From the category archives:

AdWords Software

Adwords Conversion – Advanced

by admin on 6:33 pm

Part 3 – Where To Find Free Taguchi Testing Software

Part 4 – Advanced Adwords Testing Example

Part 5 – Advanced PPC Conversion Testing

NOTE: This post is a continuation of from yesterday’s post on advanced adwords testing

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Advanced Pay Per Click Testing

by admin on 7:31 pm

“Scientifically Improve Your Clicks, Sales, And Profits Hundreds Of Times Faster by Testing More Than One Thing At A Time!”

Part 1 – The Limits of Traditional Split Testing

Part 2 – The Taguchi Miracle

This post is continued with Advanced Adwords Conversion

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Pay Per Click Tools – My Favorite

February 2, 2009

Your competition has already spent
thousands testing keywords and ads …
why re-invent the wheel?
Watch this short video
and you’ll quickly see how to…

NARROW DOWN THE FIELD OF COMPETITORS TO THOSE YOU REALLY NEED TO WATCH: Find out who actually maintains successful campaigns for months at a time (know who to emulate and who to ignore)

GET THEIR COST PER CLICK: Estimate how [...]

Read the full article →

Split Testing – Why You’re Doing It Wrong

January 30, 2009

WARNING: “99% of Adwords Advertisers Are
Making Split Testing Decisions Using The Wrong Numbers!”
(And if you make Adwords split testing decisions based on click through OR conversion alone, you’re definitely one of them)

You can pick up the spreadsheet here
Or there’s a FREE utility to fix the problem here

Read the full article →