From the category archives:

Market Intelligence

My Best Thinking on AdWords, SEO, and Competitive Intelligence

July 15, 2009

Below you’ll find a FREE MP3 of an intriguing 45 minute conversation I had with my Director of Copywriting and Director of Sales at Rocket Clicks.   (NOTE: The call has been slightly edited to remove the details of our clients and their sites)
We did NOT intend to distribute this conversation, so I apologize for the [...]

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Market Intelligence vs. Keyword Intelligence – The Critical Difference

May 6, 2009

Today I want to be sure you understand the distinction between keyword intelligence and market intelligence, because it’s an essential part of developing your hyper-responsive marketing message.  (Listen to the free MP3 – Keyword vs. Market Intelligence)
NOTE: If you’ve heard the audio “4 Ways to Corner Your Market” before, you’ll find it included in this [...]

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Maximum Adwords Results in Minimum Time

April 21, 2009

Here’s the first teleseminar I promised in answer to all your questions, and it addresses the general feeling of overwhelm many people have at all the details, keywords, adgroups, landing pages, and campaigns which grow out of a typical online marketing effort.  (More teleseminars in the making … we’ll keep going until we’ve answered all [...]

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Adwords Bragging

April 20, 2009

Sorry … just had to brag for a moment. (This is a testimonial received for The Naked Truth About Internet Marketing)
Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods
“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you [...]

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The Invisible Web

April 17, 2009

Did you know that there are some places online that not even Google can reach?
This is a potentially very valuable source of competitive intelligence for your business.
The thing is, search engine spiders can’t (or don’t) type in search phrases when they come upon databases. What this means for you is, there are literally thousands [...]

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Pay Per Click Market Research

March 13, 2009

What can pay per click market research do for you?
Ppc research can identify upside potential (and downside risk) so you can decide whether it’s worth going forward.  It can also capture consumer language (which you can echo back to improve sales conversions), and identify segments and sub segments and niches within your market who you [...]

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PPC Volume and Cost Estimation for New Markets

March 11, 2009

I get a lot of questions regarding updates to the Volume Estimation techniques in my method for comparing and choosing new markets.  Here’s a walk through of the EXACT and most up to date method I use for doing this!

For beginners, I recommend choosing markets where the calculation shown in the video is between 30,000 [...]

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Hyper Responsive PPC Marketing Questions

February 12, 2009

Part One:

Part Two

The video on Hyper Responsive Pay Per Click Search Marketing generated a number of questions I’d like to address here in 3 broad categories:
FOCUS:  Should you focus on hyper-responsive searchers and customer to the exclusion of all others?
SAMPLING:  How do you go about defining your research populations in order to study hyper-responsive searchers [...]

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Simpler PPC Marketing?

February 8, 2009

David made an interesting comment on my post about hyper-responsive pay per click marketing yesterday:
——–
Isn’t the *Hyper-Responsive Consumer* that you are describing the most informed buyer in our market? We could call him our most educated buyer couldn’t we?
So how about this approach to what you are saying in 2 videos: ‘The way to [...]

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Pay Per Click Back End Products

February 8, 2009

There were several important comments on yesterday’s post .   I’d like to respond to one of them in particular:
Joey Atlas (a fellow PPC marketer I definite respect) asks:
“Would you say the marketer who has yet to finish/complete his product (name, logo, color scheme, etc…) and website is at an advantage, in terms of honing in [...]

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