Whenever I feel a little stuck in my business or my life, I watch this video to be sure I’m not doing what this guy did, review my plans, and move on with inspiration (seriously). Thanks to Bryan Todd for sharing it with me last year!
PS – In my opinion, anyone spending more than $1,500/mo in AdWords should at some point have Bryan review their campaigns. Perry Marshall himself suggests there are many things Bryan knows about AdWords that Perry does not. Here’s my sneaky affiliate link for the consultation with Bryan Todd. Oh, and just in case you’ve never heard it, here’s a link to a very revealing interview I did with Bryan a few years back about what distinguishes the winners from those who continue to flop and flounder in Adwords
February 2010 on the island of Maui, Perry Marshall unveiled a new technology for creating ad campaigns that stand out from everything else in the marketplace. The students he taught used his methodology to beat their own best ads, landing pages, and emails. Powerful results started to emerge…
- One of his students was able to finally beat their previously “unbeatable” ad after spending $200,000 on Adwords traffic.
- Another student used the concept to increase his conversions by 79%.
But for the past several years he’s been selective about who got access to this technology.
Last week I found out that he’s telling the whole story for the first time – including his journal notes about how he came up with the idea.
The odd story behind it all is that he was on vacation in Costa Rica and was wandering through the forest admiring the efficiency of Mother Nature when all of a sudden he connected the dots to Google Adwords.
(If you know Perry – you know that it’s not at all weird for him to be thinking about Google Adwords while vacationing in the rain forest. For anyone else, very strange)
His notes are a bit cryptic but he’s doing a presentation next week and says he’ll also be
explaining his “Jungle Journal” in more detail in the coming days.
Definitely worth attending in my book (Of course, as you probably know, I’m also an affiliate, and you’ll be helping finance my “master plan” if you should buy anything after clicking and/or attending the FREE event)
One of the MOST powerful (and controversial) marketing innovations of the past few years has been RE-MARKETING… your chance for a second bite at the apple… the ability to reach people who’ve visited your site AGAIN as the browse OTHER people’s sites on the Display Network.
It’s kind of a mysterious animal, and difficult to get [...]
This might seem like a strange thing for the owner of a PPC agency to say, but there really are NO AdWords geniuses!
I frequently hear people talking about so and so as an “AdWords Genius.”
But when someone says that, I immediately know that they don’t thoroughly understand AdWords. Because saying someone is an “AdWords [...]
I’m so sorry – but this particular contest got out of hand. The technique works fabulously well when you run through it on your own, on the telephone, or in a closed group. I hadn’t invited people to do this in public before, and, well… I’m afraid I led just a few [...]
Like everyone else in direct marketing, I spend a lot of time extolling the virtues of split testing. As well I should, because with ongoing, small improvements, implemented like a bull dog, you can radically change the performance of your whole sales systems.
Unlike everyone else, I urge people to have the patience to do their [...]
Hal Varian is the chief economist at Google, and certainly one of the main forces behind the economics of the Adwords Auction AND Quality Score. Google’s had this video available for over a year now, but NOT ONE PERSON I’ve spoken with about their Quality Score concerns had watched it. (Thanks to Rob [...]
According to Jered “The Content Network Exorcist” Klima (who has managed hundreds of thousands of dollars per month), there are nuances of negative site usage and risk management on the Content Network which elude virtually all AdWords users…
Things which Google themselves point out in the depth of their documentation…
Which have dramatic implications for how you [...]
You’ll be Genuinely surprised at all the practical, immediately useful applications Rob Sieracki’s got for you using this underutilized and undervalued Google tool!
Enjoy
Rocket Clicks | Beat the $20/mo Glenn Club Price Increase (2/26/10) | Coaching Priority List
Most of the Quality Score chatter online seems focused around dealing with low scores which make playing the game all but impossible.
But what about getting higher scores on keywords which are already performing for you?
What about moving from 6s and 7s to 9s and 10s?
And more importantly, how do you maximize your PROFITABLE IMPRESSIONS on [...]
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