From the category archives:

Market Intelligence

Hyper Responsive PPC Search Marketing

February 7, 2009

There are FIVE reasons pay per click search marketing is evolving to center on around the hyper-responsive PPC searcher:
1. The 80/20 rule means one out of 2,000 PPC visitors really matters online
2.  PPC searchers look for real points of difference, and the hyper-responsive ppc searcher knows this better than anyone
3. Hyper Responsive Pay per click [...]

Read the full article →

Pay Per Click Tools – My Favorite

February 2, 2009

Your competition has already spent
thousands testing keywords and ads …
why re-invent the wheel?
Watch this short video
and you’ll quickly see how to…

NARROW DOWN THE FIELD OF COMPETITORS TO THOSE YOU REALLY NEED TO WATCH: Find out who actually maintains successful campaigns for months at a time (know who to emulate and who to ignore)

GET THEIR COST PER CLICK: Estimate how [...]

Read the full article →

Pay Per Click Point of Difference Benefits

January 31, 2009

Hi all … here’s a follow up to this morning’s post regarding the hyper-responsive visitor.  Consider implementing this type of a ppc survey, then scoring with the Livingston 80/20 cheat sheet below:
Adwords Survey

Read the full article →

Hyper Responsive Adwords Marketing

January 31, 2009

What’s wrong with this statement … “Help me flood my site with Traffic?”
You don’t want a flood of VISITORS, you want VISITORS WHO BUY … that’s what’s wrong with it.   (Most people learn the hard way)
Let’s look more closely.  I’m seeing an average conversion in client accounts these days from 0.75% to 1%.   The first implication of [...]

Read the full article →

pay per click ping pong

January 28, 2009

Most people think of the prospects in their ppc market as a whole bunch of white ping pong balls streaming by … they hope to flag them with their Adwords ad and suck them into their sales vacuum tube automated website.
But the truth is, most markets aren’t just filled with white ping pong balls … [...]

Read the full article →

keyword intelligence vs. market intelligence

January 27, 2009

If I haven’t said it before there’s a HUGE difference between pay per click keyword intelligence and ppc market intelligence.
Keyword intelligence is what your fifth grade daughter can figure out using standard keyword database, or the Google Keyword Tool.
Market Intelligence is the conversation people have in their head behind every keyword search … it’s the [...]

Read the full article →

Next Entries →