From the category archives:

Keywords

Keyword Research for Adwords – Crucial Concept

February 3, 2009

Getting lost doing your pay per click keyword research? Join the crowd! Here’s how to get FOCUSED and UNSTUCK in your keywords fast:
Step One – Define Your “Bulls-Eye” Keyword Concept

Step Two – Gather “Bulls Eye” keywords using Google’s free keyword tool, but do NOT get carried away!
Concept
Step 2 – Part 2

Step 3 – [...]

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taming adwords logic

February 1, 2009

I find it horribly upsetting to see how many adwords marketers simply don’t use the reporting center.
Here’s the thing … Google uses FUZZY LOGIC to serve your ads on all but exact match keywords.
And even though Google has the best fuzzy logic around, it’s still VERY FUZZY, and the percentage of irrelevant and costly keywords [...]

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pay per click search marketing focus

January 29, 2009

If you had to choose ONE keyword which represented your best customer, which one would it be?   If you can’t answer that in 10 seconds or less, you’re lacking pay per click search marketing FOCUS.  
Everything on the internet is indexed by keyword.  And every ppc keyword is a conversation … a unique set of [...]

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the peel and stick MYTH in adwords

January 28, 2009

When you’ve got a keyword with low CTR in an adgroup, you should probably either delete it, or “peel and stick” it to a NEW group right?
But did you know 99% of Adwords users don’t really know HOW to peel and stick? In fact, 99% of pay per click advertisers don’t even [...]

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pay per click ping pong

January 28, 2009

Most people think of the prospects in their ppc market as a whole bunch of white ping pong balls streaming by … they hope to flag them with their Adwords ad and suck them into their sales vacuum tube automated website.
But the truth is, most markets aren’t just filled with white ping pong balls … [...]

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keyword intelligence vs. market intelligence

January 27, 2009

If I haven’t said it before there’s a HUGE difference between pay per click keyword intelligence and ppc market intelligence.
Keyword intelligence is what your fifth grade daughter can figure out using standard keyword database, or the Google Keyword Tool.
Market Intelligence is the conversation people have in their head behind every keyword search … it’s the [...]

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People Hate To SEARCH (They Love To SOLVE)

January 24, 2009

For me, the fundamental marketing insight which underlies all my successful pay per click search marketing has nothing to do with mining keyword databases, setting the appropriate match types, geotargeting, negative keywords, fancy testing protocols, or even click through rates.
It all starts with 9 simple words I remind myself about over and over again:
“People HATE [...]

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