From the category archives:

Market Research

My 10 Most Important Business Insights This Decade

August 27, 2009

As the decade draws to a close, I’ve been reflecting upon what I’ve done and learned in the last 10 years of my life. I thought it might be helpful to share my most important insights, year by year.  Just right click this link to download Glenn Livingston’s 10 Most Important Business Insights This Decade
Now, [...]

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Online vs. Offline Buyers

August 24, 2009

“Are online buyers really that different than offline buyers in my market?”
This is one of the most frequently asked questions we get from our clients and prospects.  For the surprising answer, please listen to this free mp3.
Hope it helps,
Glenn
DO IT YOURSELF
PPC DONE FOR YOU
EVERYTHING DONE FOR YOU

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Consumer Language and Getting Unstuck

August 21, 2009

Peter Ryan, our Director of Sales at RocketClicks.com has been getting a lot of questions lately about how to “unstick” a project or business which is struggling.   He asked if he could have an hour of my time to interview me about these specific questions, and I told him “only if I can record it [...]

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My Best Thinking on AdWords, SEO, and Competitive Intelligence

July 15, 2009

Below you’ll find a FREE MP3 of an intriguing 45 minute conversation I had with my Director of Copywriting and Director of Sales at Rocket Clicks.   (NOTE: The call has been slightly edited to remove the details of our clients and their sites)
We did NOT intend to distribute this conversation, so I apologize for the [...]

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Emotional Copywriting Magic

April 21, 2009

What if you understood something about your market that no one else did.
What if you could see the entire STORY your prospect was engaged in … the problem they were solving, what role they wanted you to play, how they wanted you to transform their lives with your copy?
This has got to be one of [...]

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Maximum Adwords Results in Minimum Time

April 21, 2009

Here’s the first teleseminar I promised in answer to all your questions, and it addresses the general feeling of overwhelm many people have at all the details, keywords, adgroups, landing pages, and campaigns which grow out of a typical online marketing effort.  (More teleseminars in the making … we’ll keep going until we’ve answered all [...]

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Adwords Bragging

April 20, 2009

Sorry … just had to brag for a moment. (This is a testimonial received for The Naked Truth About Internet Marketing)
Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods
“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you [...]

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PPC Research – Correction

March 17, 2009

In the previous post on PPC cost estimation I made a mistake.   Since twice as many people are likely to opt in as are likely to take the long survey (7 to 10 questions), I typically DIVIDE the cost per survey by two, not multiply it by two.
Thanks to everyone who pointed this out!

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Pay Per Click Market Research

March 13, 2009

What can pay per click market research do for you?
Ppc research can identify upside potential (and downside risk) so you can decide whether it’s worth going forward.  It can also capture consumer language (which you can echo back to improve sales conversions), and identify segments and sub segments and niches within your market who you [...]

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PPC Volume and Cost Estimation for New Markets

March 11, 2009

I get a lot of questions regarding updates to the Volume Estimation techniques in my method for comparing and choosing new markets.  Here’s a walk through of the EXACT and most up to date method I use for doing this!

For beginners, I recommend choosing markets where the calculation shown in the video is between 30,000 [...]

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