From the category archives:

Market Research

Hyper Responsive PPC Marketing Questions

February 12, 2009

Part One:

Part Two

The video on Hyper Responsive Pay Per Click Search Marketing generated a number of questions I’d like to address here in 3 broad categories:
FOCUS:  Should you focus on hyper-responsive searchers and customer to the exclusion of all others?
SAMPLING:  How do you go about defining your research populations in order to study hyper-responsive searchers [...]

Read the full article →

Simpler PPC Marketing?

February 8, 2009

David made an interesting comment on my post about hyper-responsive pay per click marketing yesterday:
——–
Isn’t the *Hyper-Responsive Consumer* that you are describing the most informed buyer in our market? We could call him our most educated buyer couldn’t we?
So how about this approach to what you are saying in 2 videos: ‘The way to [...]

Read the full article →

Pay Per Click Back End Products

February 8, 2009

There were several important comments on yesterday’s post .   I’d like to respond to one of them in particular:
Joey Atlas (a fellow PPC marketer I definite respect) asks:
“Would you say the marketer who has yet to finish/complete his product (name, logo, color scheme, etc…) and website is at an advantage, in terms of honing in [...]

Read the full article →

Advertising and Marketing (Sharon)

February 7, 2009

Let’s take a break from pay per click search marketing today to watch my Wife’s video all about her experience as a focus group moderator working with large brands, and the trials and tribulations they go through. (The one lesson I take away from this regarding PPC marketing is how important it is to [...]

Read the full article →

Keyword Research for Adwords – Crucial Concept

February 3, 2009

Getting lost doing your pay per click keyword research? Join the crowd! Here’s how to get FOCUSED and UNSTUCK in your keywords fast:
Step One – Define Your “Bulls-Eye” Keyword Concept

Step Two – Gather “Bulls Eye” keywords using Google’s free keyword tool, but do NOT get carried away!
Concept
Step 2 – Part 2

Step 3 – [...]

Read the full article →

Pay Per Click Point of Difference Benefits

January 31, 2009

Hi all … here’s a follow up to this morning’s post regarding the hyper-responsive visitor.  Consider implementing this type of a ppc survey, then scoring with the Livingston 80/20 cheat sheet below:
Adwords Survey

Read the full article →

pay per click ping pong

January 28, 2009

Most people think of the prospects in their ppc market as a whole bunch of white ping pong balls streaming by … they hope to flag them with their Adwords ad and suck them into their sales vacuum tube automated website.
But the truth is, most markets aren’t just filled with white ping pong balls … [...]

Read the full article →

Next Entries →