From the category archives:

Search Engine Marketing

Adwords Broad Match Changes

December 1, 2009

I think most people don’t realize that the AdWords algorithms aren’t static formulas frozen in code, but more like evolving organisms in their own Darwinian environment, evolving over time as the algorithms themselves observe their own success or failure.
Please permit me a quick “Geekgasm” diversion to help you understand the mechanics behind all this (or [...]

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Google Agency Land

October 1, 2009

Not many PPC marketers know about Google’s special support program for Search Marketing Agencies “Google Agency Land”. Well, guess who got featured in their video? (We’re so proud!)

(The grinning guy in green shirt is Jered Klima, from Rocket Clicks)
How to Do It Yourself | Coach with Glenn | Done For You

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Negative Keyword Slides

October 1, 2009

A few months ago we delivered a killer Negative Keyword Webinar, but neglected to post the slides.  One of my coaching students made me aware of this, and some people are having trouble watching the video (just clear your cache if you are, this fixes it 90% of the time).
In any event, you can download [...]

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Peel and Stick in the Real World

September 24, 2009

(SHORT MP3)
People tend to become very myopic about their Google accounts, and often fail to see the broader picture.
Google doesn’t work the way it does just to benefit Google.  They’ve developed a very granular “peel and stick” reward system because that’s the way marketing works in the real world.  In fact, it worked this way [...]

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Your Marketing Center of Gravity

September 22, 2009

There’s one mistake I see people make more often than any other (in both Adwords and Organic SEO), which could be defined as not having a “marketing center of gravity”.
You may THINK you know what I mean, and on the surface, you probably do.  But when you watch the video below, you’ll see the IMPLICATIONS [...]

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Google vs. Facebook – Advertising Wars

September 18, 2009

There’s a LOT more advertising inventory available than what you see in Google. (Google owns search, but there are about a dozen other networks with MUCH more inventory for display advertising)
You haven’t been able to get at it yet because of extremely high minimum spends (e.g. $10K to $20K/mo commitments) and because it’s much harder [...]

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AdWords Quality Score Webinar Coming Up

May 14, 2009

I’ll make this brief.  We’ve got 9 full time people in the trenches of our AdWords management department at RocketClicks.com … these are people working 40 to 60 hours a week on real live accounts.
Who better to do a thorough analysis of AdWords Quality Score issues?
We’ll be recording an AdWords Quality Score Webinar shortly… but we’d [...]

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Maximum Adwords Results in Minimum Time

April 21, 2009

Here’s the first teleseminar I promised in answer to all your questions, and it addresses the general feeling of overwhelm many people have at all the details, keywords, adgroups, landing pages, and campaigns which grow out of a typical online marketing effort.  (More teleseminars in the making … we’ll keep going until we’ve answered all [...]

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Adwords Bragging

April 20, 2009

Sorry … just had to brag for a moment. (This is a testimonial received for The Naked Truth About Internet Marketing)
Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods
“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you [...]

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SEO for PPC Teleconference MP3

March 20, 2009

Here’s the FREE SEO for PPC Teleconference MP3 for you.   The actual teleconference questions we received and answered are posted on the Rocket Clicks Blog.
If you’d like to learn more about Do It Yourself SEO the Rocket Clicks way, please click here.   If you’d like an SEO Success  Blueprint for your business, please click here.

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