From the category archives:

Search Engine Marketing

Bing Quality Score Best Practices

by admin on 12:50 pm

Hey, guess what PPC fans?

Now there’s TWO quality scores to contend with… oh joy oh joy!!!

Even better, there are NEW CHANGES to MSN’s quality score which are about to rock your world.

Never fear, Nicole Mennicke from Rocket Clicks to the rescue.

Below you’ll find a SHORT MP3 and MSN Quality Score Cheat Sheet .

(Don’t ever say I didn’t give you nothin’)

Dr. G :-)

RocketClicks PPC Management |  Do It Yourself |  Coaching | Total Conversion Code | Choosing Profitable Markets

Podcast: Play in new window | Download

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YouTube SEO Cheat Sheet

by admin on 1:08 pm

So, I recently did an interview with THE YouTube Maestro, Andy Frain…which not only has been getting rave reviews, but also got me listed on page one of Google for the term “ugly fat bastard”  (you’ll have to listen to the interview to find out why… and I’m still on the first page).

Below you’ll find a CHEAT SHEET for optimizing YouTube videos, as well as a link back to the interview itself.

Enjoy! – Dr G :-)

YouTube SEO Cheat Sheet

YouTube SEO Interview (MP3)

PS – Andy is looking for one or two more YouTube case studies to round out the portfolio before we start selling to larger companies.  So if you’ve got some YouTube videos you’d like to get ranked in the top 3 for your moderately competitive keywords AND you’d be willing to serve as a case study in our promotional materials, speak up now or forever hold your…  (Just send an email to youtube@videotrafficmasters.com)

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YouTube SEO Best Practices (MP3)

May 6, 2011

Most marketers know that YouTube now has more viewers than CBS, NBC, and ABC TV combined.   Yet they still struggle immensely to figure out how to integrate YouTube into their marketing mix.
Enclosed (below) is an MP3 with our resident YouTube expert, Andrew Frain.  Best practices reviewed… some unusual tips you probably haven’t heard elsewhere.
Listen [...]

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How to Get QUALITY Back Links

September 20, 2010

The rules of SEO are changing.  Google’s getting better and better at recognizing high quality back links, and discounting the links you can buy in volume.   In this straight forward interview, Nick Schurk of Rocket Clicks shows you how to get HIGH QUALITY Back Links for both SEO and real prospect click through.
Enjoy!
PS – [...]

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Hal Varian – Quality Score and The Google Ad Auction

March 31, 2010

Hal Varian is the chief economist at Google, and certainly one of the main forces behind the economics of the Adwords Auction AND Quality Score.   Google’s had this video available for over a year now, but NOT ONE PERSON I’ve spoken with about their Quality Score concerns had watched it. (Thanks to Rob [...]

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Content Network Negatives and Risk Management

February 16, 2010

According to Jered “The Content Network Exorcist” Klima (who has managed hundreds of thousands of dollars per month), there are nuances of negative site usage and risk management on the Content Network which elude virtually all AdWords users…
Things which Google themselves point out in the depth of their documentation…
Which have dramatic implications for how you [...]

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MP3: Insights for Search – Practical Uses

February 15, 2010

You’ll be Genuinely surprised at all the practical, immediately useful applications Rob Sieracki’s got for you using this underutilized and undervalued Google tool!
Enjoy
Rocket Clicks |    Beat the $20/mo Glenn Club Price Increase (2/26/10) |  Coaching Priority List

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Enough with the SEO Voodoo Already

February 14, 2010

Are you totally sick of not understanding all the SEO mumbo jumbo out there?
Me too.
And I’m convinced it’s just another instance of  ”confuse and conquer”.
That’s why I asked Ty Price, Director of Ecommerce at RocketClicks.com (and now also a partner in the business)… to spell out in Plain English exactly what’s involved in getting free [...]

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Hidden Dangers of a High Conversion Rate

January 24, 2010

Hi Again
Today I’d like to talk about a subtle distinction in marketing strategy which often gets obscured by the ruthless focus on increasing click through and conversion. Surprisingly, we might not always want these metrics to be as high as humanly possible.
It all comes back to what we’re trying to accomplish in our [...]

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Unusual Things Never to Do in Adwords (#1)

December 24, 2009

I know it’s been a rough year for a lot of you financially.
One of the easiest places to find money is still, believe it or not, in your AdWords account.
So I thought I’d end the year with a list of 8 unusual things never to do in AdWords, one per day.
Watch the blog, work the [...]

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