From the category archives:

Emotional Marketing

Stephen Covey – Interviewed by Sharon

August 11, 2009

Here’s a testimony to the power of persistence.
My wife got it in her head she’d like to meet and work with Stephen Covey.   Approximately 8 months and a few dozen phone calls later, she nailed this Stephen Covey interview.
What you currently think is impossible might just be closer than you think.   What DO you think [...]

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Emotional Marketing Virgin

August 2, 2009

A few weeks ago, Sharon and I held an emotional marketing workshop here in New Hampshire.  It was quite a diverse crowd including Bryan Todd, Elsom Elridge, Terry Dean, and Drew Bishop from Perry Marshall’s office.
Drew, who’s a brilliant, organized, enthusiastic, and kind hearted dynamo, … was relatively new to emotional marketing, and in particular [...]

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Adwords Marketers – Do You Love Me Enough?

July 28, 2009

Here’s a challenge and an exercise  for  AdWords Marketers … but you’ll have to bear with me for a moment.
When I first became a psychologist I thought it was going to be like being a detective.  I honestly thought people would walk into my office, lay out their problems, let me connect the dots, and [...]

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My Best Thinking on AdWords, SEO, and Competitive Intelligence

July 15, 2009

Below you’ll find a FREE MP3 of an intriguing 45 minute conversation I had with my Director of Copywriting and Director of Sales at Rocket Clicks.   (NOTE: The call has been slightly edited to remove the details of our clients and their sites)
We did NOT intend to distribute this conversation, so I apologize for the [...]

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Perry Marshall’s Right Hand Man on Emotional Marketing

June 28, 2009

Bryan Todd is  the co-author of  ”Ultimate Guide to Google AdWords” and Perry Marshall’s right hand man.  (Perry’s humbly noted in the past that Bryan just might know a little more than he does about AdWords)
In this intriguing 23 minute discussion, my wife (Dr. Sharon Livingston), talks with Bryan about the more emotional side of [...]

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Your AdWords Punch – Should You Hold Back?

June 25, 2009

Part of the art of marketing is knowing exactly how hard to push your message, how much to promise, how much to hold back.  For example, I just typed in “weight loss” in Google, and here’s the top ad:

Now,  on first glance it strikes me as being right on the outter edge of believability.
When I [...]

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AdWords Marketing Updates

May 16, 2009

I’ve got a few important updates for you.
First, we’ve compiled an Emotional Marketing Cheat Sheet which I know you’ll find useful.   Getting the emotion right is especially important in small advertising space like AdWords and classified ads.   This free cheat sheet has a specific example, but more importantly now contains a printable form [...]

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Emotional Copywriting Magic

April 21, 2009

What if you understood something about your market that no one else did.
What if you could see the entire STORY your prospect was engaged in … the problem they were solving, what role they wanted you to play, how they wanted you to transform their lives with your copy?
This has got to be one of [...]

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Maximum Adwords Results in Minimum Time

April 21, 2009

Here’s the first teleseminar I promised in answer to all your questions, and it addresses the general feeling of overwhelm many people have at all the details, keywords, adgroups, landing pages, and campaigns which grow out of a typical online marketing effort.  (More teleseminars in the making … we’ll keep going until we’ve answered all [...]

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Adwords Bragging

April 20, 2009

Sorry … just had to brag for a moment. (This is a testimonial received for The Naked Truth About Internet Marketing)
Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods
“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you [...]

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