From the category archives:

Pay Per Click Management

Your Marketing Center of Gravity

September 22, 2009

There’s one mistake I see people make more often than any other (in both Adwords and Organic SEO), which could be defined as not having a “marketing center of gravity”.
You may THINK you know what I mean, and on the surface, you probably do.  But when you watch the video below, you’ll see the IMPLICATIONS [...]

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Google vs. Facebook – Advertising Wars

September 18, 2009

There’s a LOT more advertising inventory available than what you see in Google. (Google owns search, but there are about a dozen other networks with MUCH more inventory for display advertising)
You haven’t been able to get at it yet because of extremely high minimum spends (e.g. $10K to $20K/mo commitments) and because it’s much harder [...]

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Adwords Position Surprises

September 5, 2009

Two surprising revelations regarding adwords position  today on the Rocket Clicks Blog:
Is it ever possible that your position in adwords will move DOWN when you INCREASE your bids?
Is it possible that conversion rates don’t vary as much by position as we’ve all previously thought?
Definitely worth reading!
Dr. G
PS – I released a new Adwords product with [...]

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Excel Tricks for AdWords

September 2, 2009

With just a few Excel techniques you can master in an hour or two, you can save literally hundreds of hours in AdWords.  Watch the free videos below to see how
(You should also Download the Excel Sheet from the Videos Here so you have the formulas and examples to work with on your own [...]

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AdWords Conversion Optimizer – Maximum Results Secrets

August 19, 2009

This 19 minute FREE MP3 might be the newest, easiest way to squeeze more profitable traffic from your AdWords account this year.  (It’s certainly the most I’ve learned about AdWords in the shortest period of time… with the fewest obstacles and resources required to execute)
Over the past few years, AdWords has introduced progressively more granular [...]

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Adwords Marketers – Do You Love Me Enough?

July 28, 2009

Here’s a challenge and an exercise  for  AdWords Marketers … but you’ll have to bear with me for a moment.
When I first became a psychologist I thought it was going to be like being a detective.  I honestly thought people would walk into my office, lay out their problems, let me connect the dots, and [...]

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AdWords Broad Match Management Gold

May 22, 2009

Traditional management of keyword match types within Adwords has changed dramatically as the years have passed, in particular as Google seems to have expanded it’s definition of how broad “broad match” really is.
While the profit volume one can achieve using broad match is tremendous, the risk is of equal proportion if it’s not managed correctly.
Most [...]

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AdWords Content Network Themes – Maximizing Results in Minimum Time

May 22, 2009

The Content Network is perhaps the world’s biggest advertising opportunity AND simultanously the most difficult to use because targeting is done by THEMES, not keywords. Here’s the EASIEST way to ‘get’ content network themes and develop your adgroups with little effort!

Leads and Orders Generated For You by PPC Management Experts

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AdWords Quality Score Webinar Coming Up

May 14, 2009

I’ll make this brief.  We’ve got 9 full time people in the trenches of our AdWords management department at RocketClicks.com … these are people working 40 to 60 hours a week on real live accounts.
Who better to do a thorough analysis of AdWords Quality Score issues?
We’ll be recording an AdWords Quality Score Webinar shortly… but we’d [...]

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More Content Network Gold

May 4, 2009

This is a follow up AdWords MP3 to the previous Content Network call “The Content Network Curse” with our resident Content Network Exorcist.
The content network is the largest advertising network in the world.  Unfortunately, it’s also the most misunderstood.  In this NEW 25 minute interview,  you’ll hear an emerging leverage point for improving your ROI [...]

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