From the category archives:

AdWords Changes

AdWords Lobotomy

June 12, 2009

During the period of chaos when old models of the world recede, there’s always a feeding frenzy of profiteers and fame seekers who use the opportunity to “confuse and conquer”.
Take mental health, for example, in the mid 1930’s.  This was a time when superstition and witchery  had been debunked as the cause of mental illness, [...]

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AdWords Quality Score Webinar Coming Up

May 14, 2009

I’ll make this brief.  We’ve got 9 full time people in the trenches of our AdWords management department at RocketClicks.com … these are people working 40 to 60 hours a week on real live accounts.
Who better to do a thorough analysis of AdWords Quality Score issues?
We’ll be recording an AdWords Quality Score Webinar shortly… but we’d [...]

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More Adwords Changes – I Love!

February 16, 2009

ANOTHER Adwords change … and I LOVE it!
Used to be searchers “voted” on your ad by CLICKING, and, as all adwords users are familiar with, the higher your click thru rate, the lower cost will your traffic be, and the better your quality scores.
But here’s the news.  Adwrods seems to be testing the possibility of [...]

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