From the category archives:

Search Engine Marketing

Your Marketing Center of Gravity

September 22, 2009

There’s one mistake I see people make more often than any other (in both Adwords and Organic SEO), which could be defined as not having a “marketing center of gravity”.
You may THINK you know what I mean, and on the surface, you probably do.  But when you watch the video below, you’ll see the IMPLICATIONS [...]

Read the full article →

Google vs. Facebook – Advertising Wars

September 18, 2009

There’s a LOT more advertising inventory available than what you see in Google. (Google owns search, but there are about a dozen other networks with MUCH more inventory for display advertising)
You haven’t been able to get at it yet because of extremely high minimum spends (e.g. $10K to $20K/mo commitments) and because it’s much harder [...]

Read the full article →

AdWords Quality Score Webinar Coming Up

May 14, 2009

I’ll make this brief.  We’ve got 9 full time people in the trenches of our AdWords management department at RocketClicks.com … these are people working 40 to 60 hours a week on real live accounts.
Who better to do a thorough analysis of AdWords Quality Score issues?
We’ll be recording an AdWords Quality Score Webinar shortly… but we’d [...]

Read the full article →

Maximum Adwords Results in Minimum Time

April 21, 2009

Here’s the first teleseminar I promised in answer to all your questions, and it addresses the general feeling of overwhelm many people have at all the details, keywords, adgroups, landing pages, and campaigns which grow out of a typical online marketing effort.  (More teleseminars in the making … we’ll keep going until we’ve answered all [...]

Read the full article →

Adwords Bragging

April 20, 2009

Sorry … just had to brag for a moment. (This is a testimonial received for The Naked Truth About Internet Marketing)
Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods
“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you [...]

Read the full article →

SEO for PPC Teleconference MP3

March 20, 2009

Here’s the FREE SEO for PPC Teleconference MP3 for you.   The actual teleconference questions we received and answered are posted on the Rocket Clicks Blog.
If you’d like to learn more about Do It Yourself SEO the Rocket Clicks way, please click here.   If you’d like an SEO Success  Blueprint for your business, please click here.

Read the full article →

seo cheat sheet for ppc marketers

February 26, 2009

Most pay per click marketers are woefully ignorant about SEO, which is starting to become a serious liability given how things are progressing with the Adwords Quality Score algorithm.   I recently interviewed Jeremy Hambly, Director of Search Engine Optimization for RocketClicks.com about how to whip a PPC site into shape for organic traffic.
After the [...]

Read the full article →

Hyper Responsive PPC Marketing Questions

February 12, 2009

Part One:

Part Two

The video on Hyper Responsive Pay Per Click Search Marketing generated a number of questions I’d like to address here in 3 broad categories:
FOCUS:  Should you focus on hyper-responsive searchers and customer to the exclusion of all others?
SAMPLING:  How do you go about defining your research populations in order to study hyper-responsive searchers [...]

Read the full article →

10 Steps to Adwords Success

February 11, 2009

This is a summary of the 10 fundamental differences between adwords money makers and those who continually struggle … from my interview with Bryan Todd, co-author of the “Ultimate Guide to Google Adwords”.
THE FUNDAMENTAL DIFFERENCE BETWEEN ADWORDS MONEY MAKERS AND THOSE WHO CONTINUALLY STRUGGLE!
True success in Adwords often depends on your ability to honestly [...]

Read the full article →

Pay Per Click Search Marketing Success

February 10, 2009

Think you can’t succeed with pay per click search marketing because of the economy?  Think again!
Here are a few mega-corporations which GOT STARTED during SEVERE ECONOMIC DOWNTURNS:
Proctor and Gamble: was founded in 1837 during the panic over the paper economy and at the very beginning of a serious 6 year economic decline.  They reported almost [...]

Read the full article →

← Previous Entries

Next Entries →