From the category archives:

Search Engine Marketing

Adwords Bragging

April 20, 2009

Sorry … just had to brag for a moment. (This is a testimonial received for The Naked Truth About Internet Marketing)
Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods
“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you [...]

Read the full article →

SEO for PPC Teleconference MP3

March 20, 2009

Here’s the FREE SEO for PPC Teleconference MP3 for you.   The actual teleconference questions we received and answered are posted on the Rocket Clicks Blog.
If you’d like to learn more about Do It Yourself SEO the Rocket Clicks way, please click here.   If you’d like an SEO Success  Blueprint for your business, please click here.

Read the full article →

seo cheat sheet for ppc marketers

February 26, 2009

Most pay per click marketers are woefully ignorant about SEO, which is starting to become a serious liability given how things are progressing with the Adwords Quality Score algorithm.   I recently interviewed Jeremy Hambly, Director of Search Engine Optimization for RocketClicks.com about how to whip a PPC site into shape for organic traffic.
After the [...]

Read the full article →

Hyper Responsive PPC Marketing Questions

February 12, 2009

Part One:

Part Two

The video on Hyper Responsive Pay Per Click Search Marketing generated a number of questions I’d like to address here in 3 broad categories:
FOCUS:  Should you focus on hyper-responsive searchers and customer to the exclusion of all others?
SAMPLING:  How do you go about defining your research populations in order to study hyper-responsive searchers [...]

Read the full article →

10 Steps to Adwords Success

February 11, 2009

This is a summary of the 10 fundamental differences between adwords money makers and those who continually struggle … from my interview with Bryan Todd, co-author of the “Ultimate Guide to Google Adwords”.
THE FUNDAMENTAL DIFFERENCE BETWEEN ADWORDS MONEY MAKERS AND THOSE WHO CONTINUALLY STRUGGLE!
True success in Adwords often depends on your ability to honestly [...]

Read the full article →

Pay Per Click Search Marketing Success

February 10, 2009

Think you can’t succeed with pay per click search marketing because of the economy?  Think again!
Here are a few mega-corporations which GOT STARTED during SEVERE ECONOMIC DOWNTURNS:
Proctor and Gamble: was founded in 1837 during the panic over the paper economy and at the very beginning of a serious 6 year economic decline.  They reported almost [...]

Read the full article →

Adwords Success Cheat Sheet

February 9, 2009

Sorry … meant to include this Adwords Success Cheat Sheet yesterday from the interview with Bryan Todd

Read the full article →

Adwords Success Factors

February 9, 2009

If you haven’t done so already, please download the FREE PPC MP3 with Bryan Todd, co-author of the Ultimate Guide to Google Adwords here:
FREE MP3: Fundamental Adwords Assumptions Most Get Wrong,
Even, (And Perhaps Especially) After Years Of PPC Experience:
PPC MP3
Bryan is the co-author of the “Definitive Guide to Google Adwords” and, by Perry Marshall’s own [...]

Read the full article →

Hyper Responsive PPC Search Marketing

February 7, 2009

There are FIVE reasons pay per click search marketing is evolving to center on around the hyper-responsive PPC searcher:
1. The 80/20 rule means one out of 2,000 PPC visitors really matters online
2.  PPC searchers look for real points of difference, and the hyper-responsive ppc searcher knows this better than anyone
3. Hyper Responsive Pay per click [...]

Read the full article →

Emotional Search Engine Marketing

February 4, 2009

The thing which distinguishes the most successful adwords advertisers in ppc is their ability to immediately forge a deep emotional bond with the searcher.  The art and science of doing this is what I call “emotional search engine marketing”, … but the vast majority of search engine marketing gets this entirely wrong.  
Sure, “people buy [...]

Read the full article →

← Previous Entries

Next Entries →