From the category archives:

Pay Per Click Management

AdWords Quality Score Webinar Coming Up

May 14, 2009

I’ll make this brief.  We’ve got 9 full time people in the trenches of our AdWords management department at RocketClicks.com … these are people working 40 to 60 hours a week on real live accounts.
Who better to do a thorough analysis of AdWords Quality Score issues?
We’ll be recording an AdWords Quality Score Webinar shortly… but we’d [...]

Read the full article →

More Content Network Gold

May 4, 2009

This is a follow up AdWords MP3 to the previous Content Network call “The Content Network Curse” with our resident Content Network Exorcist.
The content network is the largest advertising network in the world.  Unfortunately, it’s also the most misunderstood.  In this NEW 25 minute interview,  you’ll hear an emerging leverage point for improving your ROI [...]

Read the full article →

Maximum Adwords Results in Minimum Time

April 21, 2009

Here’s the first teleseminar I promised in answer to all your questions, and it addresses the general feeling of overwhelm many people have at all the details, keywords, adgroups, landing pages, and campaigns which grow out of a typical online marketing effort.  (More teleseminars in the making … we’ll keep going until we’ve answered all [...]

Read the full article →

Advanced Pay Per Click Testing

February 5, 2009

“Scientifically Improve Your Clicks, Sales, And Profits Hundreds Of Times Faster by Testing More Than One Thing At A Time!”
Part 1 – The Limits of Traditional Split Testing

Part 2 – The Taguchi Miracle

This post is continued with Advanced Adwords Conversion

Read the full article →

Hyper Responsive Adwords Marketing

January 31, 2009

What’s wrong with this statement … “Help me flood my site with Traffic?”
You don’t want a flood of VISITORS, you want VISITORS WHO BUY … that’s what’s wrong with it.   (Most people learn the hard way)
Let’s look more closely.  I’m seeing an average conversion in client accounts these days from 0.75% to 1%.   The first implication of [...]

Read the full article →

the peel and stick MYTH in adwords

January 28, 2009

When you’ve got a keyword with low CTR in an adgroup, you should probably either delete it, or “peel and stick” it to a NEW group right?
But did you know 99% of Adwords users don’t really know HOW to peel and stick? In fact, 99% of pay per click advertisers don’t even [...]

Read the full article →

Next Entries →