From the category archives:

AdWords Cost

Your Marketing Center of Gravity

September 22, 2009

There’s one mistake I see people make more often than any other (in both Adwords and Organic SEO), which could be defined as not having a “marketing center of gravity”.
You may THINK you know what I mean, and on the surface, you probably do.  But when you watch the video below, you’ll see the IMPLICATIONS [...]

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AdWords Conversion Optimizer – Maximum Results Secrets

August 19, 2009

This 19 minute FREE MP3 might be the newest, easiest way to squeeze more profitable traffic from your AdWords account this year.  (It’s certainly the most I’ve learned about AdWords in the shortest period of time… with the fewest obstacles and resources required to execute)
Over the past few years, AdWords has introduced progressively more granular [...]

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Content Network Fraud Issue

August 10, 2009

As covered in a recent Rocket Clicks blog post there’s much more motivation for click fraud on the content as compared to search network in Google (and more generally in contextual advertising vs. search advertising).  That’s because of the “Adsense Motivation” (site owners make money from clicks).
I asked Rob (our PPC Director) for 10 minutes of [...]

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Google vs. Bing, New AdWords Interface, More

July 10, 2009

Just wanted to let you all know how proud I am of our PPC blogging team.   Rob Sieracki just made a new post on AdWords vs. Bing which is definitely worth reading both from an advertiser AND consumer perspective.   And Nicole Nerad posted on the top features and tricks of the new AdWords Interface which [...]

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AdWords Broad Match Management Gold

May 22, 2009

Traditional management of keyword match types within Adwords has changed dramatically as the years have passed, in particular as Google seems to have expanded it’s definition of how broad “broad match” really is.
While the profit volume one can achieve using broad match is tremendous, the risk is of equal proportion if it’s not managed correctly.
Most [...]

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AdWords Quality Score Webinar Coming Up

May 14, 2009

I’ll make this brief.  We’ve got 9 full time people in the trenches of our AdWords management department at RocketClicks.com … these are people working 40 to 60 hours a week on real live accounts.
Who better to do a thorough analysis of AdWords Quality Score issues?
We’ll be recording an AdWords Quality Score Webinar shortly… but we’d [...]

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Content Network Curse

April 25, 2009

There are 2 things we at Rocket Clicks think you should NEVER do on the Adwords Content Network if you want to avoid The Content Network Curse!
This is a FREE PDF CHEAT SHEET meant as a follow up to the Content Network Curse MP3
Also, if you haven’t yet listened to “Maximum Adwords Results in Minimum [...]

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Maximum Adwords Results in Minimum Time

April 21, 2009

Here’s the first teleseminar I promised in answer to all your questions, and it addresses the general feeling of overwhelm many people have at all the details, keywords, adgroups, landing pages, and campaigns which grow out of a typical online marketing effort.  (More teleseminars in the making … we’ll keep going until we’ve answered all [...]

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PPC Research – Correction

March 17, 2009

In the previous post on PPC cost estimation I made a mistake.   Since twice as many people are likely to opt in as are likely to take the long survey (7 to 10 questions), I typically DIVIDE the cost per survey by two, not multiply it by two.
Thanks to everyone who pointed this out!

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Profit From Rising Adwords Costs?

February 18, 2009

SUMMARY: Most people view the rising costs of PPC advertising as an awful barrier.  But the truth is, the bar isn’t nearly as high as you think! 
- The rising costs of PPC make it hard for the riff raff to get into the game … so the marketers who remain expose boatloads of free [...]

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