From the category archives:

Information Marketing

The Emotionally Unique Selling Proposition

January 26, 2011

In my work with Terry Dean on The Total Conversion Code (anticipated launch date shortly after Valentines), I believe I’ve come to an important conclusion: the quintessential marketing insight is the “Emotionally Unique Selling Proposition”, or your E-USP.
Follow my logic for a moment please.
The Unique Selling Proposition (a term first coined, if I’m not [...]

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My 5 Top Business Ideas for the New Year

January 3, 2011

OK… here goes.  My 5 best business ideas for the New Year:
#1 -YOUR NEW CRITERIA FOR SAYING “NO”:
Never say yes to any marketing project where you don’t have all three of these (a) desperate problem; (b) a unique promise; (c) overwhelming proof
I’ve blogged about this previously, but I can’t underscore it enough.  If you’ve got [...]

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The Unlimited Traffic Technique

December 23, 2010

Way back in 2003 I heard Jonathan Mizel describe something which literally blew my internet marketing mind.
He called it “The Unlimited Traffic Technique” and the essence of it was this:  IF you’re the guy/gal who makes more money off a web visitor than everyone else in the market, AND you offer a very generous affiliate [...]

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Marketing Like an Evil Child

December 9, 2010

When was the last time you gave yourself permission to think like an evil child? You might find some surprisingly good marketing ideas if you do!

An evil child says:

“Gimme”
“Mine, mine, mine!”
“Gotta have it, gonna take it, get out of my way!”

When do your customers think like that?
For starters, when you present a UNIQUE SOLUTION to [...]

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The Persimmon Paradox | Overcoming Price Objections

November 12, 2010

Persimmons are far and away my favorite food.
They outrank everything including chocolate, pasta, pizza, bread and butter, bagels, black and white cookies, onion soup, salmon,  fried clams, applesauce… even my mother’s tuna casserole (sorry Mom!)
In fact, as they’re only available for about 6 weeks in the fall each year, if you happen across a ripe [...]

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Going Beyond PPC (Excel Tips for Productivity)

November 8, 2010

One of my coaching students has recently built a business answering people’s questions about Excel, and I wanted to let you know about it for several reasons:
1) If you’ve got virtually ANY question about Excel, just head on over to his site (www.Excel-Formulas.com).   He answers most questions (even fixes your excel sheets for you) [...]

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Michel Fortin Reads My Blog

November 4, 2010

I don’t know Michel Fortin personally, we’ve never so much as exchanged an email, yet he reads my blog.
Well, at least he tweets about it periodically.
Why does this matter to you?  For two  reasons, neither of which is the one you think I’m going to say.
The first is, I’m a big fan of Michel Fortin, [...]

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My #6 Money Making Secret – Take The Pain

October 12, 2010

Is there enough pain in your life?
Let’s keep Glenn’s Money Making Secret count going:

Research
Contrarian Advice
Let the Market Change You as a Person
The Paid Consultation
Marketing to the Not Me

#6 is “Taking the Pain”
This one’s easy to explain, but takes a lifetime to master.
“Taking the Pain” means making yourself vulnerable to constant, relentless critique from trusted coaches, [...]

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How to Sell Books on Amazon.com

September 27, 2010

Well, today’s post is a little different.
Turns out one of my favorite authors (Susan Schenck – author of The Live Food Factor) was self published.
And she sold 15,000+ books on Amazon.com using a few very simple techniques.
I had originally asked to do this interview mostly because I was so interested in the topic of her [...]

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How to Get QUALITY Back Links

September 20, 2010

The rules of SEO are changing.  Google’s getting better and better at recognizing high quality back links, and discounting the links you can buy in volume.   In this straight forward interview, Nick Schurk of Rocket Clicks shows you how to get HIGH QUALITY Back Links for both SEO and real prospect click through.
Enjoy!
PS – [...]

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