He called it “The Unlimited Traffic Technique” and the essence of it was this:  IF you’re the guy/gal who makes more money off a web visitor than everyone else in the market, AND you offer a very generous affiliate commission, then most of the traffic in that market should tilt in your favor.

For example:  I make $25 per lead, everyone else makes $10.  I offer a $12.50 so the other merchants say “why the heck should I bother with customer service, cost of goods, shipping, product development, and all these other hassles when I can make  $2.50/lead more with Glenn for doing NOTHING but sending him the traffic?”

See what I mean?

And that’s what Dan Kennedy means when he says you need to “engineer the economics of your business so you can PAY MORE for a lead than everyone else in the market”.  (This is contrarian to say the least… while every other business is trying to pay as little as possible, obsessing about efficiencies… you figure out how to pay MORE  and you can dominate the market)

IF you can reach this position, the experience is literally mind blowing. Because whereas you previously had to beg for joint ventures,  eek out a profit on exhaustively optimized advertising, or expend eons of precious time on search engine optimization or social media… all of a sudden everyone needs YOU.

It’s like holding a glazed ham in a room packed with Doberman Pinchers… you’ve actually gotta take care to protect yourself, they come at you so fast.

BUT  (there’s always a “but”, isn’t there), what I want to talk to you about today is the PRACTICALITY of owning and controlling this dominant position in a market.

Because while it all sounds wonderful in theory, and it’s DEFINITELY something we should all be striving for, in practice, it’s pretty damn hard to get to.  (I’ve only REALLY done it once, and am just now putting the finishing touches on my second grand slam)

Here’s why it’s much harder to do than it sounds (followed by the SOLUTION which finally hit me in the face like a monsoon in the desert).

First of all, it’s only natural for we left-brained-electron-chasing-internet-marketers (that particular breed which clings to the seductive fantasy of having computers suck money out of cyberspace and deposit it by the millions in our electronic bank accounts) naturally gravitate towards AD/LANDING PAGE/SALESLETTER OPTIMIZATION as the quintessential solution.

Friends, I’m here to tell you it is NOT!

Which is not to say you shouldn’t be testing and tracking to optimize your conversion like a wolf on the hunt. (You definitely should).

But in the end, especially if you’ve done your research, most systems reach a point of diminishing returns on your optimization effort.

For example,  if you start with a 25% profit and you test and tweak the hell out of that system, you can frequently get it to 150% or 200%.   Not too shabby, to be sure, and you can definitely build a business on it, … but it’s usually not enough to fund the unlimited traffic phenomenon.

Because many competitors will be optimizing their sites too.

To fund the unlimited traffic technique, you’ve really got to be making at least twice as much as compared to everyone else.

And the much faster way to get there, I’ve finally learned after years of pain, isn’t so much by optimization, but by turning your business into a REAL business… one which cultivates repeat customers, and offers a multitude of ultra-high end solutions.

In other words, where everyone else is trying to sell ebooks and information products, you hammer the market with a high end, guaranteed, done for you service with a continuity component.   While they’re going after  $100 or even $1000 of profit at a time, you go after a lifetime value of $25,000.

To quote a line from a bad remake (of a great movie)… “There IS no defense!”

Of course, optimization plays a role in this pursuit.  But it’s not as much of an economic role as we’d all like to think.  We’ve all got the dream of finding “just the right ad” or “just the right headline” and then striking it rich, when the truth is, we should be thinking about “just the right OFFER” and “just the right BUSINESS STRUCTURE”.

Because, if I’m making $25,000 from a customer, does it really matter SO much if I pay $10 vs. $20 per lead?

What matters is I figured out how to make $25,000 per customer.

Now, optimization DOES help us figure that out, because every test gives us more insight into what the market really wants.

But optimization is just a cog in the wheel… it’s a part of the process, it’s not the goal in and of itself.

Optimization is a necessary but NOT sufficient condition for achieving the ultimate goal – unlimited traffic and market domination.

It took me a LONG time to learn this.

At first I was obsessed with my click through rates in Google, and with a psychotic energy not dissimilar to having to master Asteroids and Ms. Pacman as a child,  I learned how to get more traffic at a lower cost.

Then I transferred this obsession in to learning how to CONVERT the traffic (using my research systems, etc).

Now, you’d THINK that should be the end of the story…

Because TRAFFIC x CONVERSION = $$$ Right?

Not quite.

And that obsession almost killed me.

Because while Traffic x Conversion DOES generate money:

Traffic x Conversion x High Ticket Items x Repeat = FORTUNE

So here’s the real take-away.

Given a basic proficiency with traffic and conversion, you get a LOT more leverage, by focusing on the second half of the equation! (High Ticket x Repeat)

This usually means giving up the fantasy of getting 24 hour a day massages while someone feeds you bon bons and money is electronically deposited in your bank account.

It means embracing a real business, where you deliver high end products and services, and require some assistance to make it all run.

I really wish I knew this 5 years ago when I came onto the scene.

Because in my own struggle to relinquish this fantasy, I believe I may have erred in encouraging others

I’m sorry!

But there it is in plain sight for you above.  And I’ll say it again so you can tell your Mom something really important this Christmas (and make sure she’s listening, will you?):

Traffic x Conversion x High Ticket Items x Repeat = FORTUNE

Given a basic proficiency with traffic and conversion, you get a LOT more leverage, by focusing on the second half of the equation! (High Ticket x Repeat)

Have a Happy Holiday Everyone, … I’ve got GREAT things in store for you next year!

Dr. G

www.HyperResponsiveMarketingSecrets.com

It’s kind of a mysterious animal, and difficult to get a hold of.

In this very information dense interview filled with practical tips, you’ll learn some of Rocket Clicks best practices for setting it up, and maximizing your changes for profitable conversion.

Listen now please…

G

PS – Remarketing Cheat Sheet Here

I frequently hear people talking about so and so as an “AdWords Genius.”

But when someone says that, I immediately know that they don’t thoroughly  understand AdWords.   Because saying someone is an “AdWords Genius” is very much akin to pointing out a good French speaker and saying “Look at him, he’s a French Genius!”

There aren’t any French Geniuses.  ”Genius” implies an innate ability unattainable by the average person.

In French, there’s  a basic level of fluency which becomes progressively more natural and embedded in a speaker’s brain the more time they spend in France interacting with native speakers in the culture.

Pretty much ANYONE could attain this level of fluency if they decided to spend enough time in France.  (Or Montreal!)

It might APPEAR to an outsider, struggling in their first few hundred hours of studying the language that this other person was a French Genius, but the truth is, it’s just a reflection of the time and energy they spent in France.

Moreover, an argument could be made that the person who chose to spend just a few hundred hours studying French to achieve basic fluency has a more balanced life, and will achieve more in their business dealings in France than the one who dedicated all their time and energy to appearing like a French Genius.

You wouldn’t spend a lifetime studying French if your goal was only to be  comfortable enough in the culture to do business profitably with the locals. There’s definitely a point of diminishing returns… there might be 80,000+ words in the French Dictionary (I’m guessing), but the masses rarely use more than 5,000 or so.

It’s the difference between efficiency and effectiveness!

Similarly, there are NO AdWords Geniuses.

Rather, there’s a basic level of fluency which most people reach by spending a few  months immersed in the machine.  From there, there’s only an incremental ease with which they work in AdWords depending upon how much time and energy they put into practicing.

There certainly ARE hundreds of nuances to AdWords, but many of them can’t be leveraged by anyone who properly considers AdWords only PART of their business and doesn’t intend to be a full time PPC manager.  There are only about a dozen AdWords things you really need to master to achieve a basic fluency. (Campaign Settings, Keyword Groupings, Match Types, Spit Testing, Basic Content Network Logic, Placement Targeting, Conversion Tracking, etc)

Anyone can do it. (Well, any detail oriented person… a lot of purely creative, right-brain types have trouble, in my experience)

The REAL leverage point in AdWords isn’t in AdWords at all.

To maximize your AdWords profits you really need to understand what’s on the customer’s mind BEFORE AND AFTER the click.

Knowing what’s on their mind BEFORE they click helps you get the customer at the most efficient rate (high CTR, OPT IN, and SALES RATES), but more importantly shows you how to TAKE THE PROSPECT OUT OF THE COMPETITIVE ENVIRONMENT.

(AdWords is brutal… you want the customer to feel that you’ve almost psychically read their mind so they stop their search and start studying what you’ve got to offer in the context of a “go to relationship” with you, and hopefully you alone!)

Knowing what’s on their mind AFTER the click is critical so you can maximize the value of every customer.

And THIS is perhaps the most important part.  Because Adwords is such a competitive auction environment, no matter how good you get at efficiency, it’s effectiveness, or maximum visitor value, which wins the game in the long run.

In other words, if you’re running Adwords at only a small profit and plan to just let it ride, you’re probably planning a losing game.  To truly dominate your market in Adwords, you’ve got to engineer your whole business such that you’re the one who can afford to pay the MOST for clicks.

Yes, you read that right.

Sure you want to buy them efficiently, but you want to be making so much from every visitor that no matter what happens in the auction you can afford to outbid the next guy.

And here’s the thing…

YOU control what happens after you’ve got the opt in or the customer, NOT GOOGLE!

So why get sucked into spending all your time inside a machine someone else controls?   Get it running profitably and then turn it over to an agency to achieve maximum efficiency and volume (e.g. Rocket Clicks), then spend the majority of your resources maximizing the VALUE of each visitor by researching what they want, building back end products and services, segmenting and servicing your list, doing joint ventures, etc.

That’s where your leverage point really is, and that’s how you build a solid and secure business.

Ask yourself this question… no matter what the price of the highest end product you’re currently selling in your business, how can you add a zero?  What would you need to find out from your market?  What would you have to deliver to  be worth 10x what people are currently paying?

And if that’s TOO outrageous for you, how about, what would it take to achieve  DOUBLE OR TRIPLE the price?

Because that’ll change the whole economics of your business, and you’ll find yourself thinking quite differently about the Google PPC auction.  (You’ll probably also find other advertising vehicles open to you which you previously thought were not cost effective)

Worth thinking about, right?

Your humble (OK, not so humble) AdWords servant,

Dr. G

Unlike everyone else, I urge people to have the patience to do their research and competitive intelligence thoroughly and precisely, so they’ll have the RIGHT INPUTS for their tests, to maximize the probability of results.

But here’s something I haven’t talked much about, which I really should (but Howie beat me to the punch)…

“Testing Juice” is a limited resource.  We only have so much traffic and money to pay for it, and every test we do eats some of it for a while.    Accordingly, it’s vitally important to PRIORITIZE your tests correctly.

Howie Jacobson, author of Adwords for Dummies, has developed an excellent paradigm for doing just that.  In this MP3 interview (and accompanying slides) you’ll hear him walk you through it.

Of course, I won’t hide the fact that this is also a blatant attempt to get you to attend Camp Checkmate via my affiliate link (which entitles you to the EARLY BIRD pricing if you order soon, even though the deadline’s passed). But as always, both Howie and I took extra special care to ensure the content itself should be immediately valuable to you.

Enjoy!

Dr. G

In any case, it’s definitely THE starting point for understanding the components of Quality Score, especially the key role Click Through Rates play, and the VERY specific economic impact Quality Score has on bid price.  It’s something which EVERY AdWords advertiser should watch.  (Especially since it’s under 10 minutes!)

In my humble opinion, Quality Score is all about “Getting them there and keeping them there with relevant content”… which means (mathematically) a high Click Through Rate, a Long Time Spent on the Site, and a Low Bounce Rate.  What that means in Plain English, however, is that you simply have to know what your best prospects want, on an adgroup by adgroup level, if not down to the keyword.  What’s the best way to do that?  Join the hyper-responsive marketing club of course!

LIARS.

A Darwinian economy creates ruthless temptation to lie, exaggerate,  distort, and mislead.  And the PPC auction puts that on steroids.

Every time you look at the results of a split test you’re faced with a moral dilemma.   Because the majority of the time, strengthening your claim beyond what you can actually deliver raises your click through and conversion.   And sadly, outright lying raises it stratospherically.

Of course, the smart marketer knows that lying creates only trial, not repeat. (It can also lead to being married to a big smelly guy named Bubba, and spending a lot of time lifting weights in the yard)

So what’s an ethical marketer to do?

I’ve known Chuck Batson for years, have had dinner with him, and in my judgment he’s one of the most ethical marketers around.  Chuck  operates in a market you’d think is more traditionally known for honesty and compassion… the vegetarian/vegan/raw-food world. (Which means, you know… he refuses to eat fried kittens and stuff, no matter how good they taste)

But he’s up against LIARS too.

Thankfully, he used my old How To Double Your Business course (predecessor to the hyper-responsive club) and found an honest way into the market, but he’s only making a few bucks and because he works full time as a programmer, he can’t seem to find the time to expand.

I really like Chuck, respect his values, and appreciate what a dedicated customer he’s been for almost 4 years.

Listen carefully and you’ll learn a few things about dealing with the Liars in your market too!

Dr. G

PS – Chuck asked a few very valuable questions towards the end about the difference between free and paid content.  It’s definitely worth listening to the answer if you’re following my model.

Glenn Club |   Coaching |  A to Z Product for Newbies |  Advanced Adwords Seminar

It goes something like this:

MARKETER:  ”I think Google’s become entirely too random and unfair with their Quality Score system, so I’m just going to focus on SEO”

GLENN: “OK, well, where does SEO Traffic come from?”

MARKETER: “Uhm, well, I guess it comes mostly from Google”

GLENN: “So, what you’re saying is, you’re going to ignore Google and focus on Google instead?”

MARKETER: “Yeah, but on the organic side, you don’t have to deal with their crazy landing page quality scores, and it’s free so you beat the constantly rising bid prices”

GLENN:  ”Why would Google clean up one side of the street (paid ads) and not eventually apply what they learn to the other (organic)?”

MARKETER: “Um, OK, good point.  But Google’s not the only source of traffic.  There’s Twitter, Facebook, Article Directories, Digg, StumbleUpon, and more…it’s a very big internet out there”

GLENN: “Very true.  But are you talking about using these things because of the power they have to get indexed in Google, or in order to attract the people who come from them directly?”

MARKETER: “Both”

GLENN: “About what percent of traffic comes directly from the social media vs. from the indexing power social media provides in the search engines?”

MARKETER: “I don’t know.   Let’s say it’s 50%”

GLENN: “Which converts better, traffic from social media, or traffic from search”

MARKETER: “Oh, definitely search, because they’re looking to solve a problem, not interact with friends”

GLENN: “Right.”

MARKETER: “OK, I see where you’re going, but even if social media doesn’t convert as well, there’s a LOT of FREE traffic there, and you can always roll it out on the paid contextual networks”

GLENN: “So, you’re going to work with a very broad and diffuse audience while they’re  socializing, develop a website to convert them even though you can’t really pin down their core conversations and objections, and then go buy more traffic for that system?”

MARKETER:  ”Well, there’s affiliates too.  I can recruit an army of affiliates.”

GLENN: “Where do they get THEIR traffic?”

MARKETER: “Well, I could get into one of the CPA networks with an offer.  Have you seen the flood of traffic you can get there?”

GLENN:  ”Sure.  If you can build a website that converts like crazy, you can definitely do that.   How are you going to do that?  What traffic are you going to test it on?”

MARKETER: “I want my Mommy!”

—

I’m exaggerating above for illustration, and of course there IS traffic you can convert which never touches a search engine (especially blog visitors on other people’s sites, participating in forums, and/or good article writing–not the crappy seo articles everyone tells you to write), but here’s the point…

Google’s got the BEST leads.

Google’s got the PUREST leads.

Google’s got the MOST MOTIVATED leads.

Yes, Google’s very hard.

Yes, it’s getting more expensive all the time (that will stop only when it becomes cheaper for marketers to find equally good leads for less money in similar volume… a fact of life in a Darwinian economy).

And sure, we all pine for the days when you could just put up your money and slap up a one page site.

But if you suck it up and learn their system, you get the opportunity to build a site that converts, and you learn which keyword conversations really work for you. (THEN, if you really want to,  you can turn off your Adwords account and take it to the contextual networks.  THEN you can focus on social media.  THEN you do all your article marketing, etc.  But if you do it all right, you won’t want to stop buying PPC)

Because, despite what everyone says, Quality Score is NOT random, it IS fair, and you CAN master it.   Not by looking for techniques and tricks, but by learning certain principles of marketing which, in the end, actually benefit you more than Google.   (I know that’s a controversial statement which is going to earn me a lot of hate mail, but 8  years of PPC marketing experience, thousands of customers, hundreds of direct reviews, and dozens of agency employees  give me the confidence to make it, and it’s in your best interest to seriously consider what I’m saying)

In fact, I’ll go so far as to say it’s something you MUST master if you want to succeed online.

The internet as a whole used to be the Wild West.  But the Sheriff is coming to clean up the town.    He’s gonna make his rounds everywhere Google’s got tentacles.    We can try to run and hide, but Google’s got REALLY BIG tentacles, and they keep getting bigger. (The analogy kind of breaks down here because we’re not really criminals… but you get the point)

Beyond this, I predict the organic side of the street is going to shrink this decade as Google figures out how to make sure people can find exactly what they want from paid advertisers, and learns how to minimize searcher complaints.

I’ll be turning my focus to Quality Score Principles (not techniques) in coming months, and you can expect to hear me say things no one else will tell you.

I know it’s hard to understand (because Google’s sheriff is more like Stephen Hawking than John Wayne) .

I know it hurts.

But we can fix this, and it’s good for us.

Suck it up,

Glenn

Glenn Club |   Coaching |  A to Z Product for Newbies |  Advanced Adwords Seminar

PS – The AdWords account banning spree is also NOT random or evil, but principle based.  It IS possible to develop a stable, secure AdWords account and still sleep at night.

PPS – If you’re spending anything significant in AdWords and you’re not coming to the Advanced Adwords Seminar, may I ask why?   (Comments below please).  In my mind, this is one of the very few seminars where you might learn something during the day, go back to your hotel room at night and immediately implement it, then start seeing financial improvements the very next day while you glance at your account on your laptop in the seminar room.  Plus, Perry’s good for his guarantees, I can tell you that.   (Thru the middle of the second day you can bail out and request an extra $500 plane fare).

I’ll be there personally with Sharon, and so will Rob (who is now the Chief Operating Officer of Rocket Clicks by the way).  But you know who you really need to see?  Bryan Todd.   Bryan’s Perry’s co-author, and is generally the quiet man in the background.

But if you push Perry on the point, he’ll tell you that Bryan is better at Adwords than he is.

Bryan’s also become a personal friend of mine (and not the kind of “friend” you hear marketers always talk about, but the kind you share deep personal thoughts with which go way beyond making money), and has given me some of the most profound insights into Adwords and the internet than anyone else I’ve known.

Bryan’s going to be teaching us how to leverage Facebook PPC, and I personally can’t wait.  Because I know this isn’t a presentation he’s just whipping up in a few weeks.  Over the past 18 months Bryan’s been periodically talking to me about his research into the Facebook project, asking me how to integrate it with my methods, talking to me about the psychographic data you get access to and how to use it, and how to integrate AdWords learnings.

I hope I’ll see you there Advanced Adwords Seminar

PPS – Yes, these are affiliate links.

But as a site starts to grow “fat on the land”, a strange phenomenon develops I call “making money in spite of yourself”.

What does that mean and why is it a problem?

Spend some time examining the most successful sites in any market and you’ll notice something very interesting… the more successful they become, the more opportunities they ignore.

You see, when you’re just barely breaking even or losing money, you’ll fight for every improvement you can find (or you’ll just drop out of the game).    Which means, until you cross into the black you’ll desperately do things like …

• Try More Granular Service (providing entire sites or at least landing pages about “COQ10 Side Effects”  instead of just “COQ10″, for example)
• Follow Up More Aggressively
• Split Test Front End Ads
• Develop Back End Services
• Do Surveys
• Do Telegroups to actually TALK to prospects and customers
• Get Copywriting Critiques
• Multivariate Tests
• Segment their market
• Work their AdWords account (process the search query and content placement reports, for example)…

… and anything else you can think of to improve your system.

But once you start to reach your financial goals, you start to slack.

In fact, this is built into the entrepreneurial fantasy in and of itself, because what we all seem to want most is to get electrons flowing around the internet and into our bank account while we sit on the beach in Fiji eating ding dongs.

Unfortunately, while you’re enjoying your ding dongs, there’s a dozen other guys (or gals) sweating to make it into the black, and they’ll look for anyplace you’re vulnerable, and ruthlessly fight you for every inch of territory, until you wake up and have to start fighting again.

UNLESS…

Unless you’re aware of the danger and you build such an overwhelmingly strong  system that any marketer in their right mind would stay away… and those who don’t know any better will get crushed quickly. (Which is yet another reason why I’m always teaching people to clean up in Hoboken, Queens, and Staten Island instead of Viet Nam).

But even then, you probably can’t let your PPC system “just sit” for years without attention.  (Or your SEO system, for that matter).

A search marketing site is a naturally deteriorating asset. (Kind of like your health… if you’re not actively making it better, it’s getting worse.  It’s just the way life is.)

• As an example on the TINY end of the spectrum, I left my guinea pigs and rabbits sites up more or less untouched and untended for 6 years now.   They’re still in the black only because I built such a ridiculously strong system to start with. (Someone would have to be crazy to build 58 follow ups complete with audios, hundreds of pictures, etc, just to sell a $9.99 ebook). But profits HAVE steadily deteriorated and are now just a few hundred dollars per niche each month.
• As an example on the GIGANTIC end of the spectrum, my partner spends as much as a quarter million dollars PER MONTH of his own money in Adwords  (for another business I own no part of, unfortunately!).   At a recent meeting he said “Glenn, I would NEVER just let the account sit for a month… my competitors would decimate my positions”

A search marketing site is a naturally deteriorating asset… you’re either working  it to make it better or it’s gonna get worse.

What does this mean for building wealth?

It means you go into this game with the knowledge that you’re building a living, breathing entity which requires care…

It means you as soon as you get to the top or anywhere near it, you put people in place to keep you there.  (Jim Rohn said “don’t rest too long or the weeds will take the garden”)…

And with a plan for taking at least some of the money your site generates  OUT of your business to feed your life while the sun shines…

And an exit plan for engineering a BIG PAY DAY in the long run!

It also means you put aside any bullshit “set and forget” fantasies you’ve been fed and get down to the real work of building your business and engineering your life.

(I’m definitely up on a soap box today)

Dr. G

As you might expect, given that my private coaching board is rather expensive, I tend to attract a fair number of experienced marketers who’ve got at least some success behind them, usually in some less difficult, lower volume, less competitive market.

Inevitably, they look at my methods and say “Wow, if I combined Glenn’s methods with what I know already, I could go into the world’s most competitive market head on, stepping right into the battle, and I’d not only emerge victorious, but unscathed, and I’d have billions of dollars streaming to me with a list of millions of hungry prospects I could email for free every day”

But it’s not true.

The BEST marketers don’t step head into the wind.

They carefully evaluate all the different approaches to a market, isolate the most attractive segment given the levels of competition, money available, relevance to what they wish to sell, and estimated cost per click, opt in, and sale.

In fact, the VERY BEST marketers find several such approaches into a market and develop multiple funnels (perhaps prioritizing and developing just one at a time).  They know that if a market is truly valuable, it’s worth spending the time to break it into pieces.

The best marketers are happy to serve only the best segments of a market, and are willing to put in the time, energy, money, and other resources to stake their ground, a little at a time.

You see, if you ARE as ripped as Rambo (excellent at PPC, SEO, article marketing, etc),  if your object is to build a solid business and there are thousands of wimps challenging you to a wrestling match, why not take THEM up on it, instead of going after Mike Tyson?

Do you want to prove yourself, or do you want to build your business?

Do you want to be recognized as the best, or would it be enough to just get wealthy?

Here’s how this plays out online:

• You don’t build a site for “arthritis pain” (555,000 searches and one of the most ruthlessly competitive, expensive niches you’ll find), you build several, one at a time for things like “arthritis knee pain” (14,500 searches), “rheumatoid arthritis pain” (27,000 searches), or even “arthritis finger pain” (8,800 searches), etc. where you can declare yourself king (or queen)…
• You don’t build a site for “Hawaiin Vacations”, you build several, one at a time for “Hawaiin Bowling Vacation”, “Kona Holidays”, and even “All Inclusive HawaiinVacations”…
• You don’t build a site for “motorcycles”, you build one for “Salvage Motorcycles”, “Cruiser Motorcycles” (), and even “Motorcycle Choppers”…

Then you build some additional volume using broad match, but you take serious advantage of the relative paucity of competitors to really ramp up your conversion rates, and downgrade your price per click.

In other words, if you really ARE as strong as Rambo, why squander your strength (and your blood) in Viet Nam or Cambodia where you risk getting captured and tortured by the enemy?

Rambo sucks at marketing. (Sylvester Stallone, on the other hand, was a genius)

Not because he lacked the strength…

He just went after the wrong target.

Are you confident you’re going after the RIGHT target?

The first month of my club is entirely about developing this confidence so you’ll be able to focus and confidently move forward, instead of falling prey to distraction after distraction.

Hope it helps,

Dr. G

PS – The coaching board is currently closed for new members, however if you’ve got any interest, please get on the priority notification list as I periodically DO have an opening, but fill it rather quickly from this list alone. (Therefore I haven’t been notifying the main newsletter subscribers)