From the category archives:

Hyper Responsive Marketing

Overwhelmed?

January 6, 2010

Are you already feeling overwhelmed by your projects this year?
Feeling overwhelmed is a by-product of lacking CONFIDENCE in your plans.
Why?   Because when you’ve got 100% confidence your plans are the right ones, you also know with certainty which plans are wrong.  And when you know that, you can just say “NO” to distractions, put your [...]

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More Emotional Marketing Examples

January 3, 2010

A few months ago I made a post about “rational purchasing consciousness” the essence of which was to underscore the need to communicate emotional benefits subtly in order to avoid harming the consumer’s desire to perceive themselves as a smart shopper.
In other words … “Show Them, Don’t Tell Them”
At that time,  several people asked for more [...]

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LAST CHANCE: Beat the 2010 Price Increase

December 31, 2009

For those of you who don’t know, here’s how the Hyper-Responsive Marketing Club developed.
I started out as a psychologist and a Fortune 500 advertising consultant, doing work for large companies like AT&T, Lipton, Novartis, Whirlpool, Exxon, Nextel, Citibank, Colgate-Palmolive, Panasonic, Nabisco.
But I freaked out at all the travel and corporate nonsense (one [...]

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More Unusual Adwords Tips to Save Money in 2010

December 29, 2009

OK, well, the year is rapidly drawing to a close, so let me leave you with several additional quick adwords tips to save you money in 2010 (Thanks VERY much to Jerrold Burke, Jered Klima, Dan Zuzanski, Laureen Hoeft, Rob Sieracki, and all the rest of the Rocket Clicks PPC team for helping me compile [...]

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Unusual Things Never to Do in Adwords (#1)

December 24, 2009

I know it’s been a rough year for a lot of you financially.
One of the easiest places to find money is still, believe it or not, in your AdWords account.
So I thought I’d end the year with a list of 8 unusual things never to do in AdWords, one per day.
Watch the blog, work the [...]

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Warning: My Products May Cause Cancer

December 3, 2009

Today I thought, in the wake of the FTC changes, it was probably prudent to warn you that all of my marketing education products may cause cancer.
You see, it’s entirely possible you’ll be so giddy with relief when you realize how much time, money, and effort you’ve been wasting chasing the wrong keywords, monitoring the [...]

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Adwords Broad Match Magic

October 29, 2009

Right click here and save target as to download “Adwords Broad Match Magic – a Paradoxical Method for Carving Out Your Slice of High Volume, Ultra Competitive Keyword Markets in AdWords and Beyond!”
COURTESY NOTICE:  This FREE 14 page special report contains what most AdWords marketers will perceive as a serious breakthrough. You should download and  read it right [...]

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Your Marketing Center of Gravity

September 22, 2009

There’s one mistake I see people make more often than any other (in both Adwords and Organic SEO), which could be defined as not having a “marketing center of gravity”.
You may THINK you know what I mean, and on the surface, you probably do.  But when you watch the video below, you’ll see the IMPLICATIONS [...]

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The Math of Customer Retention

September 19, 2009

Customer retention is one of the most overlooked profit centers in any business which offers repeat product and service values.  In fact, a 5% difference in customer retention can be the difference in the survival or failure of your business.   And the bigger your business gets, the more important customer retention really is.
Below is [...]

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Perry Marshall – Jack Born Says…

September 13, 2009

Below is an MP3 Jack Born (Perry Marshall’s Affiliate Manager) sent me without solicitation the other day.   (NOTE: it’s only 2 minutes long, just click the play button at the bottom of this post)
COURTESY NOTICE:  Tomorrow is the LAST day you can join the hyper responsive marketing club and LOCK IN the $39.95/mo. RATE. [...]

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