From the category archives:

AdWords

3 more ways to save money in Adwords

December 26, 2009

Here’s a few more simple tips for your AdWords checklist which may help you find some extra money this year:

For successful content network campaigns, never turn them off for a few days during a slow period (for example during the Holidays).  Instead, use bid scheduling and/or reduce your budget somewhat to slow your traffic. [...]

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How to Pay Your Holiday Shopping Bill: Unusual Things Never to Do in Adwords (#2)

December 25, 2009

Here’s another way to pay that oh-so-dreaded credit card bill associated with your Holiday shopping this year…
In the new AdWords user-interface, you can segment your data by device type.  Assuming you’re tracking conversions, you’ll be able to quickly see whether (a) you’re achieving mobile distribution to devices with full internet browsers; (b) whether these prospects [...]

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Unusual Things Never to Do in Adwords (#1)

December 24, 2009

I know it’s been a rough year for a lot of you financially.
One of the easiest places to find money is still, believe it or not, in your AdWords account.
So I thought I’d end the year with a list of 8 unusual things never to do in AdWords, one per day.
Watch the blog, work the [...]

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Using the Search Query Report for CTR Boosting Ad Copy Ideas

December 18, 2009

I’ve got a short but powerful observation for you today which involves the Search Query report.   And I THINK it’s something new no one’s really talking about.
But first… You ARE tracking conversion and running the Search Query report at least monthly, right?  Good!
(Hint: over 70% of the AdWords accounts I’ve audited, including many accounts [...]

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Adwords Broad Match Changes

December 1, 2009

I think most people don’t realize that the AdWords algorithms aren’t static formulas frozen in code, but more like evolving organisms in their own Darwinian environment, evolving over time as the algorithms themselves observe their own success or failure.
Please permit me a quick “Geekgasm” diversion to help you understand the mechanics behind all this (or [...]

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Adwords Broad Match Magic

October 29, 2009

Right click here and save target as to download “Adwords Broad Match Magic – a Paradoxical Method for Carving Out Your Slice of High Volume, Ultra Competitive Keyword Markets in AdWords and Beyond!”
COURTESY NOTICE:  This FREE 14 page special report contains what most AdWords marketers will perceive as a serious breakthrough. You should download and  read it right [...]

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Google Agency Land

October 1, 2009

Not many PPC marketers know about Google’s special support program for Search Marketing Agencies “Google Agency Land”. Well, guess who got featured in their video? (We’re so proud!)

(The grinning guy in green shirt is Jered Klima, from Rocket Clicks)
How to Do It Yourself | Coach with Glenn | Done For You

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Negative Keyword Slides

October 1, 2009

A few months ago we delivered a killer Negative Keyword Webinar, but neglected to post the slides.  One of my coaching students made me aware of this, and some people are having trouble watching the video (just clear your cache if you are, this fixes it 90% of the time).
In any event, you can download [...]

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Peel and Stick in the Real World

September 24, 2009

(SHORT MP3)
People tend to become very myopic about their Google accounts, and often fail to see the broader picture.
Google doesn’t work the way it does just to benefit Google.  They’ve developed a very granular “peel and stick” reward system because that’s the way marketing works in the real world.  In fact, it worked this way [...]

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Your Marketing Center of Gravity

September 22, 2009

There’s one mistake I see people make more often than any other (in both Adwords and Organic SEO), which could be defined as not having a “marketing center of gravity”.
You may THINK you know what I mean, and on the surface, you probably do.  But when you watch the video below, you’ll see the IMPLICATIONS [...]

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