From the category archives:

AdWords

Rambo Sucks at Marketing

January 25, 2010

There’s a repetitive conversation I’ve had with my coaching students about choosing the right market, and more specifically the right ENTRY POINT into a market, which I think bears your close attention.  (It came to a head a few weeks ago with a new student who shall remain nameless, but rest assured I see this REPEATEDLY)
As [...]

Read the full article →

Hidden Dangers of a High Conversion Rate

January 24, 2010

Hi Again
Today I’d like to talk about a subtle distinction in marketing strategy which often gets obscured by the ruthless focus on increasing click through and conversion. Surprisingly, we might not always want these metrics to be as high as humanly possible.
It all comes back to what we’re trying to accomplish in our [...]

Read the full article →

Free Content Network Telseminar

January 12, 2010

* FREE CONTENT NETWORK TELESEMINAR: Perry Marshall
http://www.PayPerClickSearchMarketing.com/ContentNetworkCall.php
Hey… I just wanted to give you the heads up that Perry’s doing another free content network teleseminar with Shelley Ellis tomorrow.
I’ve known Perry a LONG time, and there’s one very important thing I’ve learned about him… he rarely promotes ANY other marketer CONSISTENTLY (besides me that is).   [...]

Read the full article →

Free Content Network Book and MP3 Interview

January 11, 2010

David Szetela, CEO of ClixMarketing.com is the author of Wiley’s upcoming “PPC in One Hour a Day”, as well as  ”Customers Now – Profiting from the New Frontier of Content Based Internet Advertising”.
He’s also the host of “PPC Rockstars”, a weekly pay per click podcast with some truly valuable guests and marketing gems.
David not only [...]

Read the full article →

More Unusual Adwords Tips to Save Money in 2010

December 29, 2009

OK, well, the year is rapidly drawing to a close, so let me leave you with several additional quick adwords tips to save you money in 2010 (Thanks VERY much to Jerrold Burke, Jered Klima, Dan Zuzanski, Laureen Hoeft, Rob Sieracki, and all the rest of the Rocket Clicks PPC team for helping me compile [...]

Read the full article →

3 more ways to save money in Adwords

December 26, 2009

Here’s a few more simple tips for your AdWords checklist which may help you find some extra money this year:

For successful content network campaigns, never turn them off for a few days during a slow period (for example during the Holidays).  Instead, use bid scheduling and/or reduce your budget somewhat to slow your traffic. [...]

Read the full article →

How to Pay Your Holiday Shopping Bill: Unusual Things Never to Do in Adwords (#2)

December 25, 2009

Here’s another way to pay that oh-so-dreaded credit card bill associated with your Holiday shopping this year…
In the new AdWords user-interface, you can segment your data by device type.  Assuming you’re tracking conversions, you’ll be able to quickly see whether (a) you’re achieving mobile distribution to devices with full internet browsers; (b) whether these prospects [...]

Read the full article →

Unusual Things Never to Do in Adwords (#1)

December 24, 2009

I know it’s been a rough year for a lot of you financially.
One of the easiest places to find money is still, believe it or not, in your AdWords account.
So I thought I’d end the year with a list of 8 unusual things never to do in AdWords, one per day.
Watch the blog, work the [...]

Read the full article →

Using the Search Query Report for CTR Boosting Ad Copy Ideas

December 18, 2009

I’ve got a short but powerful observation for you today which involves the Search Query report.   And I THINK it’s something new no one’s really talking about.
But first… You ARE tracking conversion and running the Search Query report at least monthly, right?  Good!
(Hint: over 70% of the AdWords accounts I’ve audited, including many accounts [...]

Read the full article →

Adwords Broad Match Changes

December 1, 2009

I think most people don’t realize that the AdWords algorithms aren’t static formulas frozen in code, but more like evolving organisms in their own Darwinian environment, evolving over time as the algorithms themselves observe their own success or failure.
Please permit me a quick “Geekgasm” diversion to help you understand the mechanics behind all this (or [...]

Read the full article →

← Previous Entries

Next Entries →