From the category archives:

Pay Per Click

Worst Adwords Ad – Contest (CANCELLED)

June 8, 2010

I’m so sorry – but this particular contest got out of hand. The technique works fabulously well when you run through it on your own, on the telephone, or in a closed group. I hadn’t invited people to do this in public before, and, well… I’m afraid I led just a few [...]

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Important Split Testing Innovation

May 19, 2010

Like everyone else in direct marketing, I spend a lot of time extolling the virtues of split testing.  As well I should, because with ongoing, small improvements, implemented like a bull dog, you can radically change the performance of your whole sales systems.
Unlike everyone else, I urge people to have the patience to do their [...]

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Hal Varian – Quality Score and The Google Ad Auction

March 31, 2010

Hal Varian is the chief economist at Google, and certainly one of the main forces behind the economics of the Adwords Auction AND Quality Score.   Google’s had this video available for over a year now, but NOT ONE PERSON I’ve spoken with about their Quality Score concerns had watched it. (Thanks to Rob [...]

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Cheat Sheet Collection (PPC and Beyond)

February 23, 2010

Glenn, I don’t have time, could you make more cheat sheets?”
OK, OK … so here’s 21 of my absolute best quick and dirty money making cheat sheets (right click and download the ZIP file) including:
- How to corner your market
- How to master the conversion optimizer
- 7 uncommon reasons internet businesses fail
- My 10 most [...]

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Content Network Negatives and Risk Management

February 16, 2010

According to Jered “The Content Network Exorcist” Klima (who has managed hundreds of thousands of dollars per month), there are nuances of negative site usage and risk management on the Content Network which elude virtually all AdWords users…
Things which Google themselves point out in the depth of their documentation…
Which have dramatic implications for how you [...]

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MP3: Insights for Search – Practical Uses

February 15, 2010

You’ll be Genuinely surprised at all the practical, immediately useful applications Rob Sieracki’s got for you using this underutilized and undervalued Google tool!
Enjoy
Rocket Clicks |    Beat the $20/mo Glenn Club Price Increase (2/26/10) |  Coaching Priority List

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“So Little Time, So Many Liars” (Recorded Consult with Glenn)

February 10, 2010

Know the biggest problem we face as internet marketers?
LIARS.
A Darwinian economy creates ruthless temptation to lie, exaggerate,  distort, and mislead.  And the PPC auction puts that on steroids.
Every time you look at the results of a split test you’re faced with a moral dilemma.   Because the majority of the time, strengthening your claim beyond [...]

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Getting More Profitable AdWords Impressions

February 1, 2010

Most of the Quality Score chatter online seems focused around dealing with low scores which make playing the game all but impossible.
But what about getting higher scores on keywords which are already performing for you?
What about moving from 6s and 7s to 9s and 10s?
And more importantly, how do you maximize your PROFITABLE IMPRESSIONS on [...]

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Automatic Broad Match Cheat Sheet

January 30, 2010

Here’s the Automatic Broad Match Discussion Cheat Sheet

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Adwords Automatic Broad Match

January 30, 2010

I don’t know about you, but sometimes my head spins with all the different match types Adwords offers, especially when it comes to leveraging their fuzzy logic (which you definitely WANT to do).
I mean, there’s exact match, phrase match, broad match, expanded broad match, and now “automatic broad match”.  Throw in negative exacts, negative phrases, [...]

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