From the category archives:

Conversion

Conversion Optimizer Cheat Sheet

by admin on August 19, 2009

Here you go – Conversion Optimizer Cheat Sheet to go along with yesterday’s conversion optimizer post

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This 19 minute FREE MP3 might be the newest, easiest way to squeeze more profitable traffic from your AdWords account this year.  (It’s certainly the most I’ve learned about AdWords in the shortest period of time… with the fewest obstacles and resources required to execute)

Over the past few years, AdWords has introduced progressively more granular data which provides tremendous power and potential to optimize your campaign.  Whether it’s conversion by time of day, ability to day part and adjust bids, position preference, etc., … we’re getting to the point where it will actually be possible to laser target the exact right position at the exact right time for the exact right searcher, every time.

Unfortunately, unless you’ve got a Ph.D. in data mining and analysis, it’s also fairly difficult for the average pay per click marketer to actually USE the wealth of data AdWords provides.  Indeed, in well over 100 consultations/account audits I personally did last year, I’d venture to say less than 5% of campaigns were taking full advantage.

Which is why Google introduced the CONVERSION OPTIMIZER … their black box, automated algorithm for managing all this behind the scenes for you, hands free :-)

Unfortunately there are several intricacies of the conversion optimizer which are difficult for all but the professional AdWords manager to observe.

Which is why Nicole Nerad of RocketClicks.com (one of our high level PPC managers) compiled these 5 Secrets of the Conversion Optimizer blog post.  I interviewed her about this in the FREE MP3 below, which I strongly recommend you listen to right now. (I really, really try not to be sensational or “hypey”… so I hope you’ll recognize that if I’m this excited, there’s something real to pay attention to… I really DO think there’s money on the table in most AdWords accounts for people that follow this advice, and best of all, it doesn’t take much time or effort AT ALL, just some special knowledge and a few minutes of careful attention each day)

Hope you enjoy!

Glenn :-)

PS – If you feel like you’re wasting too much time in Adwords which could be put to a higher and better use in your business, why not let Rocket Clicks manage your ppc accounts?

PPS – Rocket Clicks can ALSO help you achieve Maximum Profits with Minimum Risk by executing the full Livingston Research method for you.  Enter new markets –OR– turn your business around fast.  Click here for more info

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Adwords Bragging

April 20, 2009

Sorry … just had to brag for a moment. (This is a testimonial received for The Naked Truth About Internet Marketing)
Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods
“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you [...]

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Conversion Testing – How Many Actions?

March 28, 2009

I’m at The System seminar and I just heard Trevo Claiborne from the Google Website Optimizer team speak.  He casually mentioned they recommend ONE HUNDRED conversions/action PER OPTION you are testing.
This is in direct contrast to the standard rules of thumb circling around the direct marketing world.  (Most say 30, or 40 maximum is plenty).
Now, [...]

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PPC Research – Correction

March 17, 2009

In the previous post on PPC cost estimation I made a mistake.   Since twice as many people are likely to opt in as are likely to take the long survey (7 to 10 questions), I typically DIVIDE the cost per survey by two, not multiply it by two.
Thanks to everyone who pointed this out!

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Adwords Taguchi Testing Cheat Sheet

March 10, 2009

Here’s the free adwords taguchi advanced testing cheat sheet I promised you

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Simpler PPC Marketing?

February 8, 2009

David made an interesting comment on my post about hyper-responsive pay per click marketing yesterday:
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Isn’t the *Hyper-Responsive Consumer* that you are describing the most informed buyer in our market? We could call him our most educated buyer couldn’t we?
So how about this approach to what you are saying in 2 videos: ‘The way to [...]

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Hyper Responsive PPC Search Marketing

February 7, 2009

There are FIVE reasons pay per click search marketing is evolving to center on around the hyper-responsive PPC searcher:
1. The 80/20 rule means one out of 2,000 PPC visitors really matters online
2.  PPC searchers look for real points of difference, and the hyper-responsive ppc searcher knows this better than anyone
3. Hyper Responsive Pay per click [...]

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People Hate To SEARCH (They Love To SOLVE)

January 24, 2009

For me, the fundamental marketing insight which underlies all my successful pay per click search marketing has nothing to do with mining keyword databases, setting the appropriate match types, geotargeting, negative keywords, fancy testing protocols, or even click through rates.
It all starts with 9 simple words I remind myself about over and over again:
“People HATE [...]

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