Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods

“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you included. Like a lot of internet marketers, I’ve lost my shirt (and close to my pants! in getting pay-per-click completely WRONG for so long. I’ve purchased several programs but all they seem to do is tell you Google’s “rules” or how to try to “game the system”.

The format that your team used with discussing PPC was like being a fly on the wall as real pro’s discuss what’s REALLY working in this area. It’s obvious that the other marketers you teamed up with were somewhat challenged at some point with PPC. They asked all the right questions (for beginners and pro’s)…and you gave some incredible answers in a real step-by-step format.

I listened to the recording 3 times in a row and found new tips each time. In fact, I listened to it while on the treadmill at my gym and had to keep jumping off to scribble down the thoughts and ideas as they came pouring into my head! (I think you’re personally responsible for about 750 calories I could have lost if I’d just been able to keep running! Won’t hold it against you!)

Anyway, just wanted to say that I’ve listened to many of your recordings in the past but this one is by FAR the best yet. This section alone was worth far more than the price I paid.

Thanks for the tips!”

Jeff Anderson Chicago, IL

You see, while your Dad was telling you ghost stories and taking you to baseball games, MY Dad was telling me a fascinating story about a study completed in a “mental institution” (I hate the term) the year I was born.

In 1964, at the Ypsilanti State Hospital in Michigan, Milton Rokeach wanted to see if it was possible to treat delusions by forcing them to “auction for space” against one another.  He noticed it wasn’t uncommon for men to present at the hospital claiming to be Jesus Christ. Rokeach reasoned if he put’m all together, they’d have to realize it was impossible for ALL of them to be Jesus, so the delusions would collapse.

He arranged to have 3 of them in the same therapy group.  But it didn’t work.

Or at least, it didn’t work the way he thought it would … the delusions persisted. (As an interesting and totally tangential aside, you can never REASON someone out of a delusion … delusions are dealt with and resolved in FORM, not substance … what you see in the movies is total prairie poop)

Anyway, instead of giving up their delusions when confronted with the truth of each other’s presence, these men molded themselves to allow for the existence of each other … they decided to form a “Society of Christs”. There personal identities were too precious to sacrifice.

Instead, they paradoxically found they could reinforce each other as friends.

Now … if you think this was just a psychology lesson you’re missing the point. (Also, I hope this doesn’t have to be said, but I’m not making any religious arguments or statement here)

Many of my students come to me at first very, very concerned about the intense competition in the Adwords auction.

They believe it will be next to impossible to carve out a unique space for themselves in a market which is “already sewn up”. But this reasoning follows the same logic Rokeach was convinced of at the outset of his study … and fails to recognize the propensity of humans to make room for a multitude of individuals offering fairly similar stories and presentations, and the innate tendency to artfully adjust one’s “plumage” to attract attention in a competitive environment.

Now I’m not saying it’s easy, or there’s not a process involved which takes some time (e.g. getting into the traffic stream, adjusting your bid, split testing a dozen or so ads, etc), but I am saying what Rokeach observed is the same thing we see in Adwords all the time …

There’s usually room for 3 vendors to tell the same story in just slightly different ways …

Which makes the whole thing just a little less frightening, don’t you think?

For what it’s worth,

Dr. G

PS – I just have to say, I really LOVE being able to finish my day like this. (I had a very hard day today). I love that you read this far, and seriously considered what I had to say. I love that you continue to give me a chance to be significant in your life. I love that wherever you are and whatever you’re doing, at this moment my thoughts are connecting to yours, and maybe, just maybe, changing your emotional state. Thank you. (Really… thank you).

PPS – Rokeach’s odd book (a detailed account of the study) is still in print if you’re so inclined to look it up. 

Joey Atlas (a fellow PPC marketer I definite respect) asks:

“Would you say the marketer who has yet to finish/complete his product (name, logo, color scheme, etc…) and website is at an advantage, in terms of honing in on the hyper-responsive elements – as opposed to the marketer who already built the product, etc… – and can only consider the ‘hyper-responsive’ elements in sales copy, PPC ads, funnel, etc…??”

I’m going to re-phrase the question more generally in order to provide an answer helpful to every ppc advertiser  … “Is market intelligence more valuable before or after you’ve developed your product?  Is there a value to doing pay per click research, and in particular, research to identify the wants, needs, and concerns of hyper-responsive ppc visitors AFTER you’ve already developed your product and/or your business?”

The short answer is there are benefits on costs on both sides.  

If you haven’t chosen a market or developed adverising + products, I definitely recommend doing your research first.  There’s no point in playing “blind archery” when you can get an incredible amount of market intelligence and laser-guide your arrow to the mark.

The down side of gathering market intelligence from scratch, however, is the money and time required.  It gets easier and easier as the internet evolves (you can now legally steal your competitor’s hard work), … but it’s still very frustrating to entrepreneurs eager to jump in and get things moving.

On the other hand, EXISTING BUSINESSES stand to benefit tremendously from market intelligence, and it’s often much cheaper and quicker to gather.

For example, one of the absolute most powerful and leveraged things you can do (if you evaluate dollars and time invested vs. the return you get) is to survey you in-house lists … including BOTH existing customers and prospects, especially your opt in lists.

That’s because people who already have a relationship with you, and who are deriving value from it,  are usually VERY eager to give you feedback, and are pre-disposed to evolve into hyper-responsive customers if you tweak your systems to adjust more to their needs.  

It’s not uncommon to see 1,000 responses to a customer and prospect survey in 24 hours (make sure to track them separately … and include some data in the survey so you can determine who is who, and which customers have purchased more from you)

Furthermore, reaching existing customers and prospects to obtain the feedback is usually MUCH cheaper than reaching new prospects.

It’s true though, that it’s a downer to get feedback which makes you realize you need to redesign your sales systems, products, customer service, etc. But not knowing this information doesn’t make reality any different, it only makes you blind to it, and vulnerable to the marketer who figures it out.

Lest I seem to harsh, let me say I’ve made these mistakes in my own businesses, and have to deal with the consequences just like anyone else.  There are products I’ve already developed, and sales funnels with literally hundreds of autoresponder follow ups which need to be rethought and re-worked due to these new insights.

But I won’t shrink from the task.

I WILL prioritize the efforts and allocate resources accordingly.

Hope that makes sense … look forward to all your thoughts!

Dr. G

1. The 80/20 rule means one out of 2,000 PPC visitors really matters online

2.  PPC searchers look for real points of difference, and the hyper-responsive ppc searcher knows this better than anyone

3. Hyper Responsive Pay per click visitors have huge BS detectors, so if you can satisfy them, you should satisfy your entire search market

4.  Hyper responsive ppc visitors are the best ones to give you the right pay per click BUYING LANGUAGE … the words you need to convince searchers to take out their credit cards and pay!

5. Hyper responsive marketers can help you estimate your ppc costs.

Watch this pay per click search marketing video to understand more!

Part 1:

To Lear More: Hyper Responsive Marketing Secrets

Part 2:

To Lear More: Hyper Responsive Marketing Secrets

Watch this short video
and you’ll quickly see how to…

• NARROW DOWN THE FIELD OF COMPETITORS TO THOSE YOU REALLY NEED TO WATCH: Find out who actually maintains successful campaigns for months at a time (know who to emulate and who to ignore)

• GET THEIR COST PER CLICK: Estimate how much it’ll cost you to get into a market, or successfully maintain a presence on a given keyword.  Your competitors have already tested this  … why not just look at their numbers?

• LEGALLY STEAL THEIR BEST PERFORMING KEYWORDS AND ADS: Hmmmm … why would anyone want to see a competitor’s best performing keywords and ads?  Get a running start on the market by leap-frogging their hard work!

• WHAT ARE YOU COMPETITION’S BEST AFFILIATES DOING?: Identify your competitor’s MOST SUCCESSFUL affiliate ads, follow up systems, and landing pages … see which of their strategies are already working.  (You can get a list of the contact info for their best affiliates too … just in case you’d like to have them promote YOUR product)

Click here for the trial offer