From the category archives:

Hyper Responsive Marketing

4 Things I No Longer Believe

June 1, 2010

One of the hard things about being an old fart in this internet marketing game is that your old speeches, products, and seminars come to haunt you.
So for the record, here are 4 THINGS I NO LONGER BELIEVE:
#1 The Right Market Research Makes You Invulnerable to Competition: I used to think no one could touch [...]

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Good Advice: Try Not to Kill Your Customers

April 30, 2010

I DO have a valuable marketing point in this post, so please bear with me…
Last night, one of my more hyper-responsive customers (Tom) stopped by my house for dinner.   He’s been a VERY successful coaching student for approximately 8 months and was passing through the area, so I offered to cook for him.
No problem [...]

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Cheat Sheet Collection (PPC and Beyond)

February 23, 2010

Glenn, I don’t have time, could you make more cheat sheets?”
OK, OK … so here’s 21 of my absolute best quick and dirty money making cheat sheets (right click and download the ZIP file) including:
- How to corner your market
- How to master the conversion optimizer
- 7 uncommon reasons internet businesses fail
- My 10 most [...]

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“So Little Time, So Many Liars” (Recorded Consult with Glenn)

February 10, 2010

Know the biggest problem we face as internet marketers?
LIARS.
A Darwinian economy creates ruthless temptation to lie, exaggerate,  distort, and mislead.  And the PPC auction puts that on steroids.
Every time you look at the results of a split test you’re faced with a moral dilemma.   Because the majority of the time, strengthening your claim beyond [...]

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Rambo Sucks at Marketing

January 25, 2010

There’s a repetitive conversation I’ve had with my coaching students about choosing the right market, and more specifically the right ENTRY POINT into a market, which I think bears your close attention.  (It came to a head a few weeks ago with a new student who shall remain nameless, but rest assured I see this REPEATEDLY)
As [...]

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Hidden Dangers of a High Conversion Rate

January 24, 2010

Hi Again
Today I’d like to talk about a subtle distinction in marketing strategy which often gets obscured by the ruthless focus on increasing click through and conversion. Surprisingly, we might not always want these metrics to be as high as humanly possible.
It all comes back to what we’re trying to accomplish in our [...]

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Overwhelmed?

January 6, 2010

Are you already feeling overwhelmed by your projects this year?
Feeling overwhelmed is a by-product of lacking CONFIDENCE in your plans.
Why?   Because when you’ve got 100% confidence your plans are the right ones, you also know with certainty which plans are wrong.  And when you know that, you can just say “NO” to distractions, put your [...]

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More Emotional Marketing Examples

January 3, 2010

A few months ago I made a post about “rational purchasing consciousness” the essence of which was to underscore the need to communicate emotional benefits subtly in order to avoid harming the consumer’s desire to perceive themselves as a smart shopper.
In other words … “Show Them, Don’t Tell Them”
At that time,  several people asked for more [...]

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LAST CHANCE: Beat the 2010 Price Increase

December 31, 2009

For those of you who don’t know, here’s how the Hyper-Responsive Marketing Club developed.
I started out as a psychologist and a Fortune 500 advertising consultant, doing work for large companies like AT&T, Lipton, Novartis, Whirlpool, Exxon, Nextel, Citibank, Colgate-Palmolive, Panasonic, Nabisco.
But I freaked out at all the travel and corporate nonsense (one [...]

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More Unusual Adwords Tips to Save Money in 2010

December 29, 2009

OK, well, the year is rapidly drawing to a close, so let me leave you with several additional quick adwords tips to save you money in 2010 (Thanks VERY much to Jerrold Burke, Jered Klima, Dan Zuzanski, Laureen Hoeft, Rob Sieracki, and all the rest of the Rocket Clicks PPC team for helping me compile [...]

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