From the category archives:

Internet Marketing

VIDEO: Marketing with Delight and Surprise

March 14, 2011

How to market with delight and surprise…and change your customer’s emotional state so they’ll want to buy from you today

Total Conversion Code Early Bird List

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VIDEO: Interviews That Sell

March 9, 2011

Doing Interviews to Sell Your Products and Services

Visit  Sharon’s “Multimedia Newsletters That Sell” Web Site”
Probably no one knows better how to create audio and video interviews that sell your product than my darling wife Sharon.  After all, she’s interviewed literally 60,000 consumers, doctors, purchasing agents, and other professionals about their emotional response to advertising.
And you’ve [...]

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Constipated Marketing Secret

February 7, 2011

Here’s a powerful marketing secret
it took me YEARS to understand…

YOU CAN’T SELL WITH
CONSTIPATED CONTENT!
It’s true…
People won’t pay consistent attention to even the best information if it’s presented in a dry, matter of fact manner.
There are things I tried telling my list for years but just couldn’t get across… like the value of coding their survey data [...]

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The Emotionally Unique Selling Proposition

January 26, 2011

In my work with Terry Dean on The Total Conversion Code (anticipated launch date shortly after Valentines), I believe I’ve come to an important conclusion: the quintessential marketing insight is the “Emotionally Unique Selling Proposition”, or your E-USP.
Follow my logic for a moment please.
The Unique Selling Proposition (a term first coined, if I’m not [...]

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Is your email poisoning you?

January 19, 2011

In an earlier post this year I provided some simple advice about email.  I wrote it as a simple afterthought in the PS… it took me less than 30 seconds, but I’ve been approached about that advice by dozens of friends, colleagues, coaching students, and more.
So I thought I’d expand on it a little today.
If [...]

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My 5 Top Business Ideas for the New Year

January 3, 2011

OK… here goes.  My 5 best business ideas for the New Year:
#1 -YOUR NEW CRITERIA FOR SAYING “NO”:
Never say yes to any marketing project where you don’t have all three of these (a) desperate problem; (b) a unique promise; (c) overwhelming proof
I’ve blogged about this previously, but I can’t underscore it enough.  If you’ve got [...]

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The Unlimited Traffic Technique

December 23, 2010

Way back in 2003 I heard Jonathan Mizel describe something which literally blew my internet marketing mind.
He called it “The Unlimited Traffic Technique” and the essence of it was this:  IF you’re the guy/gal who makes more money off a web visitor than everyone else in the market, AND you offer a very generous affiliate [...]

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Marketing Like an Evil Child

December 9, 2010

When was the last time you gave yourself permission to think like an evil child? You might find some surprisingly good marketing ideas if you do!

An evil child says:

“Gimme”
“Mine, mine, mine!”
“Gotta have it, gonna take it, get out of my way!”

When do your customers think like that?
For starters, when you present a UNIQUE SOLUTION to [...]

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The Persimmon Paradox | Overcoming Price Objections

November 12, 2010

Persimmons are far and away my favorite food.
They outrank everything including chocolate, pasta, pizza, bread and butter, bagels, black and white cookies, onion soup, salmon,  fried clams, applesauce… even my mother’s tuna casserole (sorry Mom!)
In fact, as they’re only available for about 6 weeks in the fall each year, if you happen across a ripe [...]

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Going Beyond PPC (Excel Tips for Productivity)

November 8, 2010

One of my coaching students has recently built a business answering people’s questions about Excel, and I wanted to let you know about it for several reasons:
1) If you’ve got virtually ANY question about Excel, just head on over to his site (www.Excel-Formulas.com).   He answers most questions (even fixes your excel sheets for you) [...]

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