From the category archives:

Conversion

Ever wonder what the right MINDSET is to do emotional market research the right way?

Want to know how to “put your empathy meter on high?”

Curious about when getting sensitive to “drama queen language” might make you more profit than spending hours pouring over your AdWords account?

Then you’ll definitely want to listen to Michael McCarrell, the man who’s done more Livingston-Certified Hyper-Responsive Emotions Research than anyone else in the world!

I learned a few things from this interview and I know you will too :-)

(Please listen through the whole thing even if the information in the beginning seems familiar… we really needed to set up the foundation for what Michael had to offer)

Oh, one more thing…

If you want someone to do this research FOR you, Michael’s definitely your guy.  Have a look at www.BullsEyeMaster.com now!


Marketing with Body Language

by admin on 6:41 pm

What does body language have to do with marketing?

Well, pretty much everything…

And you’d think I would have realized this sooner, seeing that I sold more than $100,000 worth of body language downloads ($14.95 at a time) during my “market to a million niches” days!

But like everyone else, I find there’s always an immense lag between my knowledge of best practices and my ability, willingness, and interest in allocating the resources to execute on them all.  (My friend Bill Harrison calls this your “Marketing Wall of Shame”… which is a long list of things you know would definitely make you more money if only you could get them done!)

Anyway, here’s what you need to remember most…

Body Language = Empathy, Empathy = Trust, and Trust = Necessary But Not Sufficient Condition to Make the Sale!

Do me a favor and read this headline (for my new coach training program) all by itself:

“In Just Twelve Weeks You Can Become a Certified Professional Coach, Confident and Secure in Your Ability to Grow a Thriving Practice from Anywhere…Guaranteed!”

Not bad, right?  Especially if you’re an insecure coach-to-be who hasn’t yet done a single session and has no idea where to get their first client!

But now click here and tell me what the difference is

MUCH more of an emotional impact, right?…

  • Because you know WHO is behind the promise…
  • Because my smile and gentle gaze tells you I’m confident I can provide this…
  • And because my forward leaning body and posture indicates I’m sincerely  interested in doing so…

So many of my students complain of how difficult it is to amass PROOF of their claims…

Yet they forget that the central reason proof is so important is to create TRUST…

And body language is another way we can do this. (Note in the example picture linked here again for convenience that you know NOTHING about my background, credentials, or anything else which would constitute proof in the more traditional sense… yet isn’t it just SOOOOO much more trustworthy?)

Food for thought, no?

Yes!

All my best,

Dr. G :-)

PS – I’m going to have to cease operating my live “Make Them Buy” conversion webinars club as of May 3rd (the last event) due to time constraints.  However–and I can’t endorse this highly enough–Terry Dean’s conversion club is less expensive, and in many ways BETTER than what I was providing.  While I bring research and psychology into the mix for an unusual perspective, Terry’s just been straight out studying and coaching copywriting and internet marketing for 17 years now… he is MY go-to-guy when I’m stuck to make something convert, and I’ve been paying him $600/mo for personal service for 6+ years now.  GlennSaysMentor.com is my affiliate link… grab your spot THIS WEEK please because Terry’s leaving some special issues in the downloads section as a bonus as a favor to my people!

PPS – Make Them Buy members will not be charged again.  Contact support if you have any questions.


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Choking the Chicken for Fun and Profit

April 2, 2013

So, I have a very good, but VERY strange friend these days…
He’s a high-end copywriter who lived with a copy-writing legend we all know and love for a few months.
I find it difficult to have great copywriters for friends…
Because they’re constantly distracting me with their emails, especially their subject lines…
I mean like DISTRACTED with a CAPITAL “D”…
TODAY [...]

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Choosing Profitable LOCAL Markets

April 2, 2013

So, I’m pretty well known for the formula for choosing profitable worldwide niche markets…
But what if you want to choose a profitable LOCAL niche?
Ryan Levesque to the rescue.  Listen, learn, and enjoy
PS – At the end of the year last I exhaustively combed the detailed notes from my live webinars club to find [...]

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Getting Out of the Low Margin Pricing Trap

March 25, 2013

A lot of businesses–particularly tradition local businesses selling a “commodity” service like pest control, accounting, psychotherapy, etc–feel their pricing structure is defined by the competitive landscape… thereby boxing them into a fairly narrow margin game.
But there are several not-immediately-obvious ways OUT of this low margin pricing trap…
And I do believe Ryan and I covered almost [...]

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Web = $, Web x Phone = $$$$$$

March 6, 2013

If the web = $, then web x phone can equal $$$$$$ on steroids. (Someone will have to apologize to Lance Armstrong for me since I neglected to explain this to him years ago)
Listen, there’s a short list of things every entrepreneur knows they absolutely SHOULD add to their marketing mix to dramatically improve [...]

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All My Free Cheat Sheets, Mp3s, and Videos

February 23, 2013

Been cataloging and organizing the last 5 years of MP3 interviews, PDF Cheat Sheets, and Conversion Videos…
Thought I might as well give you the benefits of that too
Right click the image above and you’ll get a PDF full of links to my BEST Cheat Sheets, Interviews, and Conversion Videos…
It’s all my best stuff, [...]

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People Don’t Buy What You Do – They Buy Why You Do It

February 12, 2013

Brian Therrien (the funny looking phone genius) shared this with me the other day, thought it was worth sharing!

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The ONLY Answer to THE Impossible Marketing Question…

January 31, 2013

Today I’d like to talk about the ONLY answer to THE  impossible marketing question we entrepreneurs face  on an almost daily basis…
But first, you need to understand where this answer comes from in the REAL world.  I find that whenever you’re faced with a marketing dilemma, it’s helpful to try and revert back to the [...]

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Crowdsourcing Conversion Optimization

January 21, 2013

What if you could instantly break out of the “myopic mindset” which causes virtually all entrepreneurs to reach that dreaded point of diminishing returns on their advertising tests…
What if you could get a team of optimizers working on your site, and only pay when they succeeded in bumping your conversion?
OR – what if you could [...]

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