From the category archives:

Copywriting

Marketing Like an Evil Child

December 9, 2010

When was the last time you gave yourself permission to think like an evil child? You might find some surprisingly good marketing ideas if you do!

An evil child says:

“Gimme”
“Mine, mine, mine!”
“Gotta have it, gonna take it, get out of my way!”

When do your customers think like that?
For starters, when you present a UNIQUE SOLUTION to [...]

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Worst Adwords Ad – Contest (CANCELLED)

June 8, 2010

I’m so sorry – but this particular contest got out of hand. The technique works fabulously well when you run through it on your own, on the telephone, or in a closed group. I hadn’t invited people to do this in public before, and, well… I’m afraid I led just a few [...]

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A Marketing Lesson from 1975

June 5, 2010

I was eleven years old in 1975.   I was also quite conceited, and VERY insecure.
I’d lived a fairly sheltered life in Great Neck,  NY  (Wall Street’s wealthy backyard – though I had the honor of living in one of the poorest houses in one of the country’s richest communities)
That all changed in the summer of [...]

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Disturbed Emotional Copywriting with Ben Settle

September 30, 2009

Let me ask you a question.  If the following four emails appeared in your inbox, which one would arouse your curiosity?  Which one would you be most likely to click?

“30% off today only”
“trust me on this one Glenn”
“it ends tomorrow”
“disturbing things I do in the phone”

Right?
Ben Settle is a master of mixing entertainment and sales. [...]

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My Best Thinking on AdWords, SEO, and Competitive Intelligence

July 15, 2009

Below you’ll find a FREE MP3 of an intriguing 45 minute conversation I had with my Director of Copywriting and Director of Sales at Rocket Clicks.   (NOTE: The call has been slightly edited to remove the details of our clients and their sites)
We did NOT intend to distribute this conversation, so I apologize for the [...]

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Copywriting Sucks! (Not)

May 18, 2009

Words sell.  The best buyers are readers.
Con artists use words to damage.  So do politicians.  Words used incorrectly can and do kill.  But words used correctly inspire and heal.
An ethical salesletter inspires the reader to act in their own best interest by truthfully and thoroughly answering 5 questions, with no reasons held back or toned down, yet nothing [...]

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Emotional Copywriting Magic

April 21, 2009

What if you understood something about your market that no one else did.
What if you could see the entire STORY your prospect was engaged in … the problem they were solving, what role they wanted you to play, how they wanted you to transform their lives with your copy?
This has got to be one of [...]

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Adwords Bragging

April 20, 2009

Sorry … just had to brag for a moment. (This is a testimonial received for The Naked Truth About Internet Marketing)
Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods
“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you [...]

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Emotional Adwords Marketing – Comment

March 9, 2009

Sarah left an interesting comment about our list of 37 Emotional Benefits , and one which is almost always mentioned in one form or another when we consult with large companies about their branding … essentially  ”I don’t see _____ emotion on the list”.
Here’s how the list was developed.
We started with hundreds of our own [...]

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Adwords Emotional Copywriting Cheat Sheet

March 8, 2009

Adwords emotional copywriting cheat sheet — sorry for the delay!

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