Decision Making

Are you already feeling overwhelmed by your projects this year?

Feeling overwhelmed is a by-product of lacking CONFIDENCE in your plans.

Why?   Because when you’ve got 100% confidence your plans are the right ones, you also know with certainty which plans are wrong.  And when you know that, you can just say “NO” to distractions, put your head down, and execute the job you’ve laid out for yourself.

On the other hand, if you’re not SURE your plans are correct, you’re always thinking “Is this the right project for me to be working on?  Maybe there’s something better?  Would this other opportunity over here work out better for me?  Did I make a mistake in choosing this first one?”

Then, if you’re an entrepreneur–and this is the downside of having NO boss breathing down your neck to keep you focused, on time, and on point–lacking confidence in your plans you choose whichever opportunity makes you FEEL best at the time.

Take a second and breathe that in again…

Lacking confidence forces you to make important choices with your EMOTIONS.    Consumers make choices with their emotions… but successful Marketers make choices with their HEAD (their intellect).

How do you GET the confidence you need to conquer your projects with focus and determination, and move yourself to the next level in your business?

One word — spreadsheets.

I’m not talking about ultra-precise, rocket science engineered, high octane spreadsheets accurate to 7 digits after the decimal point.

I’m talking about, for your important decisions (like which projects to work on, what your bullseye keyword target is, whether or not to take a job offer, etc), listing out the important criteria, then listing your choices, and coming up with a way to “score” each option.  (EXAMPLE: A few days ago I posted an ultra simple video and spreadsheet for making decisions)

For example, choosing between major projects to execute in a given year may involve considerations of short term profit, long term profit, likely pitfalls, fun and enjoyment, independence and control, fit with other successful projects, joint venture opportunities, etc.

And of course, in the hyper-responsive club we review in detail how to choose your single most important keyword using a spreadsheet which accounts for volume, relevance to your ideal prospect, and bid price.  (If you’re planning an SEO strategy, you also consider competition)

But the point is, breaking up a decision into it’s component parts, thinking through how those parts fit together (should some be weighted more heavily than others in the scoring formula?), and then systematically applying this scoring system to the choices at hand leaves you not only with a much clearer picture of the relative merits of each choice, but also with a system for quickly re-evaluating when things change.  In short, … CONFIDENCE.

Now, I’ve got my special formulas I’ve worked on over the long haul in Glenn Club, and of course I’d like to sell you on using those.   But I’d also like you to know there’s absolutely nothing wrong with you developing your own formulas and spreadsheets.  You don’t have to wait for anyone to grant you a certificate, give you permission, or promise not to call on you in class tomorrow.

Spreadsheets are just kind of a special way of “thinking on paper” in numerical format, and if you’ve ever used a journal (and you understand basic arithmetic), there’s really nothing stopping you from spreadsheeting your own unique problems and situations.

For what it’s worth,

Dr. G

Glenn Club |   Coaching |  A to Z Product for Newbies |   Advanced Adwords Seminar

PS – My private coaching slots are filling very quickly now when I notify the “priority notification list”, and I apologize for being unable to notify the general list on this last round.   Therefore, if you’ve got any interest in a slot the next time an opening is available (I anticipate late February or early March), please opt in to the priority notification list at the bottom of the coaching letter.

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