From the category archives:

AdWords Cost

More Math Can Make You Even More Money

January 20, 2010

The equation for the surface area of a wooden box is  (2 x (AB+BC+AC)) where the box has sides of length A, B, and C.
Who cares?  You do, if you want to make more money from your website.
You don’t have to understand the equation, pass a test on it, or even run it through a spreadsheet…
What [...]

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More Unusual Adwords Tips to Save Money in 2010

December 29, 2009

OK, well, the year is rapidly drawing to a close, so let me leave you with several additional quick adwords tips to save you money in 2010 (Thanks VERY much to Jerrold Burke, Jered Klima, Dan Zuzanski, Laureen Hoeft, Rob Sieracki, and all the rest of the Rocket Clicks PPC team for helping me compile [...]

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3 more ways to save money in Adwords

December 26, 2009

Here’s a few more simple tips for your AdWords checklist which may help you find some extra money this year:

For successful content network campaigns, never turn them off for a few days during a slow period (for example during the Holidays).  Instead, use bid scheduling and/or reduce your budget somewhat to slow your traffic. [...]

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How to Pay Your Holiday Shopping Bill: Unusual Things Never to Do in Adwords (#2)

December 25, 2009

Here’s another way to pay that oh-so-dreaded credit card bill associated with your Holiday shopping this year…
In the new AdWords user-interface, you can segment your data by device type.  Assuming you’re tracking conversions, you’ll be able to quickly see whether (a) you’re achieving mobile distribution to devices with full internet browsers; (b) whether these prospects [...]

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Using the Search Query Report for CTR Boosting Ad Copy Ideas

December 18, 2009

I’ve got a short but powerful observation for you today which involves the Search Query report.   And I THINK it’s something new no one’s really talking about.
But first… You ARE tracking conversion and running the Search Query report at least monthly, right?  Good!
(Hint: over 70% of the AdWords accounts I’ve audited, including many accounts [...]

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Way Beyond PPC Traffic

November 30, 2009

Most of you know that I’m a PPC fiend.  Even as Google prices have gone through the roof, I’ve defended AdWords as the best place to develop most business messaging and perfect your sales machine.
But did you know there’s  traffic available WAY beyond Google, MSN, Yahoo, and PPC?  I’m talking several orders of magnitude of [...]

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Adwords Broad Match Magic

October 29, 2009

Right click here and save target as to download “Adwords Broad Match Magic – a Paradoxical Method for Carving Out Your Slice of High Volume, Ultra Competitive Keyword Markets in AdWords and Beyond!”
COURTESY NOTICE:  This FREE 14 page special report contains what most AdWords marketers will perceive as a serious breakthrough. You should download and  read it right [...]

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Negative Keyword Slides

October 1, 2009

A few months ago we delivered a killer Negative Keyword Webinar, but neglected to post the slides.  One of my coaching students made me aware of this, and some people are having trouble watching the video (just clear your cache if you are, this fixes it 90% of the time).
In any event, you can download [...]

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Your Marketing Center of Gravity

September 22, 2009

There’s one mistake I see people make more often than any other (in both Adwords and Organic SEO), which could be defined as not having a “marketing center of gravity”.
You may THINK you know what I mean, and on the surface, you probably do.  But when you watch the video below, you’ll see the IMPLICATIONS [...]

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AdWords Conversion Optimizer – Maximum Results Secrets

August 19, 2009

This 19 minute FREE MP3 might be the newest, easiest way to squeeze more profitable traffic from your AdWords account this year.  (It’s certainly the most I’ve learned about AdWords in the shortest period of time… with the fewest obstacles and resources required to execute)
Over the past few years, AdWords has introduced progressively more granular [...]

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