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	<title>PayPerClickSearchMarketing.com &#187; Blogging</title>
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	<link>http://www.payperclicksearchmarketing.com</link>
	<description>Hyper Responsive Marketing for Achievement Oriented, Introspective Entrepreneurs</description>
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	<itunes:summary>The 80/20 rule suggests a very small percentage of customers are responsible for a very large percentage of your profits.  Hyper-Responsive AdWords Marketing means optimizing your ads, landing pages, and your entire sales process for the most valuable customers in your market.  Dr. Glenn Livingston is the CEO of RocketClicks.com, a full service online marketing agency managing millions of dollars of ad-spend each year.  He&#039;s also successfully entered over a dozen PPC markets himself. </itunes:summary>
	<itunes:author>Glenn Livingston, Ph.D.</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Glenn Livingston, Ph.D.</itunes:name>
		<itunes:email>glenn@howtodoubleyourbusiness.com</itunes:email>
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	<managingEditor>glenn@howtodoubleyourbusiness.com (Glenn Livingston, Ph.D.)</managingEditor>
	<copyright>Psy Tech Inc.</copyright>
	<itunes:subtitle>Hyper Responsive Marketing for Achievement Oriented, Introspective Entrepreneurs</itunes:subtitle>
	<itunes:keywords>adwords, pay per click, ppc, market research</itunes:keywords>
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		<title>AdWords Mobile and The Rocket Clicks Blog</title>
		<link>http://www.payperclicksearchmarketing.com/adwords-mobile-and-the-rocket-clicks-blog/</link>
		<comments>http://www.payperclicksearchmarketing.com/adwords-mobile-and-the-rocket-clicks-blog/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 00:45:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[AdWords Changes]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[adowrds]]></category>
		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.payperclicksearchmarketing.com/?p=512</guid>
		<description><![CDATA[Today, I want to alert you of a major new AdWords blogging initiative headed up by the Director of our PPC management department  at RocketClicks.com.   Each of our in-the-trenches ppc managers will be attacking critical AdWords and SEO issues such as (click the links below to visit the relevant topics):
- Targetting 405,000,000 people via [...]]]></description>
			<content:encoded><![CDATA[<p>Today, I want to alert you of a major new AdWords blogging initiative headed up by the Director of our <a href="http://www.rocketclicks.com/Management.htm" target="_blank">PPC management</a> department  at RocketClicks.com.   Each of our in-the-trenches ppc managers will be attacking critical AdWords and SEO issues such as (click the links below to visit the relevant topics):</p>
<p>- Targetting 405,000,000 people via <a title="adwords mobile" href="http://www.rocketclicks.com/blog/mobile-ads-targeting-405-million-people-on-the-go-just-got-better/" target="_blank">AdWords mobile text ads</a><br />
- <a title="duplicate content penalties" href="http://www.rocketclicks.com/blog/avoiding-duplicate-content-issues-for-search-engine-optimization/" target="_blank">Avoiding Duplicate Content Penalties</a><br />
- How Quality Score operates differently on Google&#8217;s Search Network</p>
<p>&#8230; and much, much more.</p>
<p>So get out your RSS readers, head on over to the new much more active <a href="http://www.rocketclicks.com/blog" target="_blank">Rocket Clicks Blog,</a> and reap the benefits of a dozen search marketing professionals regularly revealing insights and tips you won&#8217;t see elsewhere.</p>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Do Blogs Convert Better?</title>
		<link>http://www.payperclicksearchmarketing.com/do-blogs-convert-better/</link>
		<comments>http://www.payperclicksearchmarketing.com/do-blogs-convert-better/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 13:32:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.payperclicksearchmarketing.com/?p=468</guid>
		<description><![CDATA[I have to admit, I was a reluctant blogger because of my love of the &#8220;greased chute&#8221; model.  I just didn&#8217;t want all those links distracting people from the sale, and I didn&#8217;t see what all the fuss was about.  Plus, as I&#8217;m sure you all know, I regularly solicited feedback and engaged [...]]]></description>
			<content:encoded><![CDATA[<p>I have to admit, I was a reluctant blogger because of my love of the &#8220;greased chute&#8221; model.  I just didn&#8217;t want all those links distracting people from the sale, and I didn&#8217;t see what all the fuss was about.  Plus, as I&#8217;m sure you all know, I regularly solicited feedback and engaged in dialogue with my market through surveys, telephone interviews, and &#8220;field research&#8221; (actually going to hang out with people).</p>
<p>So who needs blogs?</p>
<p>Turns out ME.</p>
<p>Seems there&#8217;s something to the &#8220;readers are buyers&#8221; philosophy, and when you continually pump out quality content organized in blog format, people get more and more involved, reading what they like.</p>
<p><strong>The conversion from my blog is unbelievable</strong>, and it provides a very nice Quality Score for AdWords landing pages.  (Which is what I&#8217;m seeing across the board with people who have focussed their content on relevant keyword siloes)</p>
<p>Plus there&#8217;s just something more spontaneously satisfying about getting your thoughts out in this format, continually referencing the comments and interactions, and knowing there are hundreds of people waiting for you to say something every day.</p>
<p>Not to mention blogging makes the whole podcasting experience SO much easier.</p>
<p>I stand corrected.</p>
<p>(If blogging, converting blog visitors to sales, and/or getting traffic to your blog is at all still a mystery to you, I&#8217;d highly recommend <a title="blogging" href="http://www.netofficetoolbox.com/app/?Clk=3048144" target="_blank">Terry Dean&#8217;s Blogging DVD package</a>.  I got through it in one long afternoon, and was up and running the next day)</p>
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		<slash:comments>11</slash:comments>
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