From the category archives:

Emotional Marketing

VIDEO: Interviews That Sell

March 9, 2011

Doing Interviews to Sell Your Products and Services

Visit  Sharon’s “Multimedia Newsletters That Sell” Web Site”
Probably no one knows better how to create audio and video interviews that sell your product than my darling wife Sharon.  After all, she’s interviewed literally 60,000 consumers, doctors, purchasing agents, and other professionals about their emotional response to advertising.
And you’ve [...]

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Insecure Marketing Secrets

January 27, 2011

OK… this one’s a little risky.
Because to share it with you I’ve gotta reveal something…
Despite my ongoing success… I might be the worlds only neurotic, insecure psychologist.
OR, there just might be something about internet marketing which makes us all inherently insecure.
I’ll let you be the judge… the SHORT MP3 is right below, just PRESS PLAY
Enjoy!
Dr. [...]

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The Emotionally Unique Selling Proposition

January 26, 2011

In my work with Terry Dean on The Total Conversion Code (anticipated launch date shortly after Valentines), I believe I’ve come to an important conclusion: the quintessential marketing insight is the “Emotionally Unique Selling Proposition”, or your E-USP.
Follow my logic for a moment please.
The Unique Selling Proposition (a term first coined, if I’m not [...]

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Why Emotional Copywriting is So Difficult (Video)

January 15, 2011

People are endlessly fascinated with the emotional marketing model Sharon and I have discussed for years.  Yet it seems so elusive for so many…
Here’s one of the central obstacles I think is preventing most people from really infusing their copy, websites, and imagery with the emotional tone necessary to induce purchase:

Guaranteed Targeted Traffic |   [...]

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Marketing Like an Evil Child

December 9, 2010

When was the last time you gave yourself permission to think like an evil child? You might find some surprisingly good marketing ideas if you do!

An evil child says:

“Gimme”
“Mine, mine, mine!”
“Gotta have it, gonna take it, get out of my way!”

When do your customers think like that?
For starters, when you present a UNIQUE SOLUTION to [...]

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EMOTIONAL MARKETING CONTEST: Using Emotion to Stimulate Consumer Behavior

July 1, 2010

EMOTIONAL MARKETING CONTEST:  Winner gets one 20 minute consult with me, and one 20 minute consult with Sharon. Two runners up will each get five minutes. We’ll announce the winner next Friday here on the blog.
This VERY SHORT video is an excellent example of stimulating emotion and human needs to motivate consumer behavior. [...]

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Cheat Sheet Collection (PPC and Beyond)

February 23, 2010

Glenn, I don’t have time, could you make more cheat sheets?”
OK, OK … so here’s 21 of my absolute best quick and dirty money making cheat sheets (right click and download the ZIP file) including:
- How to corner your market
- How to master the conversion optimizer
- 7 uncommon reasons internet businesses fail
- My 10 most [...]

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Overwhelmed?

January 6, 2010

Are you already feeling overwhelmed by your projects this year?
Feeling overwhelmed is a by-product of lacking CONFIDENCE in your plans.
Why?   Because when you’ve got 100% confidence your plans are the right ones, you also know with certainty which plans are wrong.  And when you know that, you can just say “NO” to distractions, put your [...]

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More Emotional Marketing Examples

January 3, 2010

A few months ago I made a post about “rational purchasing consciousness” the essence of which was to underscore the need to communicate emotional benefits subtly in order to avoid harming the consumer’s desire to perceive themselves as a smart shopper.
In other words … “Show Them, Don’t Tell Them”
At that time,  several people asked for more [...]

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Rational Purchasing Consciousness

November 28, 2009

One of the marketing principles people always seem to nod their heads about when Sharon and I speak is “rational purchasing consciousness”.  More simply put, consumers like to PERCEIVE themselves as smart shoppers.
Makes sense, right?  Most people would agree.
The problem comes when people try to IMPLEMENT emotional benefits from the research they’ve done.  For example, [...]

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