From the category archives:

Inspiration

I Am Human Bug Meat

June 10, 2011

My 5 Most Important Warnings for Internet Marketers:

I got ALL these bites in LITERALLY under six minutes
(That’s gotta be a new world’s record… someone call Guinness!)
OK, so Wednesday morning I woke up with nice, clean arms.
True, I was whiter than the Pillsbury Doughboy and the Stay Puffed Marshmallow Man combined, but I didn’t have even a [...]

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My 6 Most Offensive Blog Posts

May 14, 2011

On Thursday, I woke up to a blog comment informing me that I had achieved a first page ranking for the term “ugly fat bastard”
Now it turns out this was actually good news (created by an enthusiastic reader sharing one of last week’s posts about YouTube SEO with some interesting anchor text based upon some [...]

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You Probably Won’t Read This…

April 28, 2011

You probably won’t read this, but if you DO, I’m going to reward you with 3 bone-crushing marketing tips you can use tonight:

Stop asking for first names on your opt in forms (at least on the first page).    Tests show first names suppress response.   And you know what?  You’re probably not using the [...]

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Humpty Dumpty Marketing Insights

April 22, 2011

Humpty Dumpty sat on a wall,
Humpty Dumpty had a great fall.
All the king’s horses and all the king’s men
Couldn’t put Humpty together again
Most recently attributed to Lewis Carrol (Through the Looking Glass), the Humpty Dumpty nursery rhyme actually contains several important insights of value to marketers.
First and foremost, Humpty Dumpty’s position high up on the [...]

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Chocolate is a Vegetable

April 10, 2011

Bear with me on this one, it IS relevant, I promise!
About 9 years ago I was as close to bankruptcy as you can get without declaring.
And my drug of choice was food… mostly chocolate.   (Somewhere in the deep recesses of my mind, I believed a bag of Hershey’s Kisses would make the bankers and the [...]

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VIDEO: Marketing with Delight and Surprise

March 14, 2011

How to market with delight and surprise…and change your customer’s emotional state so they’ll want to buy from you today

Total Conversion Code Early Bird List

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VIDEO: Interviews That Sell

March 9, 2011

Doing Interviews to Sell Your Products and Services

Visit  Sharon’s “Multimedia Newsletters That Sell” Web Site”
Probably no one knows better how to create audio and video interviews that sell your product than my darling wife Sharon.  After all, she’s interviewed literally 60,000 consumers, doctors, purchasing agents, and other professionals about their emotional response to advertising.
And you’ve [...]

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Constipated Marketing Secret

February 7, 2011

Here’s a powerful marketing secret
it took me YEARS to understand…

YOU CAN’T SELL WITH
CONSTIPATED CONTENT!
It’s true…
People won’t pay consistent attention to even the best information if it’s presented in a dry, matter of fact manner.
There are things I tried telling my list for years but just couldn’t get across… like the value of coding their survey data [...]

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Insecure Marketing Secrets

January 27, 2011

OK… this one’s a little risky.
Because to share it with you I’ve gotta reveal something…
Despite my ongoing success… I might be the worlds only neurotic, insecure psychologist.
OR, there just might be something about internet marketing which makes us all inherently insecure.
I’ll let you be the judge… the SHORT MP3 is right below, just PRESS PLAY
Enjoy!
Dr. [...]

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Is your email poisoning you?

January 19, 2011

In an earlier post this year I provided some simple advice about email.  I wrote it as a simple afterthought in the PS… it took me less than 30 seconds, but I’ve been approached about that advice by dozens of friends, colleagues, coaching students, and more.
So I thought I’d expand on it a little today.
If [...]

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