From the category archives:

Emotional Marketing

Cheat Sheet Collection (PPC and Beyond)

February 23, 2010

Glenn, I don’t have time, could you make more cheat sheets?”
OK, OK … so here’s 21 of my absolute best quick and dirty money making cheat sheets (right click and download the ZIP file) including:
- How to corner your market
- How to master the conversion optimizer
- 7 uncommon reasons internet businesses fail
- My 10 most [...]

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Overwhelmed?

January 6, 2010

Are you already feeling overwhelmed by your projects this year?
Feeling overwhelmed is a by-product of lacking CONFIDENCE in your plans.
Why?   Because when you’ve got 100% confidence your plans are the right ones, you also know with certainty which plans are wrong.  And when you know that, you can just say “NO” to distractions, put your [...]

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More Emotional Marketing Examples

January 3, 2010

A few months ago I made a post about “rational purchasing consciousness” the essence of which was to underscore the need to communicate emotional benefits subtly in order to avoid harming the consumer’s desire to perceive themselves as a smart shopper.
In other words … “Show Them, Don’t Tell Them”
At that time,  several people asked for more [...]

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Rational Purchasing Consciousness

November 28, 2009

One of the marketing principles people always seem to nod their heads about when Sharon and I speak is “rational purchasing consciousness”.  More simply put, consumers like to PERCEIVE themselves as smart shoppers.
Makes sense, right?  Most people would agree.
The problem comes when people try to IMPLEMENT emotional benefits from the research they’ve done.  For example, [...]

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Adwords Broad Match Magic

October 29, 2009

Right click here and save target as to download “Adwords Broad Match Magic – a Paradoxical Method for Carving Out Your Slice of High Volume, Ultra Competitive Keyword Markets in AdWords and Beyond!”
COURTESY NOTICE:  This FREE 14 page special report contains what most AdWords marketers will perceive as a serious breakthrough. You should download and  read it right [...]

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Disturbed Emotional Copywriting with Ben Settle

September 30, 2009

Let me ask you a question.  If the following four emails appeared in your inbox, which one would arouse your curiosity?  Which one would you be most likely to click?

“30% off today only”
“trust me on this one Glenn”
“it ends tomorrow”
“disturbing things I do in the phone”

Right?
Ben Settle is a master of mixing entertainment and sales. [...]

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Chilli Pepper Mango Marketing

September 2, 2009

Do me a favor please.
Go get a fresh mango and throw a liberal glob of chilli pepper and sea salt on it.
Sounds absolutely disgusting, right?
It’s NOT.  In fact, it’s rather amazing, and the unusual combination of flavors will light up your mouth with a relatively low calorie treat that will surprise and delight you.  It’s [...]

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The Marketing Continuum

September 1, 2009

Not enough people, in my estimation, are paying attention to the marketing continuum which goes from “learn how to do it” to “coach me” to “do it for me”.
In this free mp3, Sharon and I discuss how you might apply this to your business, and how it applies to ours.
Enjoy
PS – IMPORTANT: Speaking [...]

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Marketing in the Land of the Giants

August 25, 2009

There’s an important marketing lesson in this picture:

Brian Therrien and myself on top of Mt. Mansfield, one of
the glorious 4,000 footers in Vermont
People want to see you as larger than life, because they want you to help them make their own lives larger.  But they also want you to be a reachable and approachable “aspirational [...]

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Stephen Covey – Interviewed by Sharon

August 11, 2009

Here’s a testimony to the power of persistence.
My wife got it in her head she’d like to meet and work with Stephen Covey.   Approximately 8 months and a few dozen phone calls later, she nailed this Stephen Covey interview.
What you currently think is impossible might just be closer than you think.   What DO you think [...]

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