millions of potential buyers in a matter of minutes at the lowest cost possible. With all new tactics and insights, they’ve completely cracked the code anew.

It also includes up to $75 in free traffic from Google for new advertisers.

If you’re marketing in AdWords, you really need to keep up with these changes (personal opinion).   You can pick it up here today

Dr. G

• AdWords Bullseye (the full day consultation I did with Terry Dean) is now available for purchase.  (NOTE: Hyper-Responsive Club Members should not purchase unless they do not mind the overlap in material.  Adwords Bullseye is essentially a “how does the hyper-responsive process simplify and make adwords more powerful” interview)
• If you’d like to thoroughly absorb the application of hyper-responsive principles to keyword selection and AdWords 2.0, the BEST place to start in my materials is the hyper-responsive club
• COURTESY NOTICE #1:  I’m raising the price on the hyper-responsive club on Tuesday (9/15/09). I’ve been delivering more than 5 times the amount of material most educators provide for less than half the price… and if you’ll excuse my immodesty, I HAVE shared some VERY  significant breakthroughs which no one else previously taught.   In short, I’ve got one of the lowest attrition rates for a monthly club in the whole industry… for very good reason.   So if you’re at all interested, now’s the time to LOCK IN your rate … and beat the hyper-responsive club price increase this coming Tuesday!
• COURTESY NOTICE #2: On Tuesday 9/15/09  I’ll also be raising the price of my personal coaching board for very similar reasons but you can lock in your rate beforehand.  If you haven’t reviewed the letter for a while, you’ll note I’ve changed the structure of the coaching system this week to in order to allow people to MOVE FASTER THROUGH MY SYSTEM.  (Hyper-responsive club members often inquire how they can “buy ahead” several months, but I don’t allow that without personal supervision. (Painful experience has taught me people take business killing shortcuts when they get 6 months of material at a time… then blame me for the results… which is why the only way I allow people to move faster is on my personal coaching board)
  
• The above video was first published on Terry Dean’s blog.  (If you’re not reading it, you’re really missing out… besides being a good friend, Terry’s one of only 5 internet marketers I bother paying much attention to at all, and one of only 3 newsletters I subscribe to.  I’ll let you guess at the others below in the comments if you like)
  
• If you’d like your PPC managed for you –> www.RocketClicks.com

Note: “AdWords 2.0″ is not an official term used by Google, Inc.   “AdWords” is a trademark of Google, Inc.

Over the past few years, AdWords has introduced progressively more granular data which provides tremendous power and potential to optimize your campaign.  Whether it’s conversion by time of day, ability to day part and adjust bids, position preference, etc., … we’re getting to the point where it will actually be possible to laser target the exact right position at the exact right time for the exact right searcher, every time.

Unfortunately, unless you’ve got a Ph.D. in data mining and analysis, it’s also fairly difficult for the average pay per click marketer to actually USE the wealth of data AdWords provides.  Indeed, in well over 100 consultations/account audits I personally did last year, I’d venture to say less than 5% of campaigns were taking full advantage.

Which is why Google introduced the CONVERSION OPTIMIZER … their black box, automated algorithm for managing all this behind the scenes for you, hands free

Unfortunately there are several intricacies of the conversion optimizer which are difficult for all but the professional AdWords manager to observe.

Which is why Nicole Nerad of RocketClicks.com (one of our high level PPC managers) compiled these 5 Secrets of the Conversion Optimizer blog post.  I interviewed her about this in the FREE MP3 below, which I strongly recommend you listen to right now. (I really, really try not to be sensational or “hypey”… so I hope you’ll recognize that if I’m this excited, there’s something real to pay attention to… I really DO think there’s money on the table in most AdWords accounts for people that follow this advice, and best of all, it doesn’t take much time or effort AT ALL, just some special knowledge and a few minutes of careful attention each day)

Hope you enjoy!

Glenn

PS – If you feel like you’re wasting too much time in Adwords which could be put to a higher and better use in your business, why not let Rocket Clicks manage your ppc accounts?

PPS – Rocket Clicks can ALSO help you achieve Maximum Profits with Minimum Risk by executing the full Livingston Research method for you.  Enter new markets –OR– turn your business around fast.  Click here for more info

- Targetting 405,000,000 people via AdWords mobile text ads
- Avoiding Duplicate Content Penalties
- How Quality Score operates differently on Google’s Search Network

… and much, much more.

So get out your RSS readers, head on over to the new much more active Rocket Clicks Blog, and reap the benefits of a dozen search marketing professionals regularly revealing insights and tips you won’t see elsewhere.