From the category archives:

Pay Per Click

Cheat Sheet Collection (PPC and Beyond)

by admin on February 23, 2010

Glenn, I don’t have time, could you make more cheat sheets?”

OK, OK … so here’s 21 of my absolute best quick and dirty money making cheat sheets (right click and download the ZIP file) including:

- How to corner your market
- How to master the conversion optimizer
- 7 uncommon reasons internet businesses fail
- My 10 most important business insights of the decade
- How to Taguchi test in adwords
- How to profit from  word of mouth URLs today
- The content network curse
- Getting more content network impressions
- Working with display advertising on the content network
- Domain name testing in Adwords after 2009
-  Automatic Broad Match
- The Livingston Broad Match Magic approach to competitive market entry…
- Hyperresponsive Surveys…
- Mining for negative keywords…
- PPC XRay..
- Multivariate email testing…
- Self esteem and purchase behavior…
- Adwords mysteries…

And more!

Don’t say I never gave you anything :-)

Like this stuff?  Then get your ass into my hyper-responsive marketing club so you can REALLY put it to use before I raise the price forever (on Friday).

G :-)

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Content Network Negatives and Risk Management

by admin on February 16, 2010

According to Jered “The Content Network Exorcist” Klima (who has managed hundreds of thousands of dollars per month), there are nuances of negative site usage and risk management on the Content Network which elude virtually all AdWords users…

Things which Google themselves point out in the depth of their documentation…

Which have dramatic implications for how you manage the content network… it’s a real paradigm shift.  Without question, it’s the most valuable thing I’ve learned about Adwords this year, and it’ll only take you 15 minutes to go through.

Highly Recommended,

Glenn :-)

Rocket Clicks PPC Management |    Beat the $20/mo Price Increase (2/26/10)

PS – The thematic shift Jered presents is entirely consistent with the focus of my hyper-responsive club.  Essentially, you need to start thinking THEMATICALLY, which requires you to more tightly define what your entire site is about than ever before.  In fact, one way of understanding Quality Score is a recognition that if you don’t take the time to clearly outline your exact place in the world of keyword conversations, Google will define it for you!

I’ve thought long and hard about the best way to define your space, then conquer it with focus and determination in Google (both Search and Content) and beyond.   This is NOT  a technique or a fad, but a set of principles you implement with a step by step over-my-shoulder system.

I’m implementing one last price raise on February 26st, jumping from $77 to $97.   So if you’ve been on the fence following me, consider this your limited opportunity to LOCK IN YOUR RATES FOREVER.  (Note: I never raise rates on active members ) Beat the $20/mo Price Increase (2/26/10)

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MP3: Insights for Search – Practical Uses

February 15, 2010

You’ll be Genuinely surprised at all the practical, immediately useful applications Rob Sieracki’s got for you using this underutilized and undervalued Google tool!
Enjoy
Rocket Clicks |    Beat the $20/mo Glenn Club Price Increase (2/26/10) |  Coaching Priority List

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“So Little Time, So Many Liars” (Recorded Consult with Glenn)

February 10, 2010

Know the biggest problem we face as internet marketers?
LIARS.
A Darwinian economy creates ruthless temptation to lie, exaggerate,  distort, and mislead.  And the PPC auction puts that on steroids.
Every time you look at the results of a split test you’re faced with a moral dilemma.   Because the majority of the time, strengthening your claim beyond [...]

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Getting More Profitable AdWords Impressions

February 1, 2010

Most of the Quality Score chatter online seems focused around dealing with low scores which make playing the game all but impossible.
But what about getting higher scores on keywords which are already performing for you?
What about moving from 6s and 7s to 9s and 10s?
And more importantly, how do you maximize your PROFITABLE IMPRESSIONS on [...]

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Automatic Broad Match Cheat Sheet

January 30, 2010

Here’s the Automatic Broad Match Discussion Cheat Sheet

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Adwords Automatic Broad Match

January 30, 2010

I don’t know about you, but sometimes my head spins with all the different match types Adwords offers, especially when it comes to leveraging their fuzzy logic (which you definitely WANT to do).
I mean, there’s exact match, phrase match, broad match, expanded broad match, and now “automatic broad match”.  Throw in negative exacts, negative phrases, [...]

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Why Ignoring AdWords is Never an Option

January 29, 2010

Here’s a conversation I repeat often which makes my brain hurt!
It goes something like this:
MARKETER:  ”I think Google’s become entirely too random and unfair with their Quality Score system, so I’m just going to focus on SEO”
GLENN: “OK, well, where does SEO Traffic come from?”
MARKETER: “Uhm, well, I guess it comes mostly from Google”
GLENN: “So, [...]

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Rambo Sucks at Marketing

January 25, 2010

There’s a repetitive conversation I’ve had with my coaching students about choosing the right market, and more specifically the right ENTRY POINT into a market, which I think bears your close attention.  (It came to a head a few weeks ago with a new student who shall remain nameless, but rest assured I see this REPEATEDLY)
As [...]

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Hidden Dangers of a High Conversion Rate

January 24, 2010

Hi Again
Today I’d like to talk about a subtle distinction in marketing strategy which often gets obscured by the ruthless focus on increasing click through and conversion. Surprisingly, we might not always want these metrics to be as high as humanly possible.
It all comes back to what we’re trying to accomplish in our [...]

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