From the category archives:

Information Marketing

The Problem with Making Too Much Money

January 27, 2010

I know, I know… you’re all saying “I’ll take that problem”, right?
But as a site starts to grow “fat on the land”, a strange phenomenon develops I call “making money in spite of yourself”.
What does that mean and why is it a problem?
Spend some time examining the most successful sites in any market and [...]

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Hidden Dangers of a High Conversion Rate

January 24, 2010

Hi Again
Today I’d like to talk about a subtle distinction in marketing strategy which often gets obscured by the ruthless focus on increasing click through and conversion. Surprisingly, we might not always want these metrics to be as high as humanly possible.
It all comes back to what we’re trying to accomplish in our [...]

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More Math Can Make You Even More Money

January 20, 2010

The equation for the surface area of a wooden box is  (2 x (AB+BC+AC)) where the box has sides of length A, B, and C.
Who cares?  You do, if you want to make more money from your website.
You don’t have to understand the equation, pass a test on it, or even run it through a spreadsheet…
What [...]

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A Little Math Can Make You More Money

January 17, 2010

I have a love affair Sharon is VERY jealous of… with math.
And I’m not talking about the kind of “slap-your-own-forehead-it-makes-my-brain-hurt” stuff you were thrilled to be done with after high school or college…
I’m talking about simple formulas which reveal valuable patterns most people just don’t know about.
Let’s start in the real world before we talk [...]

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Obliterating Writer’s Block (for Marketers)

January 13, 2010

For marketers, writing is everything.
Salesletters, autoresponders, blogs, broadcasts, tweets… as technology grows, so do our opportunities for contact with our market.
And when you communicate valuable things… MORE FREQUENCY = MORE MONEY.
(Seriously… once you’ve got a list that likes you, you’re MUCH MUCH MUCH better off with 50 A- or B+ points of contact than 5 [...]

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Overwhelmed?

January 6, 2010

Are you already feeling overwhelmed by your projects this year?
Feeling overwhelmed is a by-product of lacking CONFIDENCE in your plans.
Why?   Because when you’ve got 100% confidence your plans are the right ones, you also know with certainty which plans are wrong.  And when you know that, you can just say “NO” to distractions, put your [...]

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How to Make Decisions Easier

January 2, 2010

Being an entrepreneur inevitably means having way more projects and opportunities than you can possibly handle.  Around this time of year, we all get busy with our planning systems and spreadsheets, setting goals, and making plans.
The bad news is,  the longer you work as an entrepreneur, the more opportunities you’ll get, and the harder the [...]

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More Unusual Adwords Tips to Save Money in 2010

December 29, 2009

OK, well, the year is rapidly drawing to a close, so let me leave you with several additional quick adwords tips to save you money in 2010 (Thanks VERY much to Jerrold Burke, Jered Klima, Dan Zuzanski, Laureen Hoeft, Rob Sieracki, and all the rest of the Rocket Clicks PPC team for helping me compile [...]

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Warning: My Products May Cause Cancer

December 3, 2009

Today I thought, in the wake of the FTC changes, it was probably prudent to warn you that all of my marketing education products may cause cancer.
You see, it’s entirely possible you’ll be so giddy with relief when you realize how much time, money, and effort you’ve been wasting chasing the wrong keywords, monitoring the [...]

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Could This FTC Thing Be a Blessing?

November 9, 2009

Here’s my take on the recently updated FTC guidelines on testimonials and “typical results”.
The problem with the old rules was everyone could count their hits and ignore their misses, which led to an inaccurate picture.
All the “compliance mechanisms” Cialdini cataloged, by the way (not just social proof), are designed to get people to take shortcuts [...]

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