From the category archives:

Internet Marketing

Can I Buy Your Business?

by admin on 1:53 pm

Wanna to know why I’m DEAD SERIOUS about buying into EXISTING web businesses at this time?  (And why you might want to click your mouse on the link above and tell me all about your situation NOW to see if there might be a good fit)…
I’ll give you ELEVEN good reasons…
1) I can leverage my marketing skills more quickly
in an existing business which already has momentum.
(It takes 85% of a rocket’s fuel to achieve escape
velocity, but steering it to the moon from there is
relatively effortless if you know what you’re doing,
and if you’ll forgive my immodesty… I DO!)
2) I’ve gotten particularly good at identifying
under-leveraged marketing opportunities after my
years teaching, starting up an agency, etc.
3) I’m A+ at marketing… but I rather suck at the rest.
I used to think  all you needed to do to build a big
business was maximize sales.  Now I know there’s a
nasty word called “operations” (and management,
accounting, negotiations, legal, human resources, etc)…
most of which either bore me to tears, or in which
I seem to have a genetic defect.
4) I’m sick of seeing certain types of students
make more money than me with my own advice.  I love
teaching and will probably always do it, but the plain
truth is there’s a LOT more upside in building a big
business (unless you want to lie to people and tell
them they’ll make b’zillions without much work or
risk)

5) It takes the same marketing effort (in many cases)
to double an existing, profitable business as one at
a lower level… but the payoff is SO much better.
6) If I develop a “done for you” conversion doubling
reputation, I’ll be able to leverage my existing
relationships with large brands (as a research
consultant) to find a few VERY large deals and a
piece of the pie on a scale most of us never dream of.
7) I now have the experience and credentials to attract
funding when the opportunity is right (plus I’ve got
SOME capital of my own)
8) I have the attention span of a two year old.  Going
in and optimizing an existing system for a few months,
then putting systems in place so I can move on fits
me perfectly… as long as I can work it out to build
residual income from the gains.
9) If one more person says “Glenn, I believe YOU can
do what you teach and I think it’s fricking amazing…
I just don’t believe I can do it myself” I think I’m
going to climb a clock tower with a deer rifle.  So
here’s the answer… under the right arrangement I can
do it FOR you.  (It’s really NOT so hard, but because
of my credentials and reputation people seem to think
it is)
10) I’ve finally been at this long enough to have
enough Glenn-Trained CONVERSION experts I can
trust to help me do the work (and evaluate the
opportunities)
11) At a certain point in your career, it gets easier to
grow by acquiring, optimizing, and taking existing
businesses to the next level, than going through all
the work associated with building a new one.
A lot easier.
So go ahead, please click NOW while we’re still
seriously evaluating opportunities to see if yours
might be a good fit.

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It’s 100% true…

Glenn Livingston was arrested for drinking on January 4th, 2012, and you can see his mugshot here.

It’s pretty scary what you can learn using Google Alerts!

Like most marketers, I have routine alerts out on my name, and for just a moment when I saw this come through I wondered if perhaps I’d been out on a bender I’d forgotten last week (even though I haven’t had a drink in 20+ years… not ’cause I’m an alcoholic–I detest that term–just because I find life more interesting and satisfactory without screwing with my mental state)

I also learned, of course, about the myriad of people stealing my products (we pursue them legally now), and a few things about yet ANOTHER Glenn Livingston who’s a pastor in Illinois up to some interesting things from time to time.

But none of these rather mundane results from Google Alerts come anywhere close to the REAL power of this FREE utility…

(Even though tracking your namesakes’ activities can from time to time generate an attention getting headline)

Because most marketers have absolutely NO idea how to use it…

The REAL way to leverage Google Alerts is to first know with crystal clarity EXACTLY what keyword defines your ideal prospect, plus a very small set of related keywords which surround it.  Taken together these become your “archery target”… the small space which defines EXACTLY WHO YOU WANT TO BE on the internet, and allows you to more or less ignore everything else.

Once you’ve done that, you can combine Google Alerts with Google Reader Feeds (and some anti-RSS-spam code) to automatically collect pretty much EVERYTHING that happens on the internet that’s relevant to you…

And stop getting distracted by everything else…

Which is the ONLY way to build a hyper-responsive marketing system in my humble opinion.

Have any of you found effective-yet-novel uses for Google Alerts we should know about?

Tell me, I’d like to know!

Dr. G :-)

PS – I’m considering organizing my network and resources to build a “performance-pay-based-conversion boosting-done-for-you” service.  Curious if that’s of interest to any of my readers today

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Weird Psychological Marketing Fact #1

December 27, 2011

I thought I’d end 2011 with a series of contrarian psychological marketing insights.  After all, what good’s  being a marketing shrink if you don’t get to talk about it, right?
Seriously though, there are a few things I think marketers casually banty about as if they were psychological fact which really bother me… And there are others [...]

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Successful European Business Opportunities in the USA

November 11, 2011

Today’s interview is with Joe Kennedy,  owner of the  CreaLern company in Germany.
CreaLern promotes and administers an amazingly effective method for helping children with learning difficulties jump several grade levels in record time.  More exciting is that this is so well documented, Joe guarantees the RESULTS to his clients (not just satisfaction).
Joe does approximately 1/2 [...]

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Elephant Dreams, Cockroach Problems, and Marketing Success

August 30, 2011

Elephants, marketing projects, and small business successes  have a LOT more in common than you might think… First and foremost, ELEPHANTS LOOK A LOT SMALLER FROM A DISTANCE:

When you look at an elephant way off yonder you get a fuzzy, warm feeling in your heart, your mind starts imagining how nice it might be to own one as a [...]

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I Gained 8 Pounds on Sunday

June 27, 2011

I gained EIGHT pounds on Sunday.
It’s true.
Saturday morning I weighed 222…but on Sunday morning the scale said 230.
As in “Holy Cheese Balls Batman… that’s 8 pounds in one day!”
I turned to Sharon and said “If this keeps up, by Friday I’m going to weigh 300 pounds.
We quickly went through possible causes…
Did you move the scale [...]

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I Am Human Bug Meat

June 10, 2011

My 5 Most Important Warnings for Internet Marketers:

I got ALL these bites in LITERALLY under six minutes
(That’s gotta be a new world’s record… someone call Guinness!)
OK, so Wednesday morning I woke up with nice, clean arms.
True, I was whiter than the Pillsbury Doughboy and the Stay Puffed Marshmallow Man combined, but I didn’t have even a [...]

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My 6 Most Offensive Blog Posts

May 14, 2011

On Thursday, I woke up to a blog comment informing me that I had achieved a first page ranking for the term “ugly fat bastard”
Now it turns out this was actually good news (created by an enthusiastic reader sharing one of last week’s posts about YouTube SEO with some interesting anchor text based upon some [...]

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You Probably Won’t Read This…

April 28, 2011

You probably won’t read this, but if you DO, I’m going to reward you with 3 bone-crushing marketing tips you can use tonight:

Stop asking for first names on your opt in forms (at least on the first page).    Tests show first names suppress response.   And you know what?  You’re probably not using the [...]

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Emotional Web Stories That Sell (MP3)

April 19, 2011

Continuing along with Sharon’s advice on emotional marketing stories that sell, I’d like to give you this FREE MP3 (below).  (Also, if you haven’t seen her video about “web interviews that sell“, you can still grab that one too)
Enjoy!

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